{"id":765693,"date":"2026-02-16T02:00:21","date_gmt":"2026-02-16T08:00:21","guid":{"rendered":"https:\/\/www.spscommerce.com\/blog\/ai-ecommerce-for-retail\/"},"modified":"2026-02-02T08:36:25","modified_gmt":"2026-02-02T14:36:25","slug":"ai-ecommerce-for-retail","status":"publish","type":"post","link":"https:\/\/www.spscommerce.com\/nl\/blog\/ai-ecommerce-for-retail\/","title":{"rendered":"De voordelen van AI en e-commerce voor de detailhandel"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Blog Summary&#8221; module_class=&#8221;nomargin-top&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;0px||30px||false|false&#8221; custom_padding=&#8221;25px|50px|25px|50px|false|false&#8221; custom_css_free_form=&#8221;selector {width: 100% !important;}&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#DDDDDD&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;||10px||false|false&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#DDDDDD&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>IN \u00c9\u00c9N OOGOPSLAG<\/h4>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Body Text&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_css_free_form=&#8221;selector li::marker {||  color: #00aae5;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Leer belangrijke termen met betrekking tot AI en e-commerce.Begrijp de voordelen van AI voor retailers en leveranciers.<br \/>Ontdek hoe retailers AI al gebruiken om hun bedrijf te laten groeien.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Row&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_css_free_form=&#8221;selector {width: 100% !important;}&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Blog Text&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>De afgelopen twintig jaar is de wereld steeds meer online gaan opereren. Van leveranciers die een groot deel van hun activiteiten naar e-commerce hebben verplaatst tot de opkomst van retailers die gebruikmaken van kunstmatige intelligentie (AI), een succesvolle supply chain moet zich aanpassen aan online- en automatiseringstrends om te kunnen overleven.<\/p>\n<p>Nu de verschuiving naar AI en e-commerce de supply chain hervormt, moeten retailers en leveranciers deze kans aangrijpen om hun bedrijf verder te versterken.<\/p>\n<h2>Belangrijke termen defini\u00ebren<\/h2>\n<p>Voordat we ingaan op de details van hoe retailers en leveranciers AI kunnen inzetten om hun bedrijf te laten groeien, zullen we eerst enkele belangrijke termen defini\u00ebren:<\/p>\n<ul>\n<li><strong>Kunstmatige intelligentie (AI):<\/strong> systemen die zijn ontworpen om taken uit te voeren waarvoor doorgaans menselijke intelligentie nodig is.<\/li>\n<li><strong>Machine learning (ML): <\/strong>AI-systemen die patronen uit gegevens leren om voorspellingen te doen of beslissingen te automatiseren.<\/li>\n<li><strong>Generatieve AI:<\/strong> modellen die nieuwe content (tekst, voorspellingen, samenvattingen) produceren op basis van aangeleerde patronen.<\/li>\n<li><strong>Grote taalmodellen (LLM&#8217;s): <\/strong>AI-modellen die zijn getraind op basis van enorme datasets om mensachtige taal te verwerken, samen te vatten en te genereren.<\/li>\n<li><strong>E-commerce: <\/strong>het online kopen en verkopen van producten.<\/li>\n<li><strong>Marktplaats:<\/strong> platforms van derden waar merken rechtstreeks aan consumenten verkopen.<\/li>\n<li><strong>Direct-to-consumer (DTC):<\/strong> verkoopmodel waarbij merken via hun eigen e-commercewinkel verkopen.<\/li>\n<li><strong>Zoekmachineoptimalisatie (SEO): <\/strong>een marketingstrategie om ervoor te zorgen dat producten en trefwoorden zo hoog mogelijk in de zoekresultaten van Google worden weergegeven.<\/li>\n<li><strong>AI-engineoptimalisatie (AiEO):<\/strong> een relatief nieuw concept, AI-engineoptimalisatie is een marketingstrategie om ervoor te zorgen dat producten en trefwoorden worden opgenomen in AI-resultaten (generatief en LLM).<\/li>\n<\/ul>\n<h2>De relatie tussen AI en e-commerce<\/h2>\n<p>Met de opkomst van AI verandert e-commerce. Retailers en leveranciers moeten niet alleen vertrouwen op SEO, maar ook gebruikmaken van AiEO. Dit betekent dat retailers en leveranciers AI gebruiken door middel van:<\/p>\n<ul>\n<li>Partnerschappen met AI-engines<\/li>\n<li>Het aanpassen van zoekoptimalisatiestrategie\u00ebn om AI-engines mee te nemen<\/li>\n<li>Implementatie van AI-chatbots op e-commercewebsites om klanten te helpen vinden wat ze zoeken op marktplaatsen<\/li>\n<li>Gebruik van AI-chatbots voor klantenservice<\/li>\n<\/ul>\n<h2>Hoe kunnen retailers en leveranciers AI gebruiken om hun bedrijf te verbeteren?