Assortment Reinvented

Mastering Product Assortments for Omnichannel Retail

Omnichannel consumers demand it all: plenty of product detail, limitless choices and a seamless view of your product lineup wherever they shop. Satisfying these high expectations makes item information more important (and complex) than ever, forcing retailers and suppliers to become “item centric.” Product details are the atomic unit of retail—and every consumer purchase decision revolves around item attributes.

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