{"id":789766,"date":"2026-09-18T12:59:15","date_gmt":"2026-09-18T17:59:15","guid":{"rendered":"https:\/\/www.spscommerce.com\/?post_type=project&p=789766"},"modified":"2026-09-22T11:11:27","modified_gmt":"2026-09-22T16:11:27","slug":"big-max-golf-gagne-en-visibilite-grace-a-decision-intelligence","status":"publish","type":"project","link":"https:\/\/www.spscommerce.com\/fr\/resources\/big-max-golf-gagne-en-visibilite-grace-a-decision-intelligence\/","title":{"rendered":"BIG MAX Golf Gains Visibility with Decision Intelligence"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”Monarch Hero” module_class=”monarch-section” _builder_version=”4.26.1″ background_enable_color=”off” background_enable_image=”off” background_blend=”overlay” custom_padding=”||50px||false|false” custom_padding_tablet=”60px|0px|50px|0px|false|false” custom_padding_phone=”40px||||false|false” bottom_divider_height=”50px” bottom_divider_arrangement=”above_content” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” padding_mobile=”off” make_equal=”on” column_padding_mobile=”on” disabled_on=”off|off|” _builder_version=”4.27.4″ background_enable_image=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_direction=”bottom” z_index_tablet=”500″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.spscommerce.com\/wp-content\/uploads\/2026\/09\/bigmax-golf-logo.webp” alt=”BIG MAX Golf logo, white %22MAX%22 wordmark on black background with %22BIG%22 in a red vertical tab” title_text=”Reading the Green: How BIG MAX Golf Uses Decision Intelligence to Manage U.S. Growth” url_new_window=”on” src_last_edited=”off|desktop” align_tablet=”center” align_phone=”center” align_last_edited=”on|phone” disabled_on=”off|off|off” _builder_version=”4.27.4″ width_tablet=”300px” width_phone=”250px” width_last_edited=”on|phone” max_width=”250px” module_alignment=”left” max_height=”175px” custom_margin=”||15px||false|false” custom_margin_tablet=”0px||15px||false|false” custom_margin_phone=”|30px|15px|30px|false|false” custom_margin_last_edited=”on|tablet” custom_padding=”0px||||false|false” custom_padding_tablet=”80px||||false|false” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”on|desktop” z_index_tablet=”500″ module_alignment_tablet=”left” module_alignment_phone=”center” module_alignment_last_edited=”on|desktop” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” animation=”off” sticky=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” always_center_on_mobile=”on” global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ header_text_color=”#1f282c” z_index_tablet=”500″ custom_css_free_form=”selector p {|| margin-bottom: 20px !important;|| padding-bottom: 0 !important;||}” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”]<\/p>\n

Lire Le Green<\/h1>\n

Fond\u00e9e \u00e0 Vienne en 1994, BIG MAX Golf est pass\u00e9e du statut de marque autrichienne de golf \u00e0 celui de fournisseur mondial de voiturettes de golf, de sacs de golf et d\u2019accessoires, dont les produits sont d\u00e9sormais vendus dans plus de 50 pays. Apr\u00e8s s\u2019\u00eatre forg\u00e9 une position solide dans toute l\u2019Europe et sur d\u2019autres march\u00e9s internationaux, l\u2019entreprise s\u2019est attach\u00e9e \u00e0 \u00e9tendre sa pr\u00e9sence aux \u00c9tats-Unis.<\/p>\n

