See how others are leveraging data analytics in retail.
SPS Analytics allows you to get your sell-through data from all of your retail partners so you can gain insights from your retail data.
Leveraging POS Analytics to Boost Sales
We recently hosted a webinar featuring sales experts from Clarks and Crocs that shared their strategies around using data to increase sales and win over their buyers. If you have the time, you should definitely watch the video and hear from the pros themselves. But we know you’re busy, so if you only have a minute or two, check out the highlights below.
How did Crocs start to leverage POS data across the business?
4:55 – Crocs first brought data into conversations with buyers around seasonal purchases. They were able to gain understanding of out the door pricing and retailer margins to strengthen their sales position. Then, they brought the data to their planning organization to use for inventory planning and forecasting.
How did the POS data adoption process start for Crocs?
6:14 – SPS works on the implementation and connecting to retailers. The SPS team also provides best practices, training sessions and customization support them through their entire journey.
How does Crocs track and manage shifts in trends or store closings?
8:05 – Crocs was able to watch the shift of store closures pushing customers to purchase through ecommerce channels in real time. With shifts in sales and timing, they were able to prioritize inventory effectively. Also, different products were performing better, so getting insight into where they needed to invest more inventory was key.
What advice would Clarks give to any other brands and retailers on using data?
31:50 – Invest in data and train the right people to utilize it.
Does Crocs have any advice on using data for other brands and retailers?
9:50 – Start talking about it. It’s so valuable for brands and retailers to collaborate with data. Both parties profit more when they can use it together.
How does data impact the overall business for Clarks?
24:00 – They are striving to gain more data and embrace it throughout the organization. It’s been “an amazing investment” and adds value in every function of their business including product, marketing, sales and merchandising.
How does Clarks access data from different retail customers?
25:55 – They depend on SPS to unlock more data from specific customers they are interested in gaining more transparency with. The SPS network allows them to gain more and more data.
How did Clarks change with the adoption of SPS Analytics?
26:30 – Before they had SPS Analytics, their sell out data was scattered throughout the business with different teams having access to different information, with no central view as a source of truth. SPS helped bring data together in a consistent format so they can communicate sell out trends to the entire business and drive smarter decisions.
How does Clarks use this data to improve their product assortment?
29:08 – The data has allowed them to drive improvement within their product assortment and they’re now able to reference the data to prove the positive change they’ve made. Understanding what styles and features are selling well enables them to continue to optimize future assortments and drive smarter business decisions.
How has this data helped Clarks navigate shifts in sales and inventory?
28:22 – They’ve been able to identify opportunities and mitigate risks. The wholesale model often requires planning 18 months ahead. Understanding what stock customers are holding allows to forecast more accurately and shape expectations for upcoming seasons, therefore mitigating risks of retailer relationships.
Does Clarks use Analytics more proactively or reactively?
31:10 – The data allows you to be proactive, but in quickly changing times, also allows them to make those reactive in-season adjustments.
For us, our retailers really appreciate the partnership that we can bring to the table and making our meetings more knowledge based and factual so that we can make really smart strategic decisions.
– Senior Sales Analyst, Vans
SPS Analytics collects, validates and presents your retail data so you can spend more time bringing value back to your business.
Discover Sales Opportunities
Easily see what is selling through quickly and bring the same product to similar retailers for increased profits on both sides
Proactively Identify risks
Make stockouts a thing of the past with customized alerts on inventory so you can fulfill replenishment orders before the shelf goes empty
Forecast with Increased Accuracy
Use data from multiple years to avoid skewing plans based on retail disruption
Customize Your Dashboards
Whether you’re working in our solution or feeding data into your BI tool, the sky is the limit when it comes to personalizing views to your business needs
Win Over Your Buyer
Buying organizations are busy, so when you’re able to make recommendations based on data, you become a key strategic partner that they’re going to trust.
What’s all included with SPS Analytics?
Our Process
- Data acquisition from all available trading partner resources
- Transforming your data into one consolidated format and easy to understand view
- Data validation to proactively ensure up-front accuracy
- Error prevention with behind-the-scenes data correction
- On demand product training so you can learn on your own schedule
Our People
- 24/7 access to a full team of data experts and retail intelligence consultants
- Platform personalization with your retail data trend experts
- Trading partner outreach for data collection, problem solving and tool engagement
- Retail partner specific trainings led by an SPS trainer
Our Technology
- Pre-built data visualizations with item and location cross referencing
- Ad hoc reporting on high level trends and product drill downs
- Easy integration into other analytics or data visualization tools (i.e. Tableau, Power BI, or MicroStrategy)
- Multi-device and exportable report capabilities
- Proactive monitoring capabilities with scheduled reports and customizable alerts
Chat with a Data Specialist about SPS Analytics.
Fill out this form if you'd like to be contacted by a specialist to learn more about what to do with your data or receive a product demo.
Want to learn more about the power of collaborating with your retail partners?
In our new research study, created by Coresight, we cover the topics of:
- How can supply chain collaboration improve allocation?
- How do you know when assortments should change?
- Why don’t retailer portals provide sales insights?
Download our new Coresight study to learn the answers to those questions and see how you truly can quantify the power of supply chain collaboration.
