Top 5 this week
1. Amazon Seller Updates: Trump Tariffs Fallout, Nova Sonic, & New Air Cargo Strategy
“If Amazon and Chinese sellers withdraw from certain categories, it may ease price wars temporarily, but prices will likely rise. U.S. consumers could shift focus to durable, trusted brands and essentials over luxuries and novelties. Brands should reassess supply chains, product catalogs, and marketing strategies, but with ongoing trade uncertainty, making drastic long-term decisions remains challenging.” ~Chelsea Cohen
2. Walmart+ Week, taking place from April 28 through May 4
“Walmart’s big sales event, similar to Amazon’s Prime Day, is set for huge discounts, and sellers need to prepare their Walmart listings to take advantage of the increased traffic. Review pricing and discount strategies for this key week.” ~Nater Youngchild
3. A Why Company: AMZ CEO Jassy’s 2024 Shareholders Letter
“Amazon has always been a “why” company, and now more than ever, it’s staying true to that mission. With its expansion into AI, logistics, and advertising, Amazon is building an interconnected ecosystem that drives innovation across industries. Sellers should embrace innovations and stay informed to align with Amazon’s evolving priorities for growth.” ~Chelsea Cohen
4. Amazon is already changing its ultra-cheap Temu copycat
“Amazon’s pivot with Haul, shifting from ultra-cheap Chinese imports to stocking known brands like Adidas and Levi’s in U.S. warehouses, is a direct response to the impending 104% tariffs on Chinese goods and the closure of the de minimis loophole. This move underscores the seismic shifts in e-commerce due to trade policies.” ~Vanessa Hung
5. Sponsored Display updates all existing campaign to optimize for Conversion opportunities
“Amazon’s auto-optimizing Reach and Page Visit campaigns for conversions—good in theory, but we’ll see how it performs in the wild. Sellers should watch closely. Amazon’s clearly tightening control, but many advertisers still want hands-on strategy. Adapt to the changes, but don’t give up the driver’s seat.” ~Clayton Atchison
Community
Free 2025 Amazon Fee Webinar & White Paper
Learn how to maximize profitability during Amazon’s 2025 fee freeze. Join Chelsea Cohen and Vanessa Hung on April 15 at 1PM ET for expert strategies on navigating hidden costs, preparing for policy shifts, and using AI for cost control. Equip yourself with practical tactics to protect and boost your bottom line.
Register now to secure your spot.
7 Figure Seller Summit: Strike Back Against Rising Costs
Join top sellers April 22-24 for three days of actionable strategies to combat rising tariffs, increasing fees, and fierce competition. Learn AI automation techniques, proven PPC tactics, and profit-protection strategies from 7 and 8-figure sellers who are thriving in 2025. Hear from experts like Chelsea Cohen, Chad Rubin, Andrew Erickson, and Ritu Java sharing what’s working right now.
Register now to secure your spot.
Amazon Accelerate 2025: Mark Your Calendar for Sept 16-18!
Save the date for Amazon Accelerate 2025 in Seattle. Be the first to discover new Amazon launches and gain insights through in-depth sessions. Connect with the Carbon6 team and fellow sellers. Watch for registration details coming soon!
Keep your team informed with our weekly Amazon Seller Newsletter. With over 200 issues published, it’s your go-to resource for critical updates on policy changes, announcements, and community events. Subscribe or share with your team to get seller news delivered weekly.