Pour prendre de l\u2019\u00e9lan sur le march\u00e9 am\u00e9ricain tr\u00e8s concurrentiel du golf, il fallait plus que simplement conqu\u00e9rir de nouveaux points de vente. BIG MAX Golf avait besoin d\u2019une visibilit\u00e9 coh\u00e9rente sur ce qui \u00e9tait vendu, o\u00f9 allaient les stocks et quelles opportunit\u00e9s m\u00e9ritaient l\u2019attention de l\u2019\u00e9quipe.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.2″ background_color=”#ffffff” custom_padding=”50px||0px||false|false” custom_padding_tablet=”50px||0px||false|false” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”on|phone” border_radii=”on|5px|5px|5px|5px” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.spscommerce.com\/wp-content\/uploads\/2026\/09\/bigmax-golf-cart-with-golfer-swinging-on-course.webp” alt=”White and navy BIG MAX golf push cart with a golf bag on a fairway, with a female golfer mid-swing in the background under a blue sky with clouds” title_text=”bigmax-golf-cart-with-golfer-swinging-on-course” disabled_on=”off|off|off” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||||false|false” hover_enabled=”0″ border_radii=”on|15px|15px|15px|15px” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”off|desktop” admin_label=”section” module_class=”monarch-flow” _builder_version=”4.21.0″ background_color=”#00AAE5″ custom_padding=”0px||0px||false|false” custom_padding_tablet=”50px|0|50px|0″ transparent_background=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ custom_padding_last_edited=”on|phone” _builder_version=”4.23.4″ _module_preset=”default” max_width=”1240px” custom_padding=”50px||50px||false|false” custom_padding_tablet=”50px||50px||false|false” custom_padding_phone=”20px||20px||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Le d\u00e9fi:” use_icon=”on” font_icon=”||divi||400″ image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”30px” content_max_width=”95%” admin_label=”Challenge” _builder_version=”4.27.4″ body_text_color=”#ffffff” image_icon_custom_padding=”8px|8px|8px|8px|false|false” background_layout=”dark” animation=”off” z_index_tablet=”500″ border_radii_image=”on|100%|100%|100%|100%” border_width_all_image=”2px” border_color_all_image=”#ffffff” use_border_color=”off” border_color=”#ffffff” border_style=”solid” icon_font_size=”30px” use_circle=”on” use_circle_border=”on” circle_border_color=”#00aae5″ global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#ffffff” image_icon_background_color__sticky=”#ffffff”]<\/p>\n

avant la mise en place de SPS Analytics, BIG MAX collectait les donn\u00e9es de performance au niveau des magasins par le biais d\u2019entretiens avec les responsables de compte, d\u2019appels t\u00e9l\u00e9phoniques et de visites en magasin; un processus manuel et peu r\u00e9actif qui rendait difficile l\u2019identification des priorit\u00e9s.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”La solution:” use_icon=”on” font_icon=”||divi||400″ image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”30px” content_max_width=”95%” admin_label=”Solution Info” _builder_version=”4.27.4″ body_text_color=”#ffffff” image_icon_custom_padding=”8px|8px|8px|8px|false|false” background_layout=”dark” animation=”off” z_index_tablet=”500″ body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” border_radii_image=”on|100%|100%|100%|100%” border_width_all_image=”2px” border_color_all_image=”#ffffff” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” box_shadow_horizontal_image_tablet=”0px” box_shadow_vertical_image_tablet=”0px” box_shadow_blur_image_tablet=”40px” box_shadow_spread_image_tablet=”0px” icon_font_size=”30px” use_circle=”on” use_circle_border=”on” circle_border_color=”#00aae5″ global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#ffffff” image_icon_background_color__sticky=”#ffffff”]<\/p>\n

SPS Analytics fournit chaque semaine \u00e0 M. Wright des informations sur le chiffre d\u2019affaires, les stocks et les ventes par client, magasin et produit.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Le r\u00e9sultat:” use_icon=”on” font_icon=”i||divi||400″ image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”30px” content_max_width=”95%” admin_label=”Results” _builder_version=”4.27.4″ body_text_color=”#ffffff” image_icon_custom_padding=”8px|8px|8px|8px|false|false” background_layout=”dark” animation=”off” z_index_tablet=”500″ border_radii_image=”on|100%|100%|100%|100%” border_width_all_image=”2px” border_color_all_image=”#ffffff” use_border_color=”off” border_color=”#ffffff” border_style=”solid” icon_font_size=”30px” use_circle=”on” use_circle_border=”on” circle_border_color=”#00aae5″ global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#ffffff” image_icon_background_color__sticky=”#ffffff”]<\/p>\n