<\/h2>\n<p>E-commerce heeft de supply chain al stormenderhand veroverd, en retailers en leveranciers die zich hebben aangepast om e-commerce in hun bedrijf op te nemen, hebben een voorsprong gekregen. Tijdens de COVID-19-pandemie bijvoorbeeld, maakten e-commerce-opties het verschil tussen een bloeiend bedrijf en een failliet bedrijf.<\/p>\n<p>E-commerce is een vast onderdeel van de supply chain, maar blijft zich ontwikkelen met de opkomst van AI. Nu klanten die AI gebruiken om te winkelen steeds meer mainstream worden, is het voor retailers en leveranciers noodzakelijk geworden om zich aan te passen en AI in hun voordeel te gebruiken.<\/p>\n<p>Walmart en Target hebben onlangs beide een samenwerking met OpenAI aangekondigd, waardoor klanten bij beide retailers rechtstreeks via ChatGPT kunnen winkelen. Dit is slechts \u00e9\u00e9n manier waarop retailers AI kunnen gebruiken. Andere manieren waarop zowel retailers als leveranciers AI kunnen inzetten voor hun bedrijf zijn:<\/p>\n<ul>\n<li>Het verbeteren van de vraagvoorspelling en voorraadplanning door middel van automatisering.<\/li>\n<li>Het verzamelen en analyseren van prijzen, beoordelingen, zoekresultaten enz. van concurrenten.<\/li>\n<li>Het helpen valideren van de nauwkeurigheid van labels, palletconfiguraties, verpakkingsspecificaties en andere nalevingsvereisten.<\/li>\n<\/ul>\n<p>Sommige leveranciers en retailers maken gebruik van AI door middel van winkelassistentie en agentische winkelpuien, wat een unieke invloed heeft op de verkooptrends en de vraagplanning.<\/p>\n<h2>AI-winkelassistentie en agentische winkelpuien<\/h2>\n<p>Rufus van Amazon en Sparky van Walmart zijn twee voorbeelden van hoe retailers AI inzetten als onderdeel van hun e-commerceactiviteiten. Rufus en Sparky zijn zelfontwikkelde AI&#8217;s waarmee e-commerceklanten rechtstreeks op de website van de retailer kunnen chatten om hen te helpen de producten te vinden die ze zoeken. Walmart kan door zijn samenwerking met ChatGPT en zijn investering in Sparky AI zowel binnen als buiten zijn e-commercewinkel gebruiken.<\/p>\n<p>Agentic storefronts, zoals Shopify, stellen grote retailers in staat om hun producten te promoten waar klanten ook met AI communiceren. Shopify is specifiek verbonden met ChatGPT, Copilot en Perplexity. Via Shopify bepalen leveranciers wat, hoe en waar hun producten in AI-chats verschijnen.<\/p>\n<p>Nu reclame zich niet langer beperkt tot zoekmachineresultaten, maar ook via AI-chatbots wordt verspreid, is dit een belangrijke manier voor leveranciers om ervoor te zorgen dat hun producten op alle fronten onder de aandacht van consumenten komen.<\/p>\n<h2>Uitdagingen voor AI-shopping en agentische winkels<\/h2>\n<p>Een grote uitdaging waarmee leveranciers en retailers te maken kunnen krijgen bij de implementatie van AI-shopping of agentische winkels, is het waarborgen van de nauwkeurigheid van productgegevens. Onnauwkeurige gegevens kunnen ertoe leiden dat AI-chatbots onjuiste productinformatie aan klanten verstrekken.<\/p>\n<p>Naarmate klanten steeds meer vertrouwen op chatbots voor online winkelen, wordt verkeerde informatie onmiddellijk zichtbaar voor de consument, wat leidt tot een gebrek aan vertrouwen in de producten die de retailer en\/of leverancier probeert te promoten. Bovendien kunnen retailers en leveranciers, wanneer klanten de onjuiste informatie niet onmiddellijk opmerken, een stijging van het aantal retourzendingen zien, omdat klanten het product kopen om er vervolgens achter te komen dat het niet is wat ze zochten.<\/p>\n<p>AI is niet alleen een trend; het versnelt de supply chain sneller dan retailers en leveranciers kunnen bijbenen. Om AI te gebruiken om aan de vraag te voldoen, zijn schone en verbonden gegevens nodig. AI-functies werken alleen zo goed als de gegevens die ze verwerken. Retailers en leveranciers moeten AI niet implementeren omwille van AI, maar moeten AI gebruiken om met en voor hen te werken in de echte wereld van de supply chain.