Deva Concepts EDI Solution with SPS Fulfillment Opens New Retail Channels

SPS Analytics also helps the company stay ahead of customer sales trends.

Deva Concepts attributes much of its sales and distribution growth to SPS Commerce after starting with Fulfillment for order processing and invoicing and later adding Analytics. As the company prepares to expand globally beyond North America, it looks forward to leveraging the next-generation of the analytics technology to stay on top of global sales trends.

Deva Concepts EDI Capabilities Positions Brand for Scalability

Deva Concepts develops, manufactures and sells hair care products under its DevaCurl and DevaCare product lines with a niche in curly hair. DevaCurl and DevaCare products are now found at many salons in the United States and Canada in addition to beauty-supply retailers, including many online beauty retailers.

The need to meet the order-processing requirements of professional beauty retailers led the company to SPS Commerce, among a few retail technology solution providers Deva Concepts considered. SPS has enabled the hair care manufacturer to go beyond professional beauty distributors and expand into general retail to be on those coveted shelves.

Confidence in the Future with Better Information and Insights

The sales team at Deva Concepts uses the Analytics solution from SPS with some of its high-volume retail customers. As the company prepares to expand globally beyond North America, it looks forward to leveraging the next-generation of the analytics technology to stay on top of global sales trends.

The company sees even greater value in being collaborative with their retailers and working with them on the sell-through information to home in on what the consumers want for better forecasting. That way Deva Concepts can get in front of trends and anticipate what the consumers will want next.

The Interviewee:

Rebecca Lahr, Director of Operations

The Challenge:

Growing brand needed to meet the order processing requirements of high-volume beauty retailers.

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The Solution:

EDI and analytics technology that exceeds requirements and fits a small business budget.

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The Results:

Faster order processing, improved efficiency and capability to expand business globally.

“SPS really has allowed us to be a brand that retailers can take in. It has allowed us to really go beyond the professional beauty distribution side to expand into the retail side and be on those coveted shelves”

– Rebecca Lahr

Additional References

Read more about full-service EDI and other stories of how we’ve helped businesses optimize their supply chains and increase sales.