BIG MAX Golf s\u2019\u00e9tend \u00e0 de nouveaux magasins et clients et a doubl\u00e9 son chiffre d\u2019affaires aux \u00c9tats-Unis depuis le d\u00e9but de l\u2019ann\u00e9e 2026 ; SPS Analytics a aid\u00e9 M. Wright \u00e0 g\u00e9rer cette croissance gr\u00e2ce \u00e0 une visibilit\u00e9 hebdomadaire sur les performances.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”section” module_class=”monarch-section nomargin-bottom” _builder_version=”4.21.0″ background_color=”#ffffff” custom_padding=”0px||||false|false” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” locked=”off” global_colors_info=”{}”][et_pb_row column_padding_mobile=”on” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width_phone=”50px” max_width=”1240px” max_width_tablet=”1080px” max_width_phone=”1280px” custom_padding=”||0px||false|false” z_index_tablet=”500″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Summary Text” module_class=”nomargin-top” _builder_version=”4.27.4″ max_width=”960px” module_alignment=”center” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” locked=”off” global_colors_info=”{}”]<\/p>\n

Le d\u00e9fi<\/h2>\n

Avant la mise en place de SPS Analytics, BIG MAX Golf collectait des donn\u00e9es de performance au niveau des magasins en s\u2019entretenant directement avec les clients, en appelant les magasins et en se rendant sur place. Les informations \u00e9taient certes disponibles, mais pas tr\u00e8s r\u00e9centes et n\u00e9cessitaient beaucoup plus de travail manuel.<\/p>\n

Ce manque de visibilit\u00e9 rev\u00eatait une importance capitale, car BIG MAX \u00e9tait en train de d\u00e9velopper sa pr\u00e9sence aux \u00c9tats-Unis en partant de z\u00e9ro. Avec un nombre limit\u00e9 de points de vente, chaque placement comptait. M. Wright devait savoir quels produits fonctionnaient bien, lesquels ne fonctionnaient pas et sur quoi il devait ensuite se concentrer, afin de pouvoir orienter l\u2019attention de l\u2019\u00e9quipe et participer, bien pr\u00e9par\u00e9, aux r\u00e9unions avec les acheteurs pour discuter des performances et de l\u2019expansion.<\/p>\n

La solution<\/h2>\n

BIG MAX Golf a mis en place SPS Analytics afin d\u2019obtenir chaque semaine une vue d\u2019ensemble du chiffre d\u2019affaires, des stocks et des ventes par client, magasin et produit. M. Wright, qui avait d\u00e9j\u00e0 eu recours \u00e0 des analyses de performance dans le cadre de ses fonctions pr\u00e9c\u00e9dentes dans le secteur, a tr\u00e8s t\u00f4t fait de la ma\u00eetrise des performances une priorit\u00e9 apr\u00e8s avoir pris ses fonctions de PDG.<\/p>\n

SPS Analytics est devenu le premier tableau de bord que M. Wright consulte chaque lundi matin. Cette visibilit\u00e9 r\u00e9guli\u00e8re l\u2019aide \u00e0 suivre de pr\u00e8s les performances des produits, \u00e0 identifier les points n\u00e9cessitant une attention particuli\u00e8re et \u00e0 se pr\u00e9parer avec plus d\u2019assurance aux entretiens avec les d\u00e9taillants.<\/p>\n

“Je ne veux pas d\u00e9couvrir un probl\u00e8me de stock pour la premi\u00e8re fois lors d\u2019une r\u00e9union avec les acheteurs. Je veux aborder la r\u00e9union en sachant d\u00e9j\u00e0 ce qu\u2019il faut r\u00e9gler.”
\u2014 Doug Wright, PDG, BIG MAX Golf U.S.<\/p>\n

Les r\u00e9sultats<\/h2>\n

BIG MAX Golf s\u2019est d\u00e9velopp\u00e9 en conqu\u00e9rant de nouveaux magasins et de nouveaux clients, et a doubl\u00e9 son chiffre d\u2019affaires aux \u00c9tats-Unis depuis le d\u00e9but de l\u2019ann\u00e9e 2026. Alors que l\u2019entreprise prenait de l\u2019ampleur, SPS Analytics a aid\u00e9 M. Wright \u00e0 g\u00e9rer cette croissance en lui fournissant chaque semaine des informations sur le chiffre d\u2019affaires, les stocks et les ventes.<\/p>\n

