{"id":789752,"date":"2026-09-18T12:36:27","date_gmt":"2026-09-18T17:36:27","guid":{"rendered":"https:\/\/www.spscommerce.com\/?post_type=project&p=789752"},"modified":"2026-09-21T05:23:57","modified_gmt":"2026-09-21T10:23:57","slug":"sunday-golf-gagne-en-visibilite-grace-a-decision-intelligence","status":"publish","type":"project","link":"https:\/\/www.spscommerce.com\/fr\/resources\/sunday-golf-gagne-en-visibilite-grace-a-decision-intelligence\/","title":{"rendered":"Sunday Golf Gains Retail Visibility with Decision Intelligence"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”Monarch Hero” module_class=”monarch-section” _builder_version=”4.26.1″ background_enable_color=”off” background_enable_image=”off” background_blend=”overlay” custom_padding=”||50px||false|false” custom_padding_tablet=”60px|0px|50px|0px|false|false” custom_padding_phone=”40px||||false|false” bottom_divider_height=”50px” bottom_divider_arrangement=”above_content” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” padding_mobile=”off” make_equal=”on” column_padding_mobile=”on” disabled_on=”off|off|” _builder_version=”4.27.4″ background_enable_image=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_direction=”bottom” z_index_tablet=”500″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.spscommerce.com\/wp-content\/uploads\/2026\/09\/sunday-golf-logo.webp” alt=”Sunday Golf logo, script wordmark in dark teal with %22GOLF%22 beneath it in blocky uppercase letters” title_text=”Sunday Golf case study” url_new_window=”on” src_last_edited=”off|desktop” align_tablet=”center” align_phone=”center” align_last_edited=”on|phone” disabled_on=”off|off|off” _builder_version=”4.27.4″ width_tablet=”300px” width_phone=”250px” width_last_edited=”on|phone” max_width=”250px” module_alignment=”left” max_height=”175px” custom_margin=”||15px||false|false” custom_margin_tablet=”0px||15px||false|false” custom_margin_phone=”|30px|15px|30px|false|false” custom_margin_last_edited=”on|tablet” custom_padding=”0px||||false|false” custom_padding_tablet=”80px||||false|false” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”on|desktop” z_index_tablet=”500″ module_alignment_tablet=”left” module_alignment_phone=”center” module_alignment_last_edited=”on|desktop” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ header_text_color=”#1f282c” hover_enabled=”0″ z_index_tablet=”500″ custom_css_free_form=”selector p {|| margin-bottom: 20px !important;|| padding-bottom: 0 !important;||}” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Du fairway aux rayons des magasins<\/h1>\n

Sunday Golf a vu le jour lorsqu\u2019un groupe d\u2019amis de San Diego a d\u00e9cid\u00e9 de transformer leur passion pour le golf en entreprise. Six ans plus tard, cette marque de sacs et d\u2019accessoires de golf figure parmi les entreprises du secteur qui connaissent la croissance la plus rapide, avec un r\u00e9seau de distribution comptant plus d\u2019un millier de points de vente r\u00e9partis entre de grandes cha\u00eenes nationales et des magasins sp\u00e9cialis\u00e9s.<\/p>\n

