The power of accurate product attributes

by | Sep 18, 2023 | Data Management, Retailer Requirements, Retailers

Success in today’s retail landscape requires retailers to launch products in digital channels and deliver an exceptional experience for customers, wherever they’re shopping. The slightest error in data or a launch delay can send customers running to your competitors. Accurate, comprehensive and consistent item data plays a vital role in improving the customer experience for retailers, distributors and grocers.

The impact of item data

It’s easy to underestimate the impact that item data and product attributes have on the customer experience. Not only does it play a huge role in customer satisfaction, but item data directly influences a number of other retailer operations, as outlined below.

Precision in customer purchases

Accurate product attributes enable customers to find and purchase products with precision, reducing the likelihood of returns. Imagine a customer searching for a specific type of shoe in a particular size and color. Without accurate product attributes, they’ll most likely end up with the wrong product, leading to dissatisfaction and returns.

Streamlined digital channel launches

Timely item data is crucial for retailers looking to launch products in digital channels efficiently. Delays caused by missing or incomplete data can result in missed opportunities and frustrated customers. With accurate product attributes, your buying or eCommerce teams can expedite product launches, staying ahead in the competitive market.

Optimized assortment planning

Accurate item data also plays a pivotal role in assortment planning. Knowing what products are in demand, their attributes and how they perform can help you curate a compelling assortment that resonates with your target audience. This results in better inventory management and increased sales.

Effective product advertising

Accurate item data provides the foundation for effective product advertising. It allows retailers to craft compelling product descriptions, showcase relevant images and create engaging marketing campaigns. When customers encounter accurate and enticing product listings, they are more likely to make a purchase.

An exceptional customer experience

In the competitive retail landscape, an exceptional customer experience is paramount. Accurate, comprehensive and consistent item data is an integral part of this equation. Especially considering that 79% of consumers shop online at least once a month. When customers can trust the information they find on your platform, they are more likely to become repeat buyers and brand advocates.

A systematic approach to item data

The sheer scale of managing product attributes and data points can be intimidating, especially when data resides across multiple systems, with different naming systems and categorization across suppliers. It’s a huge undertaking for most buying organizations.

SPS Commerce offers a full-service, systematic item management solution designed to address your most pressing item data challenges. With our proven processes, cutting-edge technology and over two decades of expertise, we empower your organization to manage the entire item lifecycle effectively.

By partnering with SPS Commerce, you can harness the power of your item data to its fullest potential. Whether you’re missing critical data or seeking a streamlined process for obtaining it from your suppliers, our solution is tailored to meet your unique needs. Embracing a systematic and prescriptive approach to item data management, such as the one offered by SPS, can elevate your retail business and help you stay competitive in a rapidly evolving market.

Don’t let missing or inaccurate item data hinder your success. Partner with SPS Commerce to unlock the full potential of your item data and provide your customers with an unparalleled shopping experience.

Scott Williams
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