Chaque semaine, M. Wright commence par ouvrir SPS Analytics pour v\u00e9rifier le chiffre d\u2019affaires, les stocks et les ventes au niveau des clients, des magasins et des produits. Gr\u00e2ce \u00e0 ce rythme hebdomadaire, il peut concentrer son attention sur les magasins qui ont besoin d\u2019aide et identifier ceux qui affichent d\u00e9j\u00e0 de bons r\u00e9sultats, plut\u00f4t que d\u2019attendre qu\u2019un d\u00e9taillant soul\u00e8ve un probl\u00e8me. Les donn\u00e9es d\u00e9passent d\u00e9sormais le cadre du bureau de M. Wright. Son directeur logistique les utilise quotidiennement, et Maxi, qui a donn\u00e9 son nom \u00e0 l\u2019entreprise, les consulte depuis le si\u00e8ge social en Autriche.<\/p>\n

Ces informations d\u00e9terminent la mani\u00e8re dont BIG MAX Golf planifie ses prochaines \u00e9tapes. Avec des r\u00e9unions pr\u00e9vues avec PGA TOUR Superstore et Worldwide Golf, Wright peut, d\u00e8s son arriv\u00e9e, avoir une vue d\u2019ensemble des chiffres de vente des magasins qu\u2019il poss\u00e8de d\u00e9j\u00e0 \u2013 ce qui constitue la base de la discussion visant \u00e0 conqu\u00e9rir encore plus de points de vente. Alors que BIG MAX Golf se tourne d\u00e9sormais vers des d\u00e9taillants tels que Dick\u2019s Sporting Goods et Golf Galaxy, cette m\u00eame rigueur hebdomadaire devrait permettre \u00e0 la marque de franchir la prochaine \u00e9tape de sa croissance aux \u00c9tats-Unis.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Pull Quote” module_class=”monarch-flow” _builder_version=”4.21.0″ background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_stops=”#00aae5 0%|#0091c1 100%” width=”100%” max_width=”100%” custom_padding=”0px||30px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”Blue Quote” _builder_version=”4.21.0″ _module_preset=”default” background_enable_color=”off” background_image=”https:\/\/www.spscommerce.com\/wp-content\/uploads\/2021\/07\/testimonial-quote-bg-001.png” background_size=”initial” background_position=”top_left” custom_margin=”||||false|false” custom_padding=”60px|25px|40px|25px|false|false” border_radii=”on|5px|5px|5px|5px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Quote” module_class=”nomargin-bottom nomargin-top nopadding-bottom” _builder_version=”4.27.4″ header_2_font=”Montserrat|700|||||||” header_2_font_size=”40px” header_2_line_height=”1.4em” background_layout=”dark” max_width=”960px” module_alignment=”center” custom_margin=”0px||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”0px||||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Nous ne d\u00e9pensons pas beaucoup dans de nombreux domaines ; le fait que je consid\u00e8re l\u2019analyse de donn\u00e9es comme suffisamment importante pour y investir envoie donc un message fort \u00e0 toute entreprise en pleine croissance. <\/p>\n