<\/p>\n<h2>Hoe SPS Commerce het voortouw neemt<\/h2>\n<p><a href=\"https:\/\/www.spscommerce.com\/nl\/contact\/\">SPS Commerce<\/a> heeft AI ge\u00efntegreerd in zijn kernoplossingen om ervoor te zorgen dat retailers en leveranciers voorop blijven lopen in het digitale tijdperk. Door AI in te zetten voor vraagvoorspelling, operationele effici\u00ebntie, automatisering van compliance en realtime data-analyse, stelt SPS Commerce bedrijven in staat hun supply chains te optimaliseren en zich aan te passen aan veranderende markttrends.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IN \u00c9\u00c9N OOGOPSLAG Leer belangrijke termen met betrekking tot AI en e-commerce.Begrijp de voordelen van AI voor retailers en leveranciers.Ontdek hoe retailers AI al gebruiken om hun bedrijf te laten groeien. De afgelopen twintig jaar is de wereld steeds meer online gaan opereren. Van leveranciers die een groot deel van hun activiteiten naar e-commerce hebben [&hellip;]<\/p>\n","protected":false},"author":112,"featured_media":762703,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"<p>\u00a0<\/p><p>At a glance:<\/p><p>Learn key terms related to AI and e-commerce<\/p><p>Understand the benefits of AI for retailers and suppliers<\/p><p>Learn how retailers are already utilizing AI to grow their business<\/p><p>____________________________________________________________________________________<\/p><p>The world has been moving increasingly online for the better part of the last two decades. From suppliers moving large percentages of their business to e-commerce, to the rise in retailers tapping into artificial intelligence (AI) solutions, a successful supply chain must adjust to online and automation trends in order to survive.<\/p><p>As the shift towards AI and e-commerce reshapes the supply chain, retailers and suppliers should use this opportunity to strengthen their business moving forward.<\/p><h2>Defining Key Terms<\/h2><p>Before jumping into the details of how retailers and suppliers can leverage AI to grow their business, let\u2019s define some key terms:<\/p><ul><li><strong>Artificial intelligence (AI):<\/strong> Systems designed to perform tasks that typically require human intelligence.<\/li><li><strong>Machine learning (ML):<\/strong> AI systems that learn patterns from data to make predictions or automate decisions.<\/li><li><strong>Generative AI:<\/strong> Models that produce new content (text, forecasts, summaries) based on learned patterns.<\/li><li><strong>Large language models (LLMs):<\/strong> AI models trained on vast datasets to process, summarize, and generate human-like language.<\/li><li><strong>E-commerce:<\/strong> The buying and selling of products online.<\/li><li><strong>Marketplace:<\/strong> Third-party platforms where brands sell directly to consumers.<\/li><li><strong>Direct-to-consumer (DTC):<\/strong> Sales model where brands sell through their own e-commerce storefront.<\/li><li><strong>Search engine optimization (SEO):<\/strong> A marketing strategy to ensure that products and keywords rank as high up on the google search list as possible.<\/li><li><strong>AI engine Optimization (AiEO):<\/strong> A relatively new concept, AI engine optimization is a marketing strategy to ensure that products and keywords are pulled into AI (generative and LLM) results.<\/li><\/ul><h2>The Relationship of AI and E-commerce<\/h2><p>With the rise of AI, e-commerce is changing. Retailers and suppliers must depend on more than just SEO but also leverage AiEO. This looks like retailers and suppliers utilizing AI through:<\/p><ul><li>Partnerships with AI engines<\/li><li>Adjusting search optimization strategies to include AI engines<\/li><li>Implementing AI chatbots on e-commerce storefronts to help customers find what they want within marketplaces<\/li><li>Using AI powered chatbots for customer service<\/li><\/ul><p><strong>Related Reading:<\/strong> <a href=\"https:\/\/supplierwiki.supplypike.com\/articles\/ai-in-retail-how-artificial-intelligence-is-reforming-the-supply-chain\" target=\"_blank\" rel=\"noopener\">How Artificial Intelligence is Reforming the Supply Chain<\/a><\/p><h2>How Can Retailers and Suppliers Use AI to Benefit Their Business?