The Age of Unified Retail: Moving Beyond Omnichannel [white paper]

by | Mar 22, 2017

The old adage that “the consumer is always right” has a new meaning in the retail industry. Retail has now entered into a new era that is ruled by the consumer and their evolving shopping behaviors. The advancements to technology and emergence of new shopping channels have revolutionized the retail industry, calling for retailers to move beyond their initial omnichannel strategies to deliver a unified retail experience across all channels.

To stay relevant, retailers need to understand consumers’ changing digital habits and have the right systems, data and people in place to give their customers the unified retail experience they expect. At the same time, retailers should anticipate and prepare for retail’s future needs.

The path to success requires:

  • Pursuing and engaging consumers with personalization in response to their needs and wants
  • Using collective data to transform consumer shopping experiences to exceed expectations
  • Innovating legacy systems with newer cloud-native solutions to support the full supply chain
  • Rethinking the internal organizational structure to best support consumers’ single viewpoint of the retailer, including physical and online stores

In this white paper, The Age of Unified Retail: Moving Beyond Omnichannel, key retail experts and executives explore changing industry dynamics and answer why retailers need to unify across their organization to deliver the seamless experience their consumers demand.

For more information on future-proofing your supply chain and delighting digital consumers, download the SPS Age of Unified Retail white paper.

Peter Zaballos

Senior Vice President & CMO at SPS Commerce
Peter brings more than 15 years of experience in product development, marketing and business development in enterprise, mobile computing and consumer internet businesses. At SPS Commerce, Peter leads the product strategy and marketing programs to support the company’s growth and presence in the retail supply chain market. Additionally, he serves as an advisory board member for two consumer web service firms, and, where he focuses on branding, positioning and message development.
Peter Zaballos