\u2014 Doug Wright, PDG, BIG MAX Golf U.S.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Lire Le Green Fond\u00e9e \u00e0 Vienne en 1994, BIG MAX Golf est pass\u00e9e du statut de marque autrichienne de golf \u00e0 celui de fournisseur mondial de voiturettes de golf, de sacs de golf et d\u2019accessoires, dont les produits sont d\u00e9sormais vendus dans plus de 50 pays. Apr\u00e8s s\u2019\u00eatre forg\u00e9 une position solide dans toute l\u2019Europe […]<\/p>\n","protected":false},"author":231,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" custom_padding_last_edited=\"on|desktop\" admin_label=\"Monarch Hero\" module_class=\"monarch-section\" _builder_version=\"4.26.1\" background_enable_color=\"off\" background_enable_image=\"off\" background_blend=\"overlay\" custom_padding=\"||50px||false|false\" custom_padding_tablet=\"60px|0px|50px|0px|false|false\" custom_padding_phone=\"40px||||false|false\" bottom_divider_height=\"50px\" bottom_divider_arrangement=\"above_content\" z_index_tablet=\"500\" box_shadow_horizontal_tablet=\"0px\" box_shadow_vertical_tablet=\"0px\" box_shadow_blur_tablet=\"40px\" box_shadow_spread_tablet=\"0px\" locked=\"off\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][et_pb_row column_structure=\"1_2,1_2\" use_custom_gutter=\"on\" padding_mobile=\"off\" make_equal=\"on\" column_padding_mobile=\"on\" disabled_on=\"off|off|\" _builder_version=\"4.27.4\" background_enable_image=\"off\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" animation_direction=\"bottom\" z_index_tablet=\"500\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][et_pb_column type=\"1_2\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\" theme_builder_area=\"post_content\"][et_pb_image src=\"https:\/\/www.spscommerce.com\/wp-content\/uploads\/2026\/09\/bigmax-golf-logo.webp\" alt=\"BIG MAX Golf logo, white %22MAX%22 wordmark on black background with %22BIG%22 in a red vertical tab\" title_text=\"Reading the Green: How BIG MAX Golf Uses Decision Intelligence to Manage U.S. Growth\" url_new_window=\"on\" src_last_edited=\"off|desktop\" align_tablet=\"center\" align_phone=\"center\" align_last_edited=\"on|phone\" disabled_on=\"off|off|off\" _builder_version=\"4.27.4\" width_tablet=\"300px\" width_phone=\"250px\" width_last_edited=\"on|phone\" max_width=\"250px\" module_alignment=\"left\" max_height=\"175px\" custom_margin=\"||15px||false|false\" custom_margin_tablet=\"0px||15px||false|false\" custom_margin_phone=\"|30px|15px|30px|false|false\" custom_margin_last_edited=\"on|tablet\" custom_padding=\"0px||||false|false\" custom_padding_tablet=\"80px||||false|false\" custom_padding_phone=\"0px||||false|false\" custom_padding_last_edited=\"on|desktop\" hover_enabled=\"0\" z_index_tablet=\"500\" module_alignment_tablet=\"left\" module_alignment_phone=\"center\" module_alignment_last_edited=\"on|desktop\" box_shadow_horizontal_tablet=\"0px\" box_shadow_vertical_tablet=\"0px\" box_shadow_blur_tablet=\"40px\" box_shadow_spread_tablet=\"0px\" animation=\"off\" sticky=\"off\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\" always_center_on_mobile=\"on\" global_colors_info=\"{}\" theme_builder_area=\"post_content\" sticky_enabled=\"0\"][\/et_pb_image][et_pb_text admin_label=\"Title\" _builder_version=\"4.27.4\" header_text_color=\"#1f282c\" hover_enabled=\"0\" z_index_tablet=\"500\" custom_css_free_form=\"selector p {|| margin-bottom: 20px !important;|| padding-bottom: 0 !important;||}\" box_shadow_horizontal_tablet=\"0px\" box_shadow_vertical_tablet=\"0px\" box_shadow_blur_tablet=\"40px\" box_shadow_spread_tablet=\"0px\" global_colors_info=\"{}\" theme_builder_area=\"post_content\" sticky_enabled=\"0\"]\n