Cette entreprise autofinanc\u00e9e r\u00e9partit ses activit\u00e9s de mani\u00e8re \u00e9quilibr\u00e9e entre la vente en ligne et la vente au d\u00e9tail, enti\u00e8rement d\u00e9velopp\u00e9e par une \u00e9quipe commerciale en pleine expansion. L\u2019approche de Sunday Golf reste fid\u00e8le \u00e0 son principe de d\u00e9part : le golf doit \u00eatre un plaisir, et cela vaut \u00e9galement pour l\u2019\u00e9quipement.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.2″ background_color=”#ffffff” custom_padding=”50px||0px||false|false” custom_padding_tablet=”50px||0px||false|false” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”on|phone” border_radii=”on|5px|5px|5px|5px” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.spscommerce.com\/wp-content\/uploads\/2026\/09\/sunday-golf-golfers-walking-course-with-bags.webp” alt=”Three golfers walking on a course carrying golf bags, laughing together, wearing matching Sunday Golf caps” title_text=”From the Fairway to the Shelf” disabled_on=”off|off|off” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”off|desktop” admin_label=”section” module_class=”monarch-flow” _builder_version=”4.21.0″ background_color=”#00AAE5″ custom_padding=”0px||0px||false|false” custom_padding_tablet=”50px|0|50px|0″ transparent_background=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ custom_padding_last_edited=”on|phone” _builder_version=”4.23.4″ _module_preset=”default” max_width=”1240px” custom_padding=”50px||50px||false|false” custom_padding_tablet=”50px||50px||false|false” custom_padding_phone=”20px||20px||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”LE CHALLENGE :” use_icon=”on” font_icon=”||divi||400″ image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”30px” content_max_width=”95%” admin_label=”Challenge” _builder_version=”4.27.4″ body_text_color=”#ffffff” image_icon_custom_padding=”8px|8px|8px|8px|false|false” background_layout=”dark” animation=”off” hover_enabled=”0″ z_index_tablet=”500″ border_radii_image=”on|100%|100%|100%|100%” border_width_all_image=”2px” border_color_all_image=”#ffffff” use_border_color=”off” border_color=”#ffffff” border_style=”solid” icon_font_size=”30px” use_circle=”on” use_circle_border=”on” circle_border_color=”#00aae5″ global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#ffffff” image_icon_background_color__sticky=”#ffffff” sticky_enabled=”0″]<\/p>\n

Sunday Golf d\u00e9pendait des retailers individuels pour obtenir les donn\u00e9es relatives aux ventes et aux stocks. Certains partageaient ces donn\u00e9es sur demande, tandis que d\u2019autres ne le faisaient pas, ce qui emp\u00eachait l\u2019\u00e9quipe d\u2019avoir une vision coh\u00e9rente de ce qui \u00e9tait r\u00e9ellement vendu en magasin.<\/p>\n

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Sunday Golf a mis en place SPS Analytics afin d\u2019obtenir une visibilit\u00e9 sur les performances des ventes et des stocks au niveau des magasins et de prendre des d\u00e9cisions concernant les r\u00e9approvisionnements et la gamme de produits sur la base de crit\u00e8res coh\u00e9rents.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”LE R\u00c9SULTAT:” use_icon=”on” font_icon=”i||divi||400″ image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”30px” content_max_width=”95%” admin_label=”Results” _builder_version=”4.27.4″ body_text_color=”#ffffff” image_icon_custom_padding=”8px|8px|8px|8px|false|false” background_layout=”dark” animation=”off” hover_enabled=”0″ z_index_tablet=”500″ border_radii_image=”on|100%|100%|100%|100%” border_width_all_image=”2px” border_color_all_image=”#ffffff” use_border_color=”off” border_color=”#ffffff” border_style=”solid” icon_font_size=”30px” use_circle=”on” use_circle_border=”on” circle_border_color=”#00aae5″ global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#ffffff” image_icon_background_color__sticky=”#ffffff” sticky_enabled=”0″]<\/p>\n

Sunday Golf a d\u00e9couvert que certains de ses produits les plus performants en ligne ne r\u00e9pondaient pas aux attentes en magasin et a mis en \u00e9vidence une lacune importante dans la gamme propos\u00e9e aux clients cl\u00e9s, ce qui a permis \u00e0 l\u2019\u00e9quipe de disposer d\u2019une base plus claire pour la planification de la vente au d\u00e9tail.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”section” module_class=”monarch-section nomargin-bottom” _builder_version=”4.21.0″ background_color=”#ffffff” custom_padding=”0px||||false|false” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” locked=”off” global_colors_info=”{}”][et_pb_row column_padding_mobile=”on” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width_phone=”50px” max_width=”1240px” max_width_tablet=”1080px” max_width_phone=”1280px” custom_padding=”||0px||false|false” z_index_tablet=”500″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Summary Text” module_class=”nomargin-top” _builder_version=”4.27.4″ max_width=”960px” module_alignment=”center” hover_enabled=”0″ z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Le challenge<\/h2>\n

