{"id":34329,"date":"2016-04-29T11:17:25","date_gmt":"2016-04-29T16:17:25","guid":{"rendered":"https:\/\/www.spscommerce.com\/fr\/?page_id=34329"},"modified":"2023-05-26T14:06:52","modified_gmt":"2023-05-26T19:06:52","slug":"omnichannel-101","status":"publish","type":"page","link":"https:\/\/www.spscommerce.com\/fr\/omnichannel-101\/","title":{"rendered":"Omnichannel 101"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” module_class=”corner” _builder_version=”4.16″ background_color=”#00aae5″ transparent_background=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_4,1_4″ admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” background_layout=”dark” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

D\u00e9couverte du Multicanaux.<\/h1>\n

Le guide complet de la vente au d\u00e9tail multicanaux, centr\u00e9e sur le client.<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.spscommerce.com\/wp-content\/uploads\/2014\/10\/omnichannel.png” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Image” _builder_version=”4.16″ animation=”off” sticky=”off” global_colors_info=”{}”] [\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” disabled_on=”off|off|off” admin_label=”section” module_class=”corner” _builder_version=”4.16″ background_color=”#00aae5″ transparent_background=”off” global_colors_info=”{}”][et_pb_fullwidth_menu menu_id=”1361″ submenu_direction=”downwards” fullwidth_menu=”off” admin_label=”Fullwidth Menu” module_class=”sub-nav” _builder_version=”4.16″ background_color=”#0079a5″ background_layout=”dark” global_colors_info=”{}”] [\/et_pb_fullwidth_menu][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ background_color=”#ffffff” parallax=”on” parallax_method=”off” transparent_background=”off” global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Build business for a new era of retail” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

B\u00e2tissez une entreprise pour une nouvelle \u00e8re de la vente au d\u00e9tail.<\/h2>\n

Vos consommateurs font du shopping via de multiples canaux de vente 24 heures sur 24, 7 jours sur 7 et 365 jours par an, et le rythme de plus en plus rapide de la cha\u00eene d’approvisionnement a touch\u00e9 chaque secteur de votre entreprise. Nos solutions centr\u00e9es sur la vente au d\u00e9tail vous replacent aux commandes avec les connexions de partenariat commercial et l’intelligence commerciale qu’il vous faut pour percer dans cette \u00e9poque du multicanaux. \u00cates-vous \u00e9quip\u00e9 pour r\u00e9ussir dans le multicanaux?<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”section” module_id=”definition” _builder_version=”4.16″ background_color=”#f5f5f5″ parallax=”on” parallax_method=”off” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_testimonial quote_icon=”off” admin_label=”What is omnichannel” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Qu’est-ce que le multicanaux?<\/h2>\n

Le multicanaux est l’approche fluide de l’exp\u00e9rience consommateur via tous les canaux de shopping disponibles, notamment les appareils portables, les ordinateurs, les magasins physiques, la t\u00e9l\u00e9vision, les catalogues et ainsi de suite.<\/p><\/blockquote>\n

Consulter le glossaire complet du multicanaux<\/a><\/strong><\/h3>\n

[\/et_pb_testimonial][et_pb_divider show_divider=”off” disabled_on=”on|on|off” admin_label=”Divider” _builder_version=”4.16″ height=”28px” hide_on_mobile=”on” global_colors_info=”{}”] [\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

M\u00eame si vous n’\u00eates pas familier du terme multicanaux, il y a des chances qu’il ait un impact sur votre entreprise. Ce ph\u00e9nom\u00e8ne touche tous les coins du secteur du d\u00e9tail et ne montre pas de signes d\u2019essoufflement.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ background_color=”#ffffff” transparent_background=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”\/wp-content\/uploads\/2015\/01\/consumer.png” alt=”omnichannel retail consumer” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Image” module_class=”right” _builder_version=”4.16″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” animation=”left” sticky=”off” global_colors_info=”{}”] [\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”The digital consumer” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Le consommateur num\u00e9rique.<\/h2>\n

 <\/span>\u00a0Attend une disponibilit\u00e9 imm\u00e9diate.<\/h3>\n

 <\/span>\u00a0Attend une exp\u00e9dition imm\u00e9diate.<\/h3>\n

 <\/span>\u00a0Attend un prix comp\u00e9titif.<\/h3>\n

 <\/span>\u00a0Attend plus de vari\u00e9t\u00e9 de produits.<\/h3>\n

 <\/span>\u00a0Attend de pouvoir acheter en ligne et ramener en magasin.<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”A consistent consumer experience” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Une exp\u00e9rience consommateur coh\u00e9rente.<\/h2>\n

Vos clients ont chang\u00e9 de mani\u00e8re radicale au cours des derni\u00e8res ann\u00e9es. Les prix, les informations sur les produits et les options de la concurrence sont au bout de leurs doigts, m\u00eame s’ils se trouvent dans une all\u00e9e de l’un de vos magasins physiques. Cet acc\u00e8s a cr\u00e9\u00e9 une attente d’options illimit\u00e9es, disponibles aux prix que veulent les clients, quand et o\u00f9 ils le veulent.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”\/wp-content\/uploads\/2014\/10\/omnichannel_consumer.png” alt=”multi channel retail consumer experience” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Image” _builder_version=”4.16″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” use_border_color=”off” border_color=”#ffffff” border_style=”solid” animation=”left” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}”] [\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_testimonial quote_icon=”off” admin_label=”Massive impact on the bottom line” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

 <\/span><\/h2>\n

Un impact massif sur la ligne de base.<\/h2>\n

Soutenir une strat\u00e9gie multicanaux rapporte, 47 % des d\u00e9taillants rapportent que les acheteurs multicanaux sont plus profitables que ceux sur un seul canal.<\/a>
\n[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”section” module_id=”produitsomni” _builder_version=”4.16″ background_color=”#eeeeee” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Your omnichannel playbook” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Votre livre blanc du multicanaux<\/h2>\n

Comment pouvez-vous \u00e9quiper votre organisation pour tirer parti de l’\u00e8re prometteuse du commerce multicanaux? SPS Commerce vous aide \u00e0 b\u00e2tir une strat\u00e9gie commerciale multicanaux r\u00e9ussie avec cinq composantes cl\u00e9:<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Sour\u00e7age” url=”\/products\/sourcing\/” image=”\/wp-content\/uploads\/2015\/01\/sourcing1.png” icon_placement=”left” image_icon_width=”none” admin_label=”Sourcing” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid” image_max_width=”none” global_colors_info=”{}”]Trouver les bons partenaires multicanaux dot\u00e9s d’EDI dans la communaut\u00e9 leader de sour\u00e7age de produits du secteur.
\n[\/et_pb_blurb][et_pb_blurb title=”Ex\u00e9cution” url=”\/products\/fulfillment\/” image=”\/wp-content\/uploads\/2015\/01\/fulfillment1.png” icon_placement=”left” image_icon_width=”none” admin_label=”Fulfillment” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid” image_max_width=”none” global_colors_info=”{}”]Solidifiez vos relations existantes et int\u00e9grez facilement vos partenaires \u00e0 nos solutions d’ex\u00e9cution.
\n[\/et_pb_blurb][et_pb_blurb title=”Communaut\u00e9” url=”\/products\/community\/” image=”\/wp-content\/uploads\/2015\/01\/community1.png” icon_placement=”left” image_icon_width=”none” admin_label=”Community” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid” image_max_width=”none” global_colors_info=”{}”]Assurez une conformit\u00e9 rapide \u00e0 des strat\u00e9gies de d\u00e9veloppement ayant fait leurs preuves dans la communaut\u00e9.
\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Assortiment” url=”\/products\/assortment\/” image=”\/wp-content\/uploads\/2015\/01\/assortment1.png” icon_placement=”left” image_icon_width=”none” admin_label=”Assortment” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid” image_max_width=”none” global_colors_info=”{}”]R\u00e9pondez \u00e0 la demande croissante des consommateurs pour acc\u00e9der \u00e0 plus d’informations sur les produits sur l’ensemble des canaux d’achat.
\n[\/et_pb_blurb][et_pb_blurb title=”Analytique” url=”\/products\/analytics\/” image=”\/wp-content\/uploads\/2015\/01\/analytics3.png” icon_placement=”left” image_icon_width=”none” admin_label=”Analytics” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid” image_max_width=”none” global_colors_info=”{}”]Mettez \u00e0 jour les aper\u00e7us qu’il vous faut pour optimiser l’inventaire et les performances des partenaires commerciaux avec nos produits d’analyse pour d\u00e9taillants et fournisseurs.
\n[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”section” module_id=”parlezexpert” _builder_version=”4.16″ background_color=”#0079a5″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_cta title=”Des questions? Nos experts multicanaux peuvent vous aider.” button_url=”\/contact\/” button_text=”CONTACTEZ-NOUS” admin_label=”Call To Action” _builder_version=”4.18.0″ use_background_color=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid” button_letter_spacing_hover=”0″ global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”0″ button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]<\/p>\n

Si vous avez des questions sur la fa\u00e7on de mettre en place une strat\u00e9gie de vente au d\u00e9tail multicanaux pour votre entreprise, dites-le nous. Nos experts multicanaux sont l\u00e0, pr\u00eats \u00e0 vous aider.<\/p>\n

[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

D\u00e9couverte du Multicanaux. Le guide complet de la vente au d\u00e9tail multicanaux, centr\u00e9e sur le client. B\u00e2tissez une entreprise pour une nouvelle \u00e8re de la vente au d\u00e9tail. Vos consommateurs font du shopping via de multiples canaux de vente 24 heures sur 24, 7 jours sur 7 et 365 jours par an, et le rythme […]<\/p>\n","protected":false},"author":23,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"

Build business for a new era of retail.<\/span><\/h3>\r\n

With your consumers shopping via multiple sales channels 24\/7\/365, the increasingly rapid pace of the supply chain has impacted every area of your business.\u00a0Our retail-focused solutions put you back in control,\u00a0with the trading partner connections and business intelligence you need to win in\u00a0the omnichannel era.\u00a0<\/p>\r\n

SPS Commerce gives trading partners the tools to thrive in a consumer-driven omnichannel world.<\/p>\r\n