Reading the Green: How BIG MAX Golf Uses Decision Intelligence to Manage U.S. Growth<\/h1>\nBIG MAX Golf has built its reputation by solving familiar problems for golfers: making equipment easier to move, simpler to store and ready for changing conditions on the course. Founded in Vienna in 1994, the Austrian brand designs push carts, golf bags, travel covers and accessories around quality, innovation and function. Across Germany, Austria and Switzerland, BIG MAX holds over 40% market share in the pushcart and golf bag category, and it serves golf markets around the world.\n\nThe U.S. represented a different kind of opportunity. BIG MAX had a globally proven product portfolio and a strong international reputation, but building meaningful retail distribution in a large, competitive market required a focused approach. Doug Wright joined as CEO of BIG MAX Golf U.S. to lead that next chapter, pairing the reach of an established global brand with the speed and discipline of a lean U.S. operation.\n\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.24.2\" background_color=\"#ffffff\" custom_padding=\"50px||0px||false|false\" custom_padding_tablet=\"50px||0px||false|false\" custom_padding_phone=\"0px||||false|false\" custom_padding_last_edited=\"on|phone\" border_radii=\"on|5px|5px|5px|5px\" global_colors_info=\"{}\" custom_padding__hover=\"|||\" theme_builder_area=\"post_content\"][et_pb_image src=\"https:\/\/www.spscommerce.com\/wp-content\/uploads\/2026\/09\/doug-wright-standing-with-bigmax-golf-bag-and-cart-1.webp\" alt=\"A man standing indoors next to a white and blue BIG MAX golf bag and a black BIG MAX Blade Trio push cart still in its box\" title_text=\"Reading the Green: How BIG MAX Golf Uses Decision Intelligence to Manage U.S. Growth\" disabled_on=\"off|off|off\" _builder_version=\"4.27.4\" _module_preset=\"default\" custom_padding=\"||||false|false\" hover_enabled=\"0\" border_radii=\"on|15px|15px|15px|15px\" global_colors_info=\"{}\" theme_builder_area=\"post_content\" sticky_enabled=\"0\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" custom_padding_last_edited=\"off|desktop\" admin_label=\"section\" module_class=\"monarch-flow\" _builder_version=\"4.21.0\" background_color=\"#00AAE5\" custom_padding=\"0px||0px||false|false\" custom_padding_tablet=\"50px|0|50px|0\" transparent_background=\"off\" make_fullwidth=\"off\" use_custom_width=\"off\" width_unit=\"on\" locked=\"off\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][et_pb_row column_structure=\"1_3,1_3,1_3\" custom_padding_last_edited=\"on|phone\" _builder_version=\"4.23.4\" _module_preset=\"default\" max_width=\"1240px\" custom_padding=\"50px||50px||false|false\" custom_padding_tablet=\"50px||50px||false|false\" custom_padding_phone=\"20px||20px||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][et_pb_column type=\"1_3\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][et_pb_blurb title=\"The challenge:\" use_icon=\"on\" font_icon=\"||divi||400\" image_icon_background_color=\"RGBA(255,255,255,0)\" icon_placement=\"left\" image_icon_width=\"30px\" content_max_width=\"95%\" admin_label=\"Challenge\" _builder_version=\"4.27.4\" body_text_color=\"#ffffff\" image_icon_custom_padding=\"8px|8px|8px|8px|false|false\" background_layout=\"dark\" animation=\"off\" hover_enabled=\"0\" z_index_tablet=\"500\" border_radii_image=\"on|100%|100%|100%|100%\" border_width_all_image=\"2px\" border_color_all_image=\"#ffffff\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\" icon_font_size=\"30px\" use_circle=\"on\" use_circle_border=\"on\" circle_border_color=\"#00aae5\" global_colors_info=\"{}\" image_icon_background_color__sticky_enabled=\"#ffffff\" image_icon_background_color__sticky=\"#ffffff\" theme_builder_area=\"post_content\" sticky_enabled=\"0\"]\n\nRetail performance information depended on account conversations, phone calls and store visits, making it less timely, highly manual and difficult to scale.