Avant la mise en place de SPS Analytics, Sunday Golf ne disposait d\u2019aucun moyen coh\u00e9rent de suivre ce qu\u2019il advenait des produits une fois qu\u2019ils avaient \u00e9t\u00e9 mis en rayon. L\u2019\u00e9quipe savait certes ce qui avait \u00e9t\u00e9 exp\u00e9di\u00e9, mais la visibilit\u00e9 sur les ventes et les stocks disponibles d\u00e9pendait de chaque retailer pris individuellement. Certains partenaires de distribution fournissaient des rapports sur demande, tandis que d\u2019autres ne partageaient pas ces informations. Sunday Golf utilisait SPS Commerce d\u00e8s le tout d\u00e9but pour entretenir ses relations avec les d\u00e9taillants, avant m\u00eame de disposer de ses propres syst\u00e8mes pour g\u00e9rer ces relations.<\/p>\n

De ce fait, le cofondateur Galen Brunelle devait r\u00e9guli\u00e8rement solliciter des donn\u00e9es aupr\u00e8s de interlocuteurs tr\u00e8s occup\u00e9s chez les d\u00e9taillants et devait se contenter d\u2019une vision partielle des performances. Lorsque les informations n\u2019\u00e9taient pas disponibles, Sunday Golf s\u2019appuyait sur l\u2019historique des exp\u00e9ditions, les commandes suppl\u00e9mentaires et ses propres r\u00e9sultats de commerce \u00e9lectronique pour estimer quels articles les retailers devaient ensuite int\u00e9grer \u00e0 leur gamme. Cependant, le succ\u00e8s en ligne ne correspondait pas toujours \u00e0 la demande en magasin, ce qui cr\u00e9ait le risque de recommander davantage de stocks qui, en r\u00e9alit\u00e9, ne se vendaient pas.<\/p>\n

L\u2019\u00e9quipe commerciale r\u00e9duite de Sunday Golf permettait pas de combler cette lacune en mati\u00e8re de visibilit\u00e9. Avec seulement deux ou trois collaborateurs g\u00e9rant plus d\u2019un millier de comptes de retailers et sans force de vente sur le terrain visitant r\u00e9guli\u00e8rement les magasins, l\u2019entreprise avait besoin d\u2019un moyen plus fiable d\u2019acc\u00e9der aux donn\u00e9es de performance au niveau des points de vente.<\/p>\n

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La solution<\/h2>\n

Sunday Golf a fait appel \u00e0 SPS Analytics pour remplacer les conjectures par des chiffres concrets. M. Brunelle filtre le rapport \u00ab Business Overview \u00bb par d\u00e9taillant afin de voir pr\u00e9cis\u00e9ment les performances de chaque client. Une fois que Sunday Golf a fourni sa liste de r\u00e9f\u00e9rences, le syst\u00e8me de reporting a \u00e9t\u00e9 op\u00e9rationnel en l\u2019espace d\u2019environ deux semaines.<\/p>\n

Gr\u00e2ce \u00e0 un processus d\u2019\u00e9valuation coh\u00e9rent, Brunelle suit les ventes, la dur\u00e9e de stockage et les produits les plus et les moins performants. Cela l\u2019aide \u00e0 d\u00e9terminer o\u00f9 des r\u00e9approvisionnements sont n\u00e9cessaires, quels produits m\u00e9ritent davantage d\u2019attention et o\u00f9 des changements dans la gamme pourraient am\u00e9liorer les performances.<\/p>\n

“Disposer de cette source de donn\u00e9es est pour moi d\u2019une importance cruciale. Elle nous donne une image claire de ce qui se vend et de ce qui ne se vend pas, et des domaines dans lesquels nous devons agir. “
\u2014 Galen Brunelle, cofondateur, Sunday Golf<\/p>\n