<\/h2><p>E-commerce has already taken the supply chain by storm, and retailers and suppliers who have adjusted to include e-commerce in their business have gotten a leg up. For example, during the COVID-19 pandemic, e-commerce options were the difference between a business thriving or going under.<\/p><p>E-commerce is a well-established part of the supply chain, but it is continuing to evolve with the rise of AI. As customers using AI to shop becomes more mainstream, it has become necessary for retailers and suppliers to adapt and utilize AI to their advantage.<\/p><p><a href=\"https:\/\/corporate.walmart.com\/news\/2025\/10\/14\/walmart-partners-with-openai-to-create-ai-first-shopping-experiences\" target=\"_blank\" rel=\"noopener\">Walmart<\/a> and <a href=\"https:\/\/corporate.target.com\/press\/release\/2025\/11\/target-to-launch-first-of-its-kind-conversational,-curated-shopping-experience-in-chatgpt\" target=\"_blank\" rel=\"noopener\">Target<\/a> have both recently announced partnerships with OpenAI, which will allow customers to shop at both retailers directly through ChatGPT. This is just one way in which retailers can utilize AI. Some other ways that both retailers and suppliers can leverage AI for their business are:<\/p><ul><li>To improve demand forecasting and inventory planning through automation.<\/li><li>To scrape and analyze competitor pricing, reviews, search rank, etc.<\/li><li>Help validate label accuracy, pallet configuration, packaging specs, and other compliance requirements.<\/li><\/ul><p>Some suppliers and retailers are leveraging AI through shopping assistance and agentic storefronts, which is having its own unique impact on sales trends and demand planning.<\/p><h2>AI Shopping Assistance and Agentic Storefronts<\/h2><p>Amazon\u2019s Rufus and Walmart\u2019s Sparky are two examples of how retailers are leveraging AI as part of their e-commerce business. Rufus and Sparky are home-built AIs that e-commerce customers can chat with directly on the retailer\u2019s website to help them find the products they are looking for. For Walmart specifically, by its partnership with ChatGPT and its investment in Sparky, it is able to leverage AI both within and outside of its e-commerce storefront.<\/p><p>Agentic storefronts, such as with Shopify, allow major retailers to promote their products wherever customers are conversing with AI. Shopify is specifically connected with ChatGPT, Copilot, and Perplexity. Through Shopify, suppliers dictate what, how, and where their products appear in AI chats.<\/p><p>With advertising moving beyond search engine results to AI chatbots, this is an important way suppliers can ensure their products are getting in front of consumers on all fronts.<\/p><h2>Challenges to AI Shopping and Agentic Storefronts<\/h2><p>One major challenge that suppliers and retailers might face in implementing AI shopping or agentic storefronts is ensuring that item data is accurate. Inaccurate data could lead to AI chatbots offering incorrect product information to customers.<\/p><p>As customers come to increasingly rely on chatbots for online shopping, misinformation is immediately apparent to the consumer leading to a lack of trust in the products the retailer and\/or supplier are trying to promote. Additionally, when customers don\u2019t immediately notice the incorrect information, retailers and suppliers may see an uptick in returns as customers buy the product only to find it was not what they were looking for.<\/p><p>AI is not just a trend; it is accelerating the supply chain faster than retailers and suppliers can execute. Utilizing AI to keep up with demand requires clean and connected data. AI features will only work as well as the data it is processing. Retailers and suppliers should not implement AI for AI\u2019s sake but should utilize AI to work with and for them in the real world of supply chain.<\/p><h2>How SPS Commerce is Leading the Way<\/h2><p><a href=\"https:\/\/www.spscommerce.com\/contact\/\">SPS Commerce<\/a> has integrated AI into its core solutions to ensure retailers and suppliers stay ahead in the digital age. By leveraging AI for demand forecasting, operational efficiency, compliance automation, and real-time data analytics, SPS Commerce empowers businesses to optimize their supply chains and adapt to evolving market trends.