\n\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][et_pb_blurb title=\"The solution:\" use_icon=\"on\" font_icon=\"||divi||400\" image_icon_background_color=\"RGBA(255,255,255,0)\" icon_placement=\"left\" image_icon_width=\"30px\" content_max_width=\"95%\" admin_label=\"Solution Info\" _builder_version=\"4.27.4\" body_text_color=\"#ffffff\" image_icon_custom_padding=\"8px|8px|8px|8px|false|false\" background_layout=\"dark\" animation=\"off\" hover_enabled=\"0\" z_index_tablet=\"500\" body_link_text_shadow_horizontal_length_tablet=\"0px\" body_link_text_shadow_vertical_length_tablet=\"0px\" body_link_text_shadow_blur_strength_tablet=\"1px\" body_ul_text_shadow_horizontal_length_tablet=\"0px\" body_ul_text_shadow_vertical_length_tablet=\"0px\" body_ul_text_shadow_blur_strength_tablet=\"1px\" body_ol_text_shadow_horizontal_length_tablet=\"0px\" body_ol_text_shadow_vertical_length_tablet=\"0px\" body_ol_text_shadow_blur_strength_tablet=\"1px\" body_quote_text_shadow_horizontal_length_tablet=\"0px\" body_quote_text_shadow_vertical_length_tablet=\"0px\" body_quote_text_shadow_blur_strength_tablet=\"1px\" border_radii_image=\"on|100%|100%|100%|100%\" border_width_all_image=\"2px\" border_color_all_image=\"#ffffff\" box_shadow_horizontal_tablet=\"0px\" box_shadow_vertical_tablet=\"0px\" box_shadow_blur_tablet=\"40px\" box_shadow_spread_tablet=\"0px\" box_shadow_horizontal_image_tablet=\"0px\" box_shadow_vertical_image_tablet=\"0px\" box_shadow_blur_image_tablet=\"40px\" box_shadow_spread_image_tablet=\"0px\" icon_font_size=\"30px\" use_circle=\"on\" use_circle_border=\"on\" circle_border_color=\"#00aae5\" global_colors_info=\"{}\" image_icon_background_color__sticky_enabled=\"#ffffff\" image_icon_background_color__sticky=\"#ffffff\" theme_builder_area=\"post_content\" sticky_enabled=\"0\"]\n\nDecision Intelligence provides a consistent weekly view of sales, inventory and sell-through at the customer, door and product levels.\n\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][et_pb_blurb title=\"The result:\" use_icon=\"on\" font_icon=\"i||divi||400\" image_icon_background_color=\"RGBA(255,255,255,0)\" icon_placement=\"left\" image_icon_width=\"30px\" content_max_width=\"95%\" admin_label=\"Results\" _builder_version=\"4.27.4\" body_text_color=\"#ffffff\" image_icon_custom_padding=\"8px|8px|8px|8px|false|false\" background_layout=\"dark\" animation=\"off\" hover_enabled=\"0\" z_index_tablet=\"500\" border_radii_image=\"on|100%|100%|100%|100%\" border_width_all_image=\"2px\" border_color_all_image=\"#ffffff\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\" icon_font_size=\"30px\" use_circle=\"on\" use_circle_border=\"on\" circle_border_color=\"#00aae5\" global_colors_info=\"{}\" image_icon_background_color__sticky_enabled=\"#ffffff\" image_icon_background_color__sticky=\"#ffffff\" theme_builder_area=\"post_content\" sticky_enabled=\"0\"]\n\nBIG MAX expanded into new customers and stores and doubled its U.S. sales so far in 2026, while Decision Intelligence helped the team manage that momentum and prepare for growth conversations with greater confidence.\n\n[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" custom_padding_last_edited=\"on|desktop\" admin_label=\"section\" module_class=\"monarch-section nomargin-bottom\" 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The Challenge<\/h2>\nBefore Decision Intelligence, BIG MAX Golf relied on conversations with retail accounts, calls to individual stores and in-person visits to understand what was moving. The information could often be found, but gathering it took time and produced only a partial or delayed picture of performance.\n\nFor a lean U.S. operation, the issue was scale, not effort. Every retail door mattered, and the team needed to know which products were gaining traction, which locations needed support and where the next opportunity might be. Without a consistent view of sell-through and inventory, it was harder to direct attention quickly or enter buyer meetings with the full story behind the business.\n\n\"Before Decision Intelligence, we could find the information through calls and store visits, but it was not as timely and required much more work.\"\nDoug Wright, CEO, BIG MAX Golf U.S.\n