Les r\u00e9sultats<\/h2>\n

Cette visibilit\u00e9 modifie d\u2019ores et d\u00e9j\u00e0 la mani\u00e8re dont Galen Brunelle pr\u00e9pare ses entretiens avec les d\u00e9taillants. Au lieu de se baser sur des hypoth\u00e8ses, il peut s\u2019appuyer sur des chiffres de vente r\u00e9els, la dur\u00e9e de rotation des stocks et les performances au niveau des produits pour montrer aux acheteurs ce qui fonctionne bien, o\u00f9 se situent les lacunes dans la gamme et quels produits m\u00e9riteraient peut-\u00eatre davantage de soutien. Ces donn\u00e9es offrent \u00e0 Sunday Golf une base plus solide et mieux \u00e9tay\u00e9e pour les prochaines discussions sur la planification commerciale.<\/p>\n

Sunday Golf aborde d\u00e9sormais la prochaine phase de la planification commerciale avec des donn\u00e9es de performance plus claires et des arguments plus solides pour d\u00e9velopper les bons produits aupr\u00e8s de ses clients cl\u00e9s.<\/p>\n

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On a vraiment l\u2019impression de savoir ce qu\u2019on fait, plut\u00f4t que de se contenter de deviner. Je suis convaincu que mes recommandations seront excellentes et que cela ne fera que renforcer nos relations avec les retailers. <\/p>\n

– Galen Brunelle, Co-Founder, Sunday Golf<\/p>\n

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Du fairway aux rayons des magasins Sunday Golf a vu le jour lorsqu\u2019un groupe d\u2019amis de San Diego a d\u00e9cid\u00e9 de transformer leur passion pour le golf en entreprise. Six ans plus tard, cette marque de sacs et d\u2019accessoires de golf figure parmi les entreprises du secteur qui connaissent la croissance la plus rapide, avec […]<\/p>\n","protected":false},"author":231,"featured_media":789001,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" custom_padding_last_edited=\"on|desktop\" admin_label=\"Monarch Hero\" module_class=\"monarch-section\" _builder_version=\"4.26.1\" background_enable_color=\"off\" background_enable_image=\"off\" background_blend=\"overlay\" custom_padding=\"||50px||false|false\" custom_padding_tablet=\"60px|0px|50px|0px|false|false\" custom_padding_phone=\"40px||||false|false\" bottom_divider_height=\"50px\" bottom_divider_arrangement=\"above_content\" z_index_tablet=\"500\" box_shadow_horizontal_tablet=\"0px\" box_shadow_vertical_tablet=\"0px\" box_shadow_blur_tablet=\"40px\" box_shadow_spread_tablet=\"0px\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_2,1_2\" use_custom_gutter=\"on\" padding_mobile=\"off\" make_equal=\"on\" column_padding_mobile=\"on\" disabled_on=\"off|off|\" _builder_version=\"4.27.4\" background_enable_image=\"off\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" animation_direction=\"bottom\" z_index_tablet=\"500\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_image src=\"https:\/\/www.spscommerce.com\/wp-content\/uploads\/2026\/09\/sunday-golf-logo.webp\" alt=\"Sunday Golf logo, script wordmark in dark teal with %22GOLF%22 beneath it in blocky uppercase letters\" title_text=\"Sunday Golf case study\" url_new_window=\"on\" src_last_edited=\"off|desktop\" align_tablet=\"center\" align_phone=\"center\" align_last_edited=\"on|phone\" disabled_on=\"off|off|off\" _builder_version=\"4.27.4\" width_tablet=\"300px\" width_phone=\"250px\" width_last_edited=\"on|phone\" max_width=\"250px\" module_alignment=\"left\" max_height=\"175px\" custom_margin=\"||15px||false|false\" custom_margin_tablet=\"0px||15px||false|false\" custom_margin_phone=\"|30px|15px|30px|false|false\" custom_margin_last_edited=\"on|tablet\" custom_padding=\"0px||||false|false\" custom_padding_tablet=\"80px||||false|false\" custom_padding_phone=\"0px||||false|false\" custom_padding_last_edited=\"on|desktop\" z_index_tablet=\"500\" module_alignment_tablet=\"left\" module_alignment_phone=\"center\" module_alignment_last_edited=\"on|desktop\" box_shadow_horizontal_tablet=\"0px\" box_shadow_vertical_tablet=\"0px\" box_shadow_blur_tablet=\"40px\" box_shadow_spread_tablet=\"0px\" animation=\"off\" sticky=\"off\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\" always_center_on_mobile=\"on\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text admin_label=\"Title\" _builder_version=\"4.27.4\" header_text_color=\"#1f282c\" hover_enabled=\"0\" z_index_tablet=\"500\" box_shadow_horizontal_tablet=\"0px\" box_shadow_vertical_tablet=\"0px\" box_shadow_blur_tablet=\"40px\" box_shadow_spread_tablet=\"0px\" global_colors_info=\"{}\" custom_css_free_form=\"selector p {|| margin-bottom: 20px !important;|| padding-bottom: 0 !important;||}\" sticky_enabled=\"0\"]\n

