SPS AD PERFORMANCE
Unify Your Amazon Ad Strategy
Amazon sellers lose revenue when strategy, reporting, and optimization are fragmented. SPS Ad Performance connects external campaigns, Amazon DSP, and Sponsored Ads into a single cross-channel strategy, with unified reporting and conversion tracking that ties every dollar to Amazon revenue and rank.
Performance-Focused Advertising Unified Across Channels
External Ads Management
Run Google and Meta campaigns that drive traffic to your Amazon listings. Amazon Attribution connects every click to actual sales, and eligible sellers earn back up to 10% through the Brand Referral Bonus.
Amazon DSP Campaigns
Activate audience-based campaigns to reach and re-engage shoppers across Amazon-owned and third-party properties, strengthening brand visibility throughout the purchase journey. Demand generation at the top of the funnel translates into measurable lift across your entire Amazon business.
On-Amazon Optimization
Optimize Sponsored Products and Sponsored Brands campaigns to improve visibility, reduce wasted spend, and align your PPC strategy with external and DSP efforts.
Trusted By Amazon Sellers
Optimize Ad Performance
Centralized Reporting Dashboard
View campaign performance across Google, Meta, Amazon DSP, and Sponsored Ads in one place to understand total advertising impact.
Conversion and Attribution Visibility
See how your advertising efforts work together in one cohesive strategy. SPS connects campaign performance across channels, so you can understand total impact on Amazon sales, not just isolated metrics.
Audience Targeting and Retargeting
Reach high-intent audiences and re-engage viewers, cart abandoners, and past purchasers through Amazon DSP campaigns.
Expert Campaign Strategy and Support
Our team has managed Amazon advertising programs at scale and knows where the money leaks. We bring leading best practices to your ad strategy, so every dollar works toward revenue, not just impressions.
Real Results From Real Customers
Frequently Asked Questions
What is SPS Ad Performance?
SPS Ad Performance is a unified advertising solution that brings together External Ad Campaigns (Google and Meta), Amazon DSP Campaigns, and Amazon Sponsored Ads Optimization to help sellers improve performance across channels with one structured strategy.
Does SPS Ad Performance run my ads for me?
SPS provides reporting and analytics alongside expert campaign support. Sellers can manage their own campaigns or work with our team for hands-on guidance and optimization support.
Is SPS Ad Performance an advertising agency?
No. SPS Ad Performance is not a traditional advertising agency. Our solution combines technology, performance tracking, and expert guidance to improve advertising outcomes across Amazon and external platforms.
What advertising channels are supported?
SPS Ad Performance supports:
- Google Ads
- Meta (Facebook and Instagram) Ads
- Amazon Sponsored Ads
- Amazon DSP campaigns
Why do External Ad Campaigns matter for Amazon sellers?
External campaigns can drive qualified traffic to Amazon listings, support organic rank growth, and improve overall campaign efficiency. Amazon Attribution and the Brand Referral Bonus program allow eligible sellers to track performance and earn credits on qualifying traffic.
What are Amazon DSP Campaigns?
Amazon DSP Campaigns use audience-based display advertising to retarget shoppers and reach new audiences across Amazon-owned and third-party properties to increase visibility, improve ROAS, and drive new-to-brand growth.
How does SPS Ad Performance improve ACOS and ROAS?
By aligning campaigns across channels into one coordinated strategy, sellers reduce wasted spend, improve targeting, and drive stronger overall advertising performance.
Does SPS Ad Performance integrate with Amazon Marketing Cloud (AMC)?
Yes, some metrics in our Reporting Dashboards are based on AMC data.
What’s happening to PixelMe and PixelMe Help?
PixelMe is now part of SPS Ad Performance, SPS Commerce’s unified advertising solution for Amazon sellers.
Existing PixelMe customers may continue using PixelMe during this transition period. You can access PixelMe Help for product documentation and frequently asked questions here.
Bring Your Amazon Ad Strategy Together
Sellers don’t need disconnected tools. They need one unified advertising strategy to boost growth. SPS Ad Performance aligns External Ad Campaigns, Amazon DSP Campaigns, and Sponsored Ads Optimization so your ad spend works together to drive revenue and rank.