The importance of data analytics in the automotive aftermarket

by | Oct 24, 2023 | Inventory Management, Suppliers

A growing industry with complex needs

The automotive aftermarket is experiencing exponential growth, driven by the need to keep up with competitors and meet the ever-evolving needs of its customer base. Supply chain issues, economic uncertainty and a lack of sufficient new vehicle inventory are leading consumers to keep their older vehicle rather than purchase a new one. According to a report by S&P Global, the average age of passenger vehicles on the road today is a record 12.5 years old1. A high number of aging vehicles means a growing need for parts to maintain them. For today’s consumer, it’s no longer sufficient to just “keep their car running.” They’re demanding customization and “smart” automation options that cater to their needs and allow them to optimize their driving experience. The market must answer the expected consumer demand, while also pivoting to meet the need for innovative products based on trends.

In this highly competitive and demanding landscape, it is crucial to swiftly identify and address pain points. Common issues seen in this market include:

  • Unique industry dynamics: The automotive aftermarket operates in a league of its own. Consumers demand lightning-fast turnaround times, and manufacturers, suppliers and distributors must maintain inventory consistency to meet that demand.
  • Visibility challenges: Suppliers often struggle with visibility throughout the supply chain. A lack of visibility into sales and inventory data in the market can lead to out-of-stock issues, making it almost impossible to meet the time-sensitive demands of the customer.
  • Product turnover: With a rapid inventory turn rate, profitability and customer satisfaction are dependent on quick production and discontinuation decisions.

The rise of data-driven decision-making

In order to mitigate any damage caused by the issues mentioned above, the automotive aftermarket is rapidly embracing data-driven practices. Businesses are harnessing data on customers, products and operations to enhance decision-making, spot trends and optimize overall performance.

  • Understanding customer behavior: Analyzing customer data can provide valuable insights into purchasing patterns, preferences and customer demographics. This information can be used to tailor marketing campaigns, improve customer targeting and enhance the overall customer experience.
  • Identifying trends: Analytics can be used to forecast future demand for specific automotive parts. By understanding when and where certain parts are likely to be in high demand, aftermarket businesses can adjust their procurement and marketing strategies accordingly, minimizing waste and maximizing profitability.
  • Optimizing inventory management: By analyzing historical sales data and demand patterns, businesses can stock the right parts in the right quantities, reducing overstocking and understocking issues. This ensures that customers can find the parts they need when they need them, improving customer satisfaction and reducing costs associated with excess inventory.
  • Improving pricing strategies: Data analytics can assist in determining optimal pricing strategies. By analyzing market conditions, competitor pricing and customer behavior, aftermarket businesses can set competitive yet profitable prices. Dynamic pricing models can also be used to adjust prices in real-time based on demand and supply fluctuations.

Elevate your business with SPS Analytics

SPS Analytics can transform your operations, elevate decision-making and keep you ahead of the competition. We remove the complexities of your data collection process so you can dedicate more time to uncovering opportunities. Our industry-leading dashboards and team of experts consolidate, validate and organize your data in a meaningful way. This greater clarity and visibility gives you the actionable insights you need to leverage your data into the smartest decisions.

Where can I learn more?

Contact us today to schedule a demo and explore how SPS Analytics can be tailored to your specific needs, driving growth and success in the automotive aftermarket.

  1. 1. “Average Age of Light Vehicles in the US Hits Record High 12.5 years, according to S&P Global Mobility,” S&P Global, May 15, 2023,,-according-to-S-P-Global-Mobility
SPS Commerce Blog Team