From the Fairway to the Shelf<\/h1>\nSunday Golf began when a group of friends in San Diego turned their time on the course into a business idea. Six years later, the brand's colorful golf bags and accessories are sold through more than 1,000 retail accounts, and the business is split almost evenly between e-commerce and retail.\n\n\u201cGolf should be fun, and the gear should feel that way too,\u201d says Galen Brunelle, Co-Founder of Sunday Golf. That belief has helped the company create a brand that feels fresh, approachable and unmistakably its own while building a substantial and increasingly complex retail business behind the scenes.\n\nAs Sunday Golf expanded, the challenge was no longer simply getting its products onto store shelves. It was gaining a consistent view of what happened after they got there.\n\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.24.2\" background_color=\"#ffffff\" custom_padding=\"50px||0px||false|false\" custom_padding_tablet=\"50px||0px||false|false\" custom_padding_phone=\"0px||||false|false\" custom_padding_last_edited=\"on|phone\" border_radii=\"on|5px|5px|5px|5px\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_image src=\"https:\/\/www.spscommerce.com\/wp-content\/uploads\/2026\/09\/sunday-golf-golfers-walking-course-with-bags.webp\" alt=\"Three golfers walking on a course carrying golf bags, laughing together, wearing matching Sunday Golf caps\" title_text=\"From the Fairway to the Shelf\" disabled_on=\"off|off|off\" _builder_version=\"4.27.4\" _module_preset=\"default\" custom_padding=\"||||false|false\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" custom_padding_last_edited=\"off|desktop\" admin_label=\"section\" module_class=\"monarch-flow\" _builder_version=\"4.21.0\" background_color=\"#00AAE5\" custom_padding=\"0px||0px||false|false\" custom_padding_tablet=\"50px|0|50px|0\" transparent_background=\"off\" make_fullwidth=\"off\" use_custom_width=\"off\" width_unit=\"on\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_3,1_3,1_3\" custom_padding_last_edited=\"on|phone\" _builder_version=\"4.23.4\" _module_preset=\"default\" max_width=\"1240px\" custom_padding=\"50px||50px||false|false\" custom_padding_tablet=\"50px||50px||false|false\" custom_padding_phone=\"20px||20px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"The challenge:\" use_icon=\"on\" font_icon=\"||divi||400\" image_icon_background_color=\"RGBA(255,255,255,0)\" icon_placement=\"left\" image_icon_width=\"30px\" content_max_width=\"95%\" admin_label=\"Challenge\" _builder_version=\"4.27.4\" body_text_color=\"#ffffff\" image_icon_custom_padding=\"8px|8px|8px|8px|false|false\" background_layout=\"dark\" animation=\"off\" z_index_tablet=\"500\" border_radii_image=\"on|100%|100%|100%|100%\" border_width_all_image=\"2px\" border_color_all_image=\"#ffffff\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\" icon_font_size=\"30px\" use_circle=\"on\" use_circle_border=\"on\" circle_border_color=\"#00aae5\" global_colors_info=\"{}\" image_icon_background_color__sticky_enabled=\"#ffffff\" image_icon_background_color__sticky=\"#ffffff\"]\n\nSunday Golf depended on individual retailers for sell-through and inventory data. Some shared reports when asked, while others did not, leaving the team without a consistent view of what was actually selling in stores.