{"id":737371,"date":"2023-02-09T08:57:37","date_gmt":"2023-02-09T14:57:37","guid":{"rendered":"https:\/\/www.spscommerce.com\/resources\/bubs-australia\/"},"modified":"2025-09-12T11:19:18","modified_gmt":"2025-09-12T16:19:18","slug":"bubs-australia","status":"publish","type":"project","link":"https:\/\/www.spscommerce.com\/eur\/resources\/bubs-australia\/","title":{"rendered":"Bubs Australia"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; next_background_color=&#8221;RGBA(0,0,0,0)&#8221; admin_label=&#8221;Monarch Hero&#8221; module_class=&#8221;monarch-hero monarch-hero-darken&#8221; _builder_version=&#8221;4.18.0&#8243; background_color=&#8221;rgba(0,0,0,0.54)&#8221; background_image=&#8221;https:\/\/www.spscommerce.com\/wp-content\/uploads\/2020\/11\/chuttersnap-BNBA1h-NgdY-unsplash-1.jpg&#8221; background_blend=&#8221;overlay&#8221; custom_padding_tablet=&#8221;80px|0px|50px|0px&#8221; custom_padding_phone=&#8221;&#8221; bottom_divider_style=&#8221;arrow2&#8243; bottom_divider_height=&#8221;50px&#8221; bottom_divider_arrangement=&#8221;above_content&#8221; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; padding_mobile=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; disabled_on=&#8221;off|off|&#8221; _builder_version=&#8221;4.16&#8243; background_enable_image=&#8221;off&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; animation_direction=&#8221;bottom&#8221; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;4.19.5&#8243; background_layout=&#8221;dark&#8221; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Bubs Australia Teams with SPS Commerce to Accelerate Retail Onboarding During U.S. Infant Formula Crisis<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;4.27.4&#8243; background_layout=&#8221;dark&#8221; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Bubs Australia has been a trusted brand of infant nutrition and well-being products in Australia for more than 17 years. When the infant formula shortage unfolded in the U.S, the SPS Commerce team of expert resources and pre-configured retail connections enabled Bubs Australia to quickly onboard over 50 new retailers, ship over 1.25 million cans of formula and automate order processing during a critical time of shortage.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;\/products\/fulfillment\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Explore SPS Fulfillment&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Call to action&#8221; module_class=&#8221;multi-button&#8221; _builder_version=&#8221;4.27.4&#8243; background_layout=&#8221;dark&#8221; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_text_size__hover=&#8221;null&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover=&#8221;null&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover=&#8221;null&#8221; 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use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Committed to clean, organic nutrition<\/h2>\n<p>Bubs Australia has safely provided infant and toddler formula to children in Australia and around the world for more than 17 years offering clean, organic nutrition without chemicals or toxins.<\/p>\n<p>In 2021, the company introduced its U.S. label, Bubs Australia, to a handful of retailers, including Walmart, Amazon and Thrive Market. By spring 2022, the team saw an opportunity to help as the U.S. formula crisis unfolded.<\/p>\n<p>During the formula shortage, families went to dozens of stores without finding any formula on the shelves due to supply chain delays and multiple product recalls. Out of desperation, parents were making their own formula or paying steep prices online for fraudulent products.<\/p>\n<h2>Responding to the infant formula crisis<\/h2>\n<p>The company\u2019s leadership team knew they had the products and capabilities to help alleviate the shortage. Bubs Australia was the first brand to submit an application to the FDA as part of Operation Fly Formula, an initiative to import infant formula that meets U.S. health and safety standards.<\/p>\n<p>After receiving FDA approval, the company committed to importing 1.25 million tins of formula to U.S. retailers. Not surprisingly, demand from U.S. retailers surged. Satisfying the burst in demand proved to be a logistical challenge for the company\u2019s small team.<\/p>\n<p>According to Kelly Phalen, Product Manager at Bubs Australia, <em>\u201cWe only had three people to process an influx of orders from 50 retailers throughout the U.S. Plus, we needed to meet the complex requirements of each retailer, all at once, without adding resources to our team. We partnered with SPS Commerce because we knew they had the retail expertise and technology to help us meet our goals.\u201d<\/em><\/p>\n<h2>Retail order management solutions provide relief<\/h2>\n<p>Bubs Australia committed to doing everything in its power to get more formula on U.S. shelves as soon as possible. The SPS Australia team understood the urgency of the situation and quickly created new retail connections to allow Bubs Australia to process orders without delay. In some cases, the team created new retail connections while the formula was in flight to U.S. retailers.<\/p>\n<p><em>\u201cWe needed to process hundreds of orders every single day, so managing orders manually was not an option. We relied on the SPS team to help us quickly onboard 50 new retail customers and automate order processing by integrating our ERP system with the SPS network,\u201d<\/em> Phelan added.<\/p>\n<p>Bubs Australia took advantage of SPS\u2019s pre-built connections with leading retailers, allowing them to receive electronic orders and comply with all retail EDI requirements immediately. Integration between SPS Fulfillment and the company\u2019s Unleