[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” next_background_color=”#ffffff” admin_label=”Monarch Hero” module_class=”monarch-hero monarch-hero-darken” _builder_version=”4.16″ background_color=”#000000″ background_image=”https:\/\/www.spscommerce.com\/wp-content\/uploads\/2019\/10\/Case-Study-SPS-Commerce.png” custom_padding_tablet=”80px|0px|50px|0px” custom_padding_phone=”” bottom_divider_style=”arrow2″ bottom_divider_height=”50px” bottom_divider_arrangement=”above_content” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” padding_mobile=”off” column_padding_mobile=”on” disabled_on=”off|off|” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”5%” z_index_tablet=”500″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ background_layout=”dark” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text admin_label=”Description” _builder_version=”4.27.4″ background_layout=”dark” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”]<\/p>\n
Gr\u00e2ce \u00e0 SPS Analytics, Crocs peut mieux diff\u00e9rencier son assortiment de produits dans une ville ou une r\u00e9gion par rapport \u00e0 une autre afin de r\u00e9pondre \u00e0 la demande des consommateurs et \u00e0 la demande saisonni\u00e8re. \u00c0 long terme, Crocs utilise SPS Analytics pour toutes les facettes de son horizon de planification, y compris la planification triennale de la strat\u00e9gie, de la marque et de l’assortiment.<\/p>\n
[\/et_pb_text][et_pb_button button_url=”#” button_text=”Learn from an EDI Specialist” disabled_on=”on|on|on” admin_label=”Call to action” _builder_version=”4.16″ background_layout=”dark” z_index_tablet=”500″ disabled=”on” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_text_size__hover=”null” button_one_text_size__hover_enabled=”off” button_one_text_size__hover=”null” button_two_text_size__hover_enabled=”off” button_two_text_size__hover=”null” button_text_color__hover_enabled=”off” button_text_color__hover=”null” button_one_text_color__hover_enabled=”off” button_one_text_color__hover=”null” button_two_text_color__hover_enabled=”off” button_two_text_color__hover=”null” button_border_width__hover_enabled=”off” button_border_width__hover=”null” button_one_border_width__hover_enabled=”off” button_one_border_width__hover=”null” button_two_border_width__hover_enabled=”off” button_two_border_width__hover=”null” button_border_color__hover_enabled=”off” 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Connu pour ses chaussures amusantes et durables de type sabot, Crocs, Inc. est un leader mondial dans le domaine des chaussures innovantes et d\u00e9contract\u00e9es pour les hommes, femmes et enfants. Fond\u00e9e en 2002, l’entreprise a connu une croissance rapide – atteignant le milliard de dollars de ventes annuelles en 2011 – et ses chaussures sont vendues dans plus de 90 pays. Les chaussures Crocs sont disponibles dans plus de 300 mod\u00e8les, dont des bottes, des chaussures plates, des chaussures compens\u00e9es et des sandales.<\/p>\n
Les chaussures Crocs sont vendues \u00e0 divers d\u00e9taillants par l’interm\u00e9diaire de ses partenaires grossistes, de Crocs.com et de plus de 500 magasins de marque dans le monde, notamment en Asie, en Afrique, en Europe, en Am\u00e9rique du Nord et en Am\u00e9rique du Sud. Casey Daker, directeur de la planification strat\u00e9gique du commerce de gros chez Crocs, a d\u00e9clar\u00e9 \u00e0 SPS Commerce qu’il \u00e9tait difficile pour l’entreprise de suivre le rythme de la croissance et du consommateur omnicanal. Il s’agit notamment de rester agile, compte tenu des d\u00e9lais de livraison plus longs pour de nombreuses gammes de produits, afin de tirer parti des tendances des ventes en cours de saison.<\/p>\n
En janvier 2015, Crocs est pass\u00e9 d’une ancienne solution \u00e0 la solution SPS Performance Analytics de SPS Commerce, bas\u00e9e sur le cloud. “Avec SPS Performance Analytics, nous ne faisons qu’effleurer la surface”, explique M. Daker. “Nous commen\u00e7ons \u00e0 construire les KPI et les tableaux de bord qui sont essentiels \u00e0 notre activit\u00e9 et, plus important encore, nous commen\u00e7ons \u00e0 comprendre les moteurs de nos ventes afin de pouvoir prendre les mesures qui s’imposent.”<\/p>\n
Par exemple, Crocs utilise la solution analytique pour \u00e9valuer les produits \u00e0 succ\u00e8s et ceux qui ne progressent pas aussi rapidement. L’utilisation des donn\u00e9es est extr\u00eamement utile pour la planification des assortiments<\/strong>. “Plus t\u00f4t nous pouvons utiliser la solution analytique de SPS pour identifier une tendance, plus t\u00f4t nous pouvons maximiser la haute saison pour nos d\u00e9taillants et r\u00e9duire les stocks non productifs gr\u00e2ce \u00e0 notre solution”, a d\u00e9clar\u00e9 M. Daker.<\/p>\n Crocs pr\u00e9voit d’utiliser la solution SPS Performance Analytics pour un certain nombre d’activit\u00e9s op\u00e9rationnelles et marketing essentielles. Les utilisations \u00e0 court terme de la solution, jusqu’\u00e0 six mois, comprennent la gestion des stocks, la gestion des clients et comme outil de rentabilit\u00e9.<\/p>\n \u00c0 moyen terme, la planification des assortiments, la planification de la supply chain et les pr\u00e9visions sont des activit\u00e9s cl\u00e9s. “Sur des p\u00e9riodes de six \u00e0 18 mois, l’\u00e9quipe de merchandising de Crocs utilise la solution pour influencer les futures lignes pour la planification de l’assortiment et les pr\u00e9visions, qu’il s’agisse du canal client ou de notre marque globale”, a d\u00e9clar\u00e9 M. Daker, ajoutant : “Performance Analytics permet \u00e0 notre supply chain de mettre en place des produits et d’apporter des modifications aux pr\u00e9visions au fur et \u00e0 mesure, afin que nous puissions disposer de la capacit\u00e9 et de l’approvisionnement dont nous aurons besoin \u00e0 l’avenir.”<\/p>\n \u201cLa cl\u00e9 de l’acc\u00e8s \u00e0 l’analytique – rapide et souple – est que nous pouvons rapidement identifier les tendances, d\u00e9placer les stocks en cons\u00e9quence et piloter l’activit\u00e9 autour de ces tendances”, a conclu M. Daker.<\/p>\n [\/et_pb_text][et_pb_testimonial author=”Caroline Bercaw” quote_icon=”off” disabled_on=”on|on|on” admin_label=”Podcast Quote” module_class=”podcast-quote nomargin-top” _builder_version=”4.16″ use_background_color=”off” text_orientation=”center” z_index_tablet=”500″ disabled=”on” global_colors_info=”{}”]<\/p>\n [\/et_pb_testimonial][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Interview\u00e9 :” use_icon=”on” font_icon=”||divi||400″ icon_color=”#00aae5″ image_icon_background_color=”#ffffff” icon_placement=”left” image_icon_width=”30px” content_max_width=”95%” admin_label=”Person Info” _builder_version=”4.27.4″ image_icon_custom_padding=”8px|8px|8px|8px|false|false” animation=”off” hover_enabled=”0″ z_index_tablet=”500″ body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” 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global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#ffffff” image_icon_background_color__sticky=”#ffffff” sticky_enabled=”0″]<\/p>\n Casey Daker, Directeur de la planification strat\u00e9gique du commerce de gros<\/p>\n [\/et_pb_blurb][et_pb_blurb title=”Challenge :” use_icon=”on” font_icon=”||divi||400″ icon_color=”#00aae5″ image_icon_background_color=”#ffffff” icon_placement=”left” image_icon_width=”30px” content_max_width=”95%” admin_label=”Challenge” _builder_version=”4.27.4″ image_icon_custom_padding=”8px|8px|8px|8px|false|false” animation=”off” hover_enabled=”0″ z_index_tablet=”500″ body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” border_radii_image=”on|100%|100%|100%|100%” border_width_all_image=”2px” border_color_all_image=”#00aae5″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” box_shadow_horizontal_image_tablet=”0px” box_shadow_vertical_image_tablet=”0px” box_shadow_blur_image_tablet=”40px” box_shadow_spread_image_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” icon_font_size=”30px” use_circle=”on” use_circle_border=”on” circle_border_color=”#00aae5″ global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#ffffff” image_icon_background_color__sticky=”#ffffff” sticky_enabled=”0″]<\/p>\n Aider \u00e0 identifier les tendances pour plus de 300 styles de produits dans plus de 500 canaux de vente au d\u00e9tail.<\/p>\n [\/et_pb_blurb][et_pb_blurb title=”Solution :” use_icon=”on” font_icon=”N||divi||400″ icon_color=”#00aae5″ image_icon_background_color=”#ffffff” icon_placement=”left” image_icon_width=”30px” content_max_width=”95%” admin_label=”Solution” _builder_version=”4.27.4″ image_icon_custom_padding=”8px|8px|8px|8px|false|false” animation=”off” hover_enabled=”0″ z_index_tablet=”500″ body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” border_radii_image=”on|100%|100%|100%|100%” border_width_all_image=”2px” border_color_all_image=”#00aae5″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” box_shadow_horizontal_image_tablet=”0px” box_shadow_vertical_image_tablet=”0px” box_shadow_blur_image_tablet=”40px” box_shadow_spread_image_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” icon_font_size=”30px” use_circle=”on” use_circle_border=”on” circle_border_color=”#00aae5″ global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#ffffff” image_icon_background_color__sticky=”#ffffff” sticky_enabled=”0″]<\/p>\n SPS Analytics pour \u00e9valuer les produits \u00e0 succ\u00e8s et ceux qui ne se vendent pas aussi rapidement selon les r\u00e9gions et les saisons.