\n\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"The solution:\" use_icon=\"on\" font_icon=\"||divi||400\" image_icon_background_color=\"RGBA(255,255,255,0)\" icon_placement=\"left\" image_icon_width=\"30px\" content_max_width=\"95%\" admin_label=\"Solution Info\" _builder_version=\"4.27.4\" body_text_color=\"#ffffff\" image_icon_custom_padding=\"8px|8px|8px|8px|false|false\" background_layout=\"dark\" animation=\"off\" z_index_tablet=\"500\" body_link_text_shadow_horizontal_length_tablet=\"0px\" body_link_text_shadow_vertical_length_tablet=\"0px\" body_link_text_shadow_blur_strength_tablet=\"1px\" body_ul_text_shadow_horizontal_length_tablet=\"0px\" body_ul_text_shadow_vertical_length_tablet=\"0px\" body_ul_text_shadow_blur_strength_tablet=\"1px\" body_ol_text_shadow_horizontal_length_tablet=\"0px\" body_ol_text_shadow_vertical_length_tablet=\"0px\" body_ol_text_shadow_blur_strength_tablet=\"1px\" body_quote_text_shadow_horizontal_length_tablet=\"0px\" body_quote_text_shadow_vertical_length_tablet=\"0px\" body_quote_text_shadow_blur_strength_tablet=\"1px\" border_radii_image=\"on|100%|100%|100%|100%\" border_width_all_image=\"2px\" border_color_all_image=\"#ffffff\" box_shadow_horizontal_tablet=\"0px\" box_shadow_vertical_tablet=\"0px\" box_shadow_blur_tablet=\"40px\" box_shadow_spread_tablet=\"0px\" box_shadow_horizontal_image_tablet=\"0px\" box_shadow_vertical_image_tablet=\"0px\" box_shadow_blur_image_tablet=\"40px\" box_shadow_spread_image_tablet=\"0px\" icon_font_size=\"30px\" use_circle=\"on\" use_circle_border=\"on\" circle_border_color=\"#00aae5\" global_colors_info=\"{}\" image_icon_background_color__sticky_enabled=\"#ffffff\" image_icon_background_color__sticky=\"#ffffff\"]\n\nDecision Intelligence gives Sunday Golf a consistent retailer-level view of sales, inventory, sell-through, and weeks of stock, helping the team evaluate performance without chasing reports account by account.\n\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"The result:\" use_icon=\"on\" font_icon=\"i||divi||400\" image_icon_background_color=\"RGBA(255,255,255,0)\" icon_placement=\"left\" image_icon_width=\"30px\" content_max_width=\"95%\" admin_label=\"Results\" _builder_version=\"4.27.4\" body_text_color=\"#ffffff\" image_icon_custom_padding=\"8px|8px|8px|8px|false|false\" background_layout=\"dark\" animation=\"off\" z_index_tablet=\"500\" border_radii_image=\"on|100%|100%|100%|100%\" border_width_all_image=\"2px\" border_color_all_image=\"#ffffff\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\" icon_font_size=\"30px\" use_circle=\"on\" use_circle_border=\"on\" circle_border_color=\"#00aae5\" global_colors_info=\"{}\" image_icon_background_color__sticky_enabled=\"#ffffff\" image_icon_background_color__sticky=\"#ffffff\"]\n\nThe data overturned assumptions about online versus in-store demand, showed that one key account carried just 14 of Sunday Golf's 120 SKUs, and changed how the team approaches assortment and buyer recommendations.\n\n[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" custom_padding_last_edited=\"on|desktop\" admin_label=\"section\" module_class=\"monarch-section nomargin-bottom\" _builder_version=\"4.21.0\" background_color=\"#ffffff\" custom_padding=\"0px||||false|false\" custom_padding_tablet=\"50px|0|50px|0\" custom_padding_phone=\"\" transparent_background=\"off\" make_fullwidth=\"off\" use_custom_width=\"off\" width_unit=\"on\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row column_padding_mobile=\"on\" _builder_version=\"4.27.4\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" width_phone=\"50px\" max_width=\"1240px\" max_width_tablet=\"1080px\" max_width_phone=\"1280px\" custom_padding=\"||0px||false|false\" z_index_tablet=\"500\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"Summary Text\" module_class=\"nomargin-top\" _builder_version=\"4.27.4\" max_width=\"960px\" module_alignment=\"center\" z_index_tablet=\"500\" box_shadow_horizontal_tablet=\"0px\" box_shadow_vertical_tablet=\"0px\" box_shadow_blur_tablet=\"40px\" box_shadow_spread_tablet=\"0px\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\" locked=\"off\" global_colors_info=\"{}\"]\n

