Retail Analytics Q&A’s

Hear from your peers on how they’re leveraging retail analytics in their day-to-day roles. Learn tips on how to provide sales teams with data insights, how to improve forecasting, and much more.


What advice would you give to someone who is thinking of using data to grow their business in Europe?

Retail analytics trends in Europe are driving businesses to become more data-driven. Megan Welch, VP of Commercial & Merchandise EMEA, at Crocs and Matt Carter, Customer Planning Manager EMEA, at Clarks discuss the opportunities retail data analytics can unlock from boosting sales to optimizing assortments and reducing stock-outs.


How do you approach retailers about sharing data?

Forecasting is challenging, especially when sales figures are based on volatile circumstances and unusual shopping trends. Em Webster, Senior Business Planner- Pure Players, at Under Armour and Henry Neufang, Director of Forecasting and Sales share how they’re improving forecasting through collaboration.


How do you use retail analytics to equip your sales teams with insights?

Using data to equip sales with insights can lead to much more productive buyer meetings. Fabiana Dell’Eva, Business Analyst, at The Oberalp Group and Tom Robinson, Head of Business Operations for UK and Ireland, at Puma share how they’re equipping their sales teams with data.


About SPS Commerce

SPS Commerce has been pioneering retail automation since 2001 –– everything from EDI to full-scale retail change management. Our solutions go beyond EDI to enhance visibility, collaboration and communication. When you partner with SPS, you’re not just getting best-in-class technology, you’re also getting a team of retail supply chain experts who are there to help plan, execute and manage it all for you.