3 impacts to streamlined shipper onboarding

Supply chain carriers are no longer just behind-the-scenes operators—they’re central players in shaping a brand’s reputation. Whether they’re delivering raw materials or finished products, carriers operate at critical points of the customer experience. And in a landscape where expectations are higher than ever, carriers are making their customer experience a strategic priority.

Faster response times, more training for reps and new customer support channels like chatbots are a few ways carrier businesses have chosen to handle the challenge. Unfortunately, these methods can merely act as a bandage for underlying operational bottlenecks that compromise customer trust. Addressing common inefficiencies at the junctures where shippers interact with carriers can help streamline collaboration and elevate the customer experience beyond the call center.

Here, we’ll unpack how supply chain carriers can improve customer relationships by paying closer attention to operational friction points that can cost them time and money.

#1: Accelerated shipper onboarding

For carriers, speed and agility are core expectations of the business, and they apply to everything from operations to bringing on new customers and partners. Still, many carriers rely on manual, outdated processes that slow down the shipper onboarding process, frustrate clients and hurt the bottom line.

Onboarding is one of the first interactions shippers and carriers have in a working partnership, and a smooth experience sets the tone, builds trust and reduces churn. Plus, a seamless, rapid shipper onboarding process shortens the sales cycle and boosts customer acquisition; carriers that offer faster onboarding stand out. If a shipper has to choose between a carrier that takes months to onboard and one that takes weeks, the decision is easy.

Solutions that automate onboarding can reduce manual data entry, errors and delays — all of which eat up time and devalue the customer experience. Streamlined onboarding makes customers feel prioritized while freeing up internal teams to focus on service delivery rather than administrative firefighting. As carriers evaluate options, they should look to implement fast, repeatable, tech-enabled processes that ensure they can scale partnerships and respond to new opportunities without breaking their workflow.

#2: Consolidated customer portals

Shipper portals give carriers access to new shipment information, documents, invoices, support and more. But as carriers grow, they may find themselves using a variety of disconnected portals across services, regions or business units. That fragmentation can lead to customer experience challenges that hurt both shippers and carriers.

A single, unified portal is easier to maintain and means carriers don’t have to juggle multiple logins, interfaces or support channels. It’s easier for internal and external teams to use and provides a consistent experience, regardless of whether team members are tracking a container or paying invoices. Plus, with a single point of connection, there’s less need for redundant infrastructure and additional support staff, saving the business more money.

As they move forward, carriers should consider adopting a platform that allows them to consolidate access while also enhancing visibility and simplifying operational workflow. Combining efficient data management with other industry-forward benefits like streamlined communication and simplified load acceptance can help carrier businesses further centralize their operations for even greater gains.

#3: Revamped communication

Every shipper has unique needs, data formats, SLAs and integration preferences. While flexibility is valuable, a tangle of shipping requirements can bog down operations and increase costs. On the flip side, ineffectively managing changing requirements can lead to the breakdown of the customer relationship as a whole.

But the pressure of handling the constant demand for information on shipments can’t be ignored. As carriers grow, the manual workarounds and one-off customer setups don’t scale, placing additional demand on internal teams and introducing room for errors. Streamlining how carrier businesses handle the unique requirements of each shipper makes it easier for them to serve more customers without proportionally increasing headcount or cost.

Solutions that automate the communication of critical load data can help growing carriers stay on top of shifting customer requirements without dramatically increasing resources. This means shippers can stay informed about the goods being transported in real time while carriers simplify operational load.

Smoother shipper onboarding, single-point solutions and instant communication can help carriers create a better customer experience as they grow their business.

See how the SPS for 3PLs Transportation Solution helps carriers deliver excellence at every turn with a solution that addresses their toughest operational challenges.

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Briana Birkholz

Vice President of Product Management at SPS Commerce

Briana is the Vice President of Product Management for the 3PL market segment at SPS Commerce. With a passion for overcoming supply chain and logistics challenges, Briana is committed to addressing the distinct needs of customers through comprehensive, full-service solutions. Briana’s extensive experience in driving innovation, strategic development and execution consistently delivers outstanding results for third-party logistics companies.

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