The challenge<\/h2>\nBefore Decision Intelligence, Sunday Golf knew what it shipped to retailers but could not consistently see what sold through or remained on hand. Access depended on each retailer. Some partners sent reports when asked; others did not share the information, leaving Brunelle with an incomplete and uneven picture of performance.\n\n\"You're flying blind. You know what you're shipping, but not how it's actually selling, and we don't have a rep force that can go check the stores.\"\n- Galen Brunelle, Co-Founder, Sunday Golf\n\nThat made reorders deceptively difficult. A repeat order suggested demand, but without sell-through and on-hand inventory data, Sunday Golf could not tell whether products were moving quickly\u00a0enough\u00a0or inventory was building at the retailer. The team relied on\u00a0shipment history, reorder\u00a0activity\u00a0and e-commerce performance to infer what retailers should carry next.<\/span>\u00a0<\/span>\n\nOnline success was not always a reliable proxy for in-store demand. The risk was recommending more of a product that looked strong online but was already moving slowly on a retailer's\u00a0shelves.<\/span>\u00a0<\/span>\n\nSunday Golf's lean team made the visibility gap harder to overcome. Two or three people had historically managed more than 1,000 accounts, and the company did not have a field force that could regularly visit stores, count\u00a0inventory\u00a0and verify shelf conditions.\u00a0The team needed a scalable way to see performance without repeatedly asking buyers for data.<\/span>\u00a0<\/span>\n\n[\/et_pb_text][et_pb_image src=\"https:\/\/www.spscommerce.com\/wp-content\/uploads\/2026\/09\/sunday-golf-golfer-standing-with-golf-bag-ocean-view.webp\" alt=\"A man in a cap and sunglasses standing on a golf course beside a white and black golf bag, with the ocean in the background\" title_text=\"The challenge\" align=\"center\" _builder_version=\"4.27.4\" _module_preset=\"default\" max_width=\"750px\" border_radii=\"on|15px|15px|15px|15px\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text admin_label=\"Summary Text\" module_class=\"nomargin-top\" _builder_version=\"4.27.4\" max_width=\"960px\" module_alignment=\"center\" z_index_tablet=\"500\" box_shadow_horizontal_tablet=\"0px\" box_shadow_vertical_tablet=\"0px\" box_shadow_blur_tablet=\"40px\" box_shadow_spread_tablet=\"0px\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\" locked=\"off\" global_colors_info=\"{}\"]\n

