In:fluence 2016 resonates in Australia

by | Apr 20, 2016

A tight contingent from Australia is heading to Minneapolis this long weekend, for premier digital retailing event In:fluence 2016.  In:fluence brings retailers, suppliers, 3PLs, and key stakeholders in the retail ecosystem together for a 3-day event centred on perfecting and utilising the power of trading networks in the modern economy.

The majority of retailers attending the event are North American, however the experience they bring is universal – and specifically relevant to the Australian market, where the shift to omnichannel and digital trading is unfolding rapidly.  Our Australian RSR Report found that fully 82% of retailers cited streamlined fulfilment as their major goal for 2016, and this demand is being felt across the retail supply chain.  More than half surveyed manufacturers noted that extended attributes are a major and immediate opportunity to expand sales, but find the underlying technology or connections to be daunting at best.  Experiences such as these are not unique, and SPS Commerce – sitting at the technological and philosophical centre of the retail supply chain ecosystem – is ideally placed to bring partners together.

One session at In:fluence will be conducted by C-suite Walmart executives, Ram Rampalli, Global Head Content Acquisition, and Rohit Deep, VP Catalog and Marketplaces.  Ram and Rohit will discuss how product content is transforming online and store strategies for today’s digital shopper.  This message has strong resonance in the Australian market, where attribute management (for quantity and veracity) has become a hot topic among retailers.  In 2015, Walmart announces its Product Content Collection System (PCCS), with a requirement for extended attributes and standardised templates and protocols for transmitting them.  The experiences of Walmart over the past 9 months will be keenly watched by retailers wanting to harness the benefits of extended attributes themselves.

There is plenty more during the packed programme, with the opening keynote conducted by SPS Commerce CEO Archie Black and CMO Pete Zaballos will examine leading strategies for the digital retail revolution that help companies reimagine the future.  Later, analyst Brendan Witcher from Forrester will share his latest research and insight into consumer demands for an exemplary cross-channel experience.

An invitation only Sourcing Meetup will be held during In:fluence, giving suppliers the opportunity to connect with executives from key retailers, including Target,, SHOP.COM, Sports Authority, and others.

Global consultants will join In:fluences as sponsors, with a group of technology trailblazers that will offer an invaluable resources for attendees. These brands represent the industry’s leading consulting, logistics, and technology solution providers:

  • Titanium: Capgemini, ThirdChannel
  • Platinum: AscentERP, Bristlecone, NetSuite, ProShip, Salespad
  • Gold: Christopher Morgan Fulfillment, Deposco, G3G, MAPADOC by SWK Technologies, MyAlerts, Tribridge
  • Silver: 3PL Central, Adaptive Road, ADSI, Beck Consulting, Jitterbit, Sana Commerce, Virtucom Group, Vision33/zedSuite
  • A la carte: Eide Bailly, Dropstream


We look forward to bringing you the material from In:fluence.  If you would like to participate remotely please make contact with us.

SPS Australia Blog Team

SPS Australia Blog Team

The Australian SPS blog team combines the experience and insights from dozens of colleagues to deliver news, how-to guides, reports, and more.
SPS Australia Blog Team


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