<\/p>","_et_gb_content_width":"","sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[32438,32439,32440],"tags":[],"class_list":["post-765693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-nl","category-experts-nl","category-supply-chain-nl"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>De voordelen van AI en e-commerce voor de detailhandel - SPS Commerce<\/title>\n<meta name=\"description\" content=\"Ontdek hoe AI e-commerce transformeert, prognoses verbetert, zichtbaarheid vergroot en retailers en leveranciers helpt om online te groeien.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spscommerce.com\/nl\/blog\/ai-ecommerce-for-retail\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De voordelen van AI en e-commerce voor de detailhandel\" \/>\n<meta property=\"og:description\" content=\"Ontdek hoe AI e-commerce transformeert, prognoses verbetert, zichtbaarheid vergroot en retailers en leveranciers helpt om online te groeien.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.spscommerce.com\/nl\/blog\/ai-ecommerce-for-retail\/\" \/>\n<meta property=\"og:site_name\" content=\"SPS Commerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/SPS-Commerce\/115540161807561\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-16T08:00:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.spscommerce.com\/wp-content\/uploads\/2026\/01\/Ai-blog-featured.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cory Mortenson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SPS_Commerce\" \/>\n<meta name=\"twitter:site\" content=\"@SPS_Commerce\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.spscommerce.com\/nl\/blog\/ai-ecommerce-for-retail\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.spscommerce.com\/nl\/blog\/ai-ecommerce-for-retail\/\"},\"author\":{\"name\":\"Cory Mortenson\",\"@id\":\"https:\/\/www.spscommerce.com\/nl\/#\/schema\/person\/cba6def89b4da62d735a2deec2f8e60d\"},\"headline\":\"De voordelen van AI en e-commerce voor de detailhandel\",\"datePublished\":\"2026-02-16T08:00:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.spscommerce.com\/nl\/blog\/ai-ecommerce-for-retail\/\"},\"wordCount\":1260,\"publisher\":{\"@id\":\"https:\/\/www.spscommerce.com\/nl\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.spscommerce.com\/nl\/blog\/ai-ecommerce-for-retail\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.spscommerce.com\/wp-content\/uploads\/2026\/01\/BenefitsofAI.jpg\",\"articleSection\":[\"eCommerce\",\"Experts\",\"Supply Chain\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.spscommerce.com\/nl\/blog\/ai-ecommerce-for-retail\/\",\"url\":\"https:\/\/www.spscommerce.com\/nl\/blog\/ai-ecommerce-for-retail\/\",\"name\":\"De voordelen van AI en e-commerce voor de detailhandel - SPS Commerce\",\"isPartOf\":{\"@id\":\"https:\/\/www.spscommerce.com\/nl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.spscommerce.com\/nl\/blog\/ai-ecommerce-for-retail\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.spscommerce.com\/nl\/blog\/ai-ecommerce-for-retail\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.spscommerce.com\/wp-content\/uploads\/2026\/01\/BenefitsofAI.jpg\",\"datePublished\":\"2026-02-16T08:00:21+00:00\",\"description\":\"Ontdek hoe AI e-commerce transformeert, prognoses verbetert, zichtbaarheid vergroot en retailers en leveranciers helpt om online te groeien.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.spscommerce.com\/nl\/blog\/ai-ecommerce-for-retail\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.spscommerce.com\/nl\/blog\/ai-ecommerce-for-retail\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/www.spscommerce.com\/nl\/blog\/ai-ecommerce-for-retail\/#primaryimage\",\"url\":\"https:\/\/www.spscommerce.com\/wp-content\/uploads\/2026\/01\/BenefitsofAI.jpg\",\"contentUrl\":\"https:\/\/www.spscommerce.com\/wp-content\/uploads\/2026\/01\/BenefitsofAI.jpg\",\"width\":1200,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.spscommerce.com\/nl\/blog\/ai-ecommerce-for-retail\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.spscommerce.com\/nl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"De voordelen van AI en e-commerce voor de detailhandel\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.spscommerce.com\/nl\/#website\",\"url\":\"https:\/\/www.spscommerce.com\/nl\/\",\"name\":\"SPS