The solution<\/h2>\nWhen Sunday Golf put Decision Intelligence in place, reporting was up and running within a week or two after the team provided its SKU list. Instead of requesting information account by account, Brunelle could review consistent retailer-level sales and inventory data in one place.\n\n\"Just having the data source is everything to me.\"\n- Galen Brunelle, Co-Founder, Sunday Golf\n\nBrunelle uses the Business Overview to evaluate each account separately, reviewing sell-through, weeks of stock and product performance. That consistent process helps him distinguish true consumer demand from shipment activity, identify where reorders may be needed and see where an assortment may be too broad, too narrow or misaligned with demand.\n\nRather than arriving at a buyer conversation with a broad recommendation, Sunday Golf can now bring retailer-specific evidence: what is selling, what is not, where inventory is concentrated and which products may warrant greater focus.\n

The results<\/h2>\nThe first surprise was how differently some products performed by channel. Several of Sunday Golf's strongest online SKUs ranked among the weaker sellers in stores, exactly the opposite of what Brunelle would have expected.\n\n\"Some of our top SKUs online are among the bottom sellers in stores. I would have guessed that completely wrong, and my recommendations would have been wrong too.\"\n- Galen Brunelle, Co-Founder, Sunday Golf\n\nThat finding changed the recommendation. Without Decision Intelligence, Brunelle said he might have suggested more of a product simply because it performed well online. With actual sell-through and weeks of stock data, he can avoid adding to slow-moving inventory and focus the conversation on products better supported by that retailer's results.\n\nThe platform also exposed a significant assortment gap: one key account carried just 14 of Sunday Golf's 120 SKUs, while another carried a much broader assortment across more than 100 locations. For Sunday Golf, that comparison turns a general request for more shelf space into a specific, evidence-backed conversation about which products could expand the assortment.\n\n\"All assortment decisions have completely changed because now we can get the real data.\"\n- Galen Brunelle, Co-Founder, Sunday Golf\n\nEarly value is also showing up in planning efficiency. Brunelle estimated that access to the data could save 30 to 50 hours over an upcoming four-to-eight-week retail planning period. More importantly, it gives him confidence that the recommendations he brings to buyers reflect what is actually happening in their business.\n\nSunday Golf is still early in its use of Decision Intelligence, but the shift is already clear: the team has moved from piecing together partial signals to using consistent retail evidence to guide assortment, inventory and buyer conversations.\n\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Pull Quote\" module_class=\"monarch-flow\" _builder_version=\"4.21.0\" background_enable_color=\"off\" use_background_color_gradient=\"on\" background_color_gradient_stops=\"#00aae5 0%|#0091c1 100%\" width=\"100%\" max_width=\"100%\" custom_padding=\"0px||30px||false|false\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row admin_label=\"Blue Quote\" _builder_version=\"4.21.0\" _module_preset=\"default\" background_enable_color=\"off\" background_image=\"https:\/\/www.spscommerce.com\/wp-content\/uploads\/2021\/07\/testimonial-quote-bg-001.png\" background_size=\"initial\" background_position=\"top_left\" custom_margin=\"||||false|false\" custom_padding=\"60px|25px|40px|25px|false|false\" border_radii=\"on|5px|5px|5px|5px\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Quote\" module_class=\"nomargin-bottom nomargin-top nopadding-bottom\" _builder_version=\"4.27.4\" header_2_font=\"Montserrat|700|||||||\" header_2_font_size=\"40px\" header_2_line_height=\"1.4em\" background_layout=\"dark\" max_width=\"960px\" module_alignment=\"center\" custom_margin=\"0px||||false|false\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|desktop\" custom_padding=\"0px||||false|false\" locked=\"off\" global_colors_info=\"{}\"]\n

With Decision Intelligence, it feels like you actually know what you're doing instead of guessing. The confidence I have that my recommendations are going to be great, and that our relationship is only going to get better, feels awesome.<\/p>\n

- Galen Brunelle, Co-Founder, Sunday Golf<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]","_et_gb_content_width":"","footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-789752","project","type-project","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nSunday Golf Gains Retail Visibility with Decision Intelligence - SPS Commerce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spscommerce.com\/fr\/resources\/sunday-golf-gagne-en-visibilite-grace-a-decision-intelligence\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sunday Golf Gains Retail Visibility with Decision Intelligence\" \/>\n<meta property=\"og:description\" content=\"BLOG-CONTENT-HERE GET MONTHLY UPDATES DELIVERED TO YOUR INBOX. 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