<\/p>\n [\/et_pb_blurb][et_pb_blurb title=”R\u00e9sultats :” use_icon=”on” font_icon=”i||divi||400″ icon_color=”#00aae5″ image_icon_background_color=”#ffffff” icon_placement=”left” image_icon_width=”30px” content_max_width=”95%” admin_label=”Results” _builder_version=”4.27.4″ image_icon_custom_padding=”8px|8px|8px|8px|false|false” animation=”off” hover_enabled=”0″ z_index_tablet=”500″ body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” border_radii_image=”on|100%|100%|100%|100%” border_width_all_image=”2px” border_color_all_image=”#00aae5″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” box_shadow_horizontal_image_tablet=”0px” box_shadow_vertical_image_tablet=”0px” box_shadow_blur_image_tablet=”40px” box_shadow_spread_image_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” icon_font_size=”30px” use_circle=”on” use_circle_border=”on” circle_border_color=”#00aae5″ global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#ffffff” image_icon_background_color__sticky=”#ffffff” sticky_enabled=”0″]<\/p>\n Une meilleure compr\u00e9hension des moteurs des ventes afin que Crocs puisse prendre des mesures mieux calcul\u00e9es.<\/p>\n [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” module_class=”monarch-hero monarch-hero-darken monarch-section monarch-pull-quote” _builder_version=”4.16″ background_color=”#000000″ background_image=”https:\/\/www.spscommerce.com\/wp-content\/uploads\/2018\/11\/FulfillmentChangeEDIProviders-SterlingBrandsCustomerStory-SPSCommerce_004.jpg” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_margin=”0px|||” custom_padding=”0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Pull Quote” _builder_version=”4.27.4″ text_orientation=”center” background_layout=”dark” custom_margin=”0px|||” custom_padding=”0px|||” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”5%” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_cta button_url=”http:\/\/go.spscommerce.com\/l\/28312\/2015-06-25\/447537i\/28312\/141890\/Crocs_CaseStudy2015.pdf” url_new_window=”on” button_text=”T\u00e9l\u00e9charger le cas client” _builder_version=”4.27.4″ use_background_color=”off” custom_padding=”0px||0px|” z_index_tablet=”500″ body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” box_shadow_horizontal_button_tablet=”0px” box_shadow_vertical_button_tablet=”0px” box_shadow_blur_button_tablet=”40px” box_shadow_spread_button_tablet=”0px” global_colors_info=”{}”][\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” disabled_on=”on|on|on” module_class=”monarch-lead-gen” _builder_version=”4.16″ inner_width_tablet=”50px” inner_max_width_tablet=”50px” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” z_index_tablet=”500″ disabled=”on” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ padding_mobile=”off” column_padding_mobile=”on” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” z_index_tablet=”500″ global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Lead Gen Form” module_id=”demo-form” module_class=”nomargin-top monarch-card-wrapper” _builder_version=”4.16″ animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”5%” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”on” global_colors_info=”{}”]<\/p>\n Talk to one of our EDI specialists to learn how we can help your business grow.<\/p>\nLe programme d’analyse de Crocs accro\u00eet la flexibilit\u00e9 en fonction des tendances et de la saisonnalit\u00e9<\/h2>\n
“SPS Commerce really helped us with managing the larger retailers. It was more organized. It’s easier to just set up and keep track of all of the orders that needed to go out, so it was definitely a really easy way to be introduced to the mass retailers.”<\/h2>\n
“L’analyse des performances permet \u00e0 notre supply chain de mettre en place des produits et d’apporter des modifications aux pr\u00e9visions au fur et \u00e0 mesure, afin que nous puissions disposer de la capacit\u00e9 et de l’approvisionnement dont nous avons besoin \u00e0 l’avenir.”<\/h3>\n
– Casey Daker<\/h4>\n
Ready to replace your old EDI platform?<\/h4>\n