SPS and Under Armour Analytics Insights Use Data to Increase Sales

Under Armour wanted to equip its staff with solutions designed to better understand their business and sales performance. Under Armour signed with SPS Commerce to use its Analytics solution, focusing on valuable point of sale (POS) data. The solution provides detailed data from the company’s leading retail customers, allowing Under Armour to gain deeper insights into sales information by store, style, color and other attributes.

Under Armour
  • Customer Type:
    Supplier
  • Industry:
    Sports Apparel, Apparel, Footwear
  • Headquarters:
    Baltimore, MD
  • SPS Product:
    Analytics
  • Retail Channels:
    Omnichannel

Under Armour Analytics Initiative for Using Data to Increase Sales

Under Armour is a leading developer, marketer and distributor of branded performance apparel, footwear and accessories, with annual revenues of more than $1.8 billion. Its products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe.

Under Armour’s sales teams use the POS data in the Analytics solution from SPS Commerce solution to uncover new opportunities and become collaborative partners with their top five retailers. The company’s sales teams analyzed sell-through rates, sales-to-stock ratios, weeks of supply, average inventory turnover, as well as many other metrics. As a result, they could quickly identify where product sales were particularly strong. Armed with this data, they then partnered with the retailer’s buyers to improve placements and overall sales of Under Armour’s products.

“The Analytics solution from SPS Commerce allowed our sales staff to discover opportunities to grow our business,” said Caryn Hall, retail planner at Under Armour. “As a result, we were able to quickly switch gears and utilize only reports generated from SPS Commerce to monitor our sales performance.”

Cloud-based Analytics are Flexible, Accurate, Robust and Real-Time

As the company expanded, Under Armour found they needed ad-hoc capabilities to meet their needs. The Analytics solution from SPS Commerce provided the answer with powerful, easy-to-use point of sale data. Today, more than 90 individuals in the company’s sales, product development and planning teams use SPS Analytics to deliver and analyze:

  • Weekly sales recap reports;
  • Vendor report cards using each retailer’s metrics;
  • New store sales performance; and
  • Trend reports for key categories.

Under Armour has become a strategic partner with its retail customers by providing recommendations that are validated by the Enterprise Analytics solution. “Buyers are more inclined to trust and act on our recommendations when we provide the data to support them,” said Caryn Hall, retail planner at Under Armour.

The Interviewee:

Caryn Hall, Retail Planner

The Challenge:

This growing company needed improved ad-hoc capabilities to meet their evolving needs.

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The Solution:

Under Armour chose the powerful, easy-to-use Analytics solution from SPS Commerce.

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The Results:

The data and insights have helped to improve placements and overall sales of Under Armour’s products.

“The Analytics solution from SPS Commerce allowed our sales staff to discover opportunities to grow our business. As a result, we were able to quickly switch gears and utilize only reports generated from SPS Commerce to monitor our sales performance.”

– Caryn Hall

Additional References

Read more about full-service EDI and other stories of how we’ve helped businesses optimize their supply chains and increase sales.