The Solution<\/h2>\nBIG MAX Golf selected Decision Intelligence to bring its retail performance information into one dependable view. At the beginning of each week, Wright uses the platform to review sales, inventory and sell-through across customers, doors and products. That consistent rhythm replaces scattered store checks with a clearer understanding of what happened, where inventory is moving and which areas deserve attention.\n\nThe value is not simply having more data. Decision Intelligence gives Wright the level of detail needed to move from an overall account view to the stores and products behind the result. For a company building its U.S. presence deliberately, that visibility helps turn limited time and resources into more focused action.\n\n\"Once I saw the level of retail data Decision Intelligence could give us, it became an easy decision to invest.\"\n- Doug Wright, CEO, BIG MAX Golf U.S.\n\n\"With Decision Intelligence, I can go into buyer meetings already knowing what needs to be addressed. I do not want to discover an inventory issue for the first time while sitting in the meeting.\"\n- Doug Wright, CEO, BIG MAX Golf U.S.\n

The results<\/h2>\nBIG MAX Golf has expanded into new customers and stores and doubled its U.S. sales so far in 2026. That growth reflects the strength of the brand's products, retail execution and expanding market presence. As the business builds momentum, Decision Intelligence helps Wright manage it with a consistent view of sales, inventory and sell-through.\n\nThe platform helps BIG MAX identify which products are performing, where additional support may be needed and how to prioritize the team's next move. That insight is especially valuable for an established global brand operating with a focused U.S. team: the company can stay close to store-level performance without adding layers of manual reporting or waiting for a retail partner to surface an issue.\n\nThe same visibility strengthens conversations about future distribution. Wright can walk into buyer meetings knowing the sell-through in the doors BIG MAX already has and use that performance to support a more informed discussion about additional placement. As the U.S. organization expands, the data can also help guide store visits, training and retailer support so the team focuses its effort where it can have the greatest impact.\n\n\"When I ask for more doors, Decision Intelligence gives me the sell-through in the doors we already have. That data directly affects the conversation I can have with the buyer.\"\n- Doug Wright, CEO, BIG MAX Golf U.S.\n\nBIG MAX Golf's experience shows that detailed retail visibility is not only for large teams with mature distribution. It can be even more valuable for a growing brand that needs every decision, retail relationship and hour of effort to count.\n\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Pull Quote\" module_class=\"monarch-flow\" _builder_version=\"4.21.0\" background_enable_color=\"off\" use_background_color_gradient=\"on\" background_color_gradient_stops=\"#00aae5 0%|#0091c1 100%\" width=\"100%\" max_width=\"100%\" custom_padding=\"0px||30px||false|false\" locked=\"off\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][et_pb_row admin_label=\"Blue Quote\" _builder_version=\"4.21.0\" _module_preset=\"default\" background_enable_color=\"off\" background_image=\"https:\/\/www.spscommerce.com\/wp-content\/uploads\/2021\/07\/testimonial-quote-bg-001.png\" background_size=\"initial\" background_position=\"top_left\" custom_margin=\"||||false|false\" custom_padding=\"60px|25px|40px|25px|false|false\" border_radii=\"on|5px|5px|5px|5px\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][et_pb_text admin_label=\"Quote\" module_class=\"nomargin-bottom nomargin-top nopadding-bottom\" _builder_version=\"4.27.4\" header_2_font=\"Montserrat|700|||||||\" header_2_font_size=\"40px\" header_2_line_height=\"1.4em\" background_layout=\"dark\" max_width=\"960px\" module_alignment=\"center\" custom_margin=\"0px||||false|false\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|desktop\" custom_padding=\"0px||||false|false\" hover_enabled=\"0\" locked=\"off\" global_colors_info=\"{}\" theme_builder_area=\"post_content\" sticky_enabled=\"0\"]\n

Decision Intelligence helps me keep my finger on the pulse of the business each week, at the customer, door and product levels, so I know what is working and where to focus next.<\/p>\n

- Doug Wright, CEO, BIG MAX Golf U.S.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]","_et_gb_content_width":"","footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-789766","project","type-project","status-publish","hentry"],"acf":[],"yoast_head":"\nBIG MAX Golf Gains Visibility with Decision Intelligence - SPS Commerce<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BIG MAX Golf Gains Visibility with Decision Intelligence\" \/>\n<meta property=\"og:description\" content=\"BLOG-CONTENT-HERE GET MONTHLY UPDATES DELIVERED TO YOUR INBOX. Never miss an update from the SPS blog! Receive retail and supply chain news, valuable resources, expert tips and more. 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