Commerce\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.spscommerce.com\/nl\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.spscommerce.com\/nl\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.spscommerce.com\/nl\/#organization\",\"name\":\"SPS Commerce\",\"url\":\"https:\/\/www.spscommerce.com\/nl\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/www.spscommerce.com\/nl\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.spscommerce.com\/wp-content\/uploads\/2017\/09\/logo-with-tag1.png\",\"contentUrl\":\"https:\/\/www.spscommerce.com\/wp-content\/uploads\/2017\/09\/logo-with-tag1.png\",\"width\":400,\"height\":110,\"caption\":\"SPS Commerce\"},\"image\":{\"@id\":\"https:\/\/www.spscommerce.com\/nl\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/pages\/SPS-Commerce\/115540161807561\",\"https:\/\/x.com\/SPS_Commerce\",\"https:\/\/www.linkedin.com\/company\/sps-commerce\/\",\"https:\/\/www.youtube.com\/user\/SPSCommerce\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.spscommerce.com\/nl\/#\/schema\/person\/cba6def89b4da62d735a2deec2f8e60d\",\"name\":\"Cory Mortenson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/www.spscommerce.com\/nl\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6bf2bd6d1999d2579236a69a524c2f89e9fb0bd84908ca8a49e05be474e871c4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6bf2bd6d1999d2579236a69a524c2f89e9fb0bd84908ca8a49e05be474e871c4?s=96&d=mm&r=g\",\"caption\":\"Cory Mortenson\"},\"description\":\"Cory is the Lead Product Manager at SPS Commerce, with a focus on fulfillment automation and item capabilities in the Small and Medium Business sector. Cory's extensive industry experience and passion for technology allows him to help businesses scale and grow by optimizing their supply chain solutions.\",\"url\":\"https:\/\/www.spscommerce.com\/nl\/blog\/author\/ccmortensonspscommerce-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"De voordelen van AI en e-commerce voor de detailhandel - SPS Commerce","description":"Ontdek hoe AI e-commerce transformeert, prognoses verbetert, zichtbaarheid vergroot en retailers en leveranciers helpt om online te groeien.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.spscommerce.com\/nl\/blog\/ai-ecommerce-for-retail\/","og_locale":"nl_NL","og_type":"article","og_title":"De voordelen van AI en e-commerce voor de detailhandel","og_description":"Ontdek hoe AI e-commerce transformeert, prognoses verbetert, zichtbaarheid vergroot en retailers en leveranciers helpt om online te groeien.","og_url":"https:\/\/www.spscommerce.com\/nl\/blog\/ai-ecommerce-for-retail\/","og_site_name":"SPS Commerce","article_publisher":"https:\/\/www.facebook.com\/pages\/SPS-Commerce\/115540161807561","article_published_time":"2026-02-16T08:00:21+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.spscommerce.com\/wp-content\/uploads\/2026\/01\/Ai-blog-featured.jpg","type":"image\/jpeg"}],"author":"Cory Mortenson","twitter_card":"summary_large_image","twitter_creator":"@SPS_Commerce","twitter_site":"@SPS_Commerce","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.spscommerce.com\/nl\/blog\/ai-ecommerce-for-retail\/#article","isPartOf":{"@id":"https:\/\/www.spscommerce.com\/nl\/blog\/ai-ecommerce-for-retail\/"},"author":{"name":"Cory Mortenson","@id":"https:\/\/www.spscommerce.com\/nl\/#\/schema\/person\/cba6def89b4da62d735a2deec2f8e60d"},"headline":"De voordelen van AI en e-commerce voor de detailhandel","datePublished":"2026-02-16T08:00:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.spscommerce.com\/nl\/blog\/ai-ecommerce-for-retail\/"},"wordCount":1260,"publisher":{"@id":"https:\/\/www.spscommerce.com\/nl\/#organization"},"image":{"@id":"https:\/\/www.spscommerce.com\/nl\/blog\/ai-ecommerce-for-retail\/#primaryimage"},"thumbnailUrl":"https:\/\/www.spscommerce.com\/wp-content\/uploads\/2026\/01\/BenefitsofAI.jpg","articleSection":["eCommerce","Experts","Supply Chain"],"inLanguage":"nl-NL"},{"@type":"WebPage","@id":"https:\/\/www.spscommerce.com\/nl\/blog\/ai-ecommerce-for-retail\/","url":"https:\/\/www.spscommerce.com\/nl\/blog\/ai-ecommerce-for-retail\/","name":"De voordelen van AI en e-commerce voor de detailhandel - SPS Commerce","isPartOf":{"@id":"https:\/\/www.spscommerce.com\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.spscommerce.com\/nl\/blog\/ai-ecommerce-for-retail\/#primaryimage"},"image":{"@id":"https:\/\/www.spscommerce.com\/nl\/blog\/ai-ecommerce-for-retail\/#primaryimage"},"thumbnailUrl":"https:\/\/www.spscommerce.com\/wp-content\/uploads\/2026\/01\/BenefitsofAI.jpg","datePublished":"2026-02-16T08:00:21+00:00","description":"Ontdek hoe AI e-commerce transformeert, prognoses verbetert, zichtbaarheid vergroot en retailers en leveranciers helpt om online te groeien.","breadcrumb":{"@id":"https:\/\/www.spscommerce.com\/nl\/blog\/ai-ecommerce-for-retail\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.spscommerce.com\/nl\/blog\/ai-ecommerce-for-retail\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.spscommerce.com\/nl\/blog\/ai-ecommerce-for-retail\/#primaryimage","url":"https:\/\/www.spscommerce.com\/wp-content\/uploads\/2026\/01\/BenefitsofAI.jpg","contentUrl":"https:\/\/www.spscommerce.com\/wp-content\/uploads\/2026\/01\/BenefitsofAI.jpg","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/www.spscommerce.com\/nl\/blog\/ai-ecommerce-for-retail\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.spscommerce.com\/nl\/"},{"@type":"ListItem","position":2,"name":"De voordelen van AI en e-commerce voor de detailhandel"}]},{"@type":"WebSite","@id":"https:\/\/www.spscommerce.com\/nl\/#website","url":"https:\/\/www.spscommerce.com\/nl\/","name":"SPS Commerce","description":"","publisher":{"@id":"https:\/\/www.spscommerce.com\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.spscommerce.com\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/www.spscommerce.com\/nl\/#organization","name":"SPS Commerce","url":"https:\/\/www.spscommerce.com\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.spscommerce.com\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.spscommerce.com\/wp-content\/uploads\/2017\/09\/logo-with-tag1.png","contentUrl":"https:\/\/www.spscommerce.com\/wp-content\/uploads\/2017\/09\/logo-with-tag1.png","width":400,"height":110,"caption":"SPS Commerce"},"image":{"@id":"https:\/\/www.spscommerce.com\/nl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pages\/SPS-Commerce\/115540161807561","https:\/\/x.com\/SPS_Commerce","https:\/\/www.linkedin.com\/company\/sps-commerce\/","https:\/\/www.youtube.com\/user\/SPSCommerce"]},{"@type":"Person","@id":"https:\/\/www.spscommerce.com\/nl\/#\/schema\/person\/cba6def89b4da62d735a2deec2f8e60d","name":"Cory Mortenson","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.spscommerce.com\/nl\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6bf2bd6d1999d2579236a69a524c2f89e9fb0bd84908ca8a49e05be474e871c4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6bf2bd6d1999d2579236a69a524c2f89e9fb0bd84908ca8a49e05be474e871c4?s=96&d=mm&r=g","caption":"Cory Mortenson"},"description":"Cory is the Lead Product Manager at SPS Commerce, with a focus on fulfillment automation and item capabilities in the Small and Medium Business sector. Cory's extensive industry experience and passion for technology allows him to help businesses scale and grow by optimizing their supply chain solutions.","url":"https:\/\/www.spscommerce.com\/nl\/blog\/author\/ccmortensonspscommerce-com\/"}]}},"_links":{"self":[{"href":"https:\/\/www.spscommerce.com\/nl\/wp-json\/wp\/v2\/posts\/765693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spscommerce.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.spscommerce.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.spscommerce.com\/nl\/wp-json\/wp\/v2\/users\/112"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spscommerce.com\/nl\/wp-json\/wp\/v2\/comments?post=765693"}],"version-history":[{"count":4,"href":"https:\/\/www.spscommerce.com\/nl\/wp-json\/wp\/v2\/posts\/765693\/revisions"}],"predecessor-version":[{"id":765702,"href":"https:\/\/www.spscommerce.com\/nl\/wp-json\/wp\/v2\/posts\/765693\/revisions\/765702"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.spscommerce.com\/nl\/wp-json\/wp\/v2\/media\/762703"}],"wp:attachment":[{"href":"https:\/\/www.spscommerce.com\/nl\/wp-json\/wp\/v2\/media?parent=765693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.spscommerce.com\/nl\/wp-json\/wp\/v2\/categories?post=765693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.spscommerce.com\/nl\/wp-json\/wp\/v2\/tags?post=765693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}