E-Commerce takes top priority over in-store experience [Research]

by | Jan 29, 2016

According to industry benchmark report from Retail Systems Research (RSR) and SPS Commerce Australia, retailers are leading with new digital strategies for addressing customer expectations. And for the first time ever, they are prioritising ecommerce over in-store experience. In fact, 75% of retailers identify ecommerce as their top priority for 2016.

rsr_report_thin-3What does this mean for the retail ecosystem? Everyone else needs to shift focus to digital strategy. Retailers say vendors could be better partners next year and fuel their digital retail strategy by doing the following:

  • Improving item attributes online – 69%
  • Expanding visibility into inventory – 67%
  • Providing drop-ship fulfilment details – 46%

Although distributors’ priority is still to streamline fulfilment, this discrepancy may not be entirely negative. Distributors help retailers fulfill online orders, and through streamlined fulfillment, they will ultimately help retailers meet e-commerce goals.

To learn more about how the retail network is moving toward ecommerce and away from in-store experience, download the Australian breakout report now.

Sara Duane

Sara Duane

Content Marketing Manager at SPS Commerce
Sara Duane is a content expert for the SPS Commerce marketing team. She provides valuable articles and important information about e-commerce, merchandising strategies, order fulfillment and other topics related to retail supply chain optimization.
Sara Duane

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