PRODUCT CONTENT 101
How detailed item information drives sales
Getting products in front of consumers takes work.
Consumers want to know everything before they make a purchase. Adding robust attributes and descriptive content can go a long way.
Consumers expect quality item information.
Empower your consumers with the product content they require to make a purchase. Weak product attributes lead to weak sales.
- Size
- Colour
- Dimensions
- Shape
- Condition
- Materials
- Usage
- Accessories
- Options
![](https://www.spscommerce.com/wp-content/plugins/sps-commerce-2016/legacy-uploads/2016/01/lamp-no-borders.png)
- Features
- How it works
- Where it came from
- Number in stock
- High resolution photos
- Videos
- Ratings
- Reviews
![item information via social media](https://www.spscommerce.com/wp-content/plugins/sps-commerce-2016/legacy-uploads/2016/01/devices-2.png)
And customers expect to engage with product information across all channels and devices.
Retailers rank providing more or improved item attributes as their top priority with vendor partners in 2016.*
*Source: 2016 Retail Insight report, Retail Systems Research
![enhanced item information via social media](https://www.spscommerce.com/wp-content/plugins/sps-commerce-2016/legacy-uploads/2016/01/devices-1.png)
A product content management solution is the game-changer.
Retailers and suppliers are playing on the same team. A product content management solution is simply the missing link that connects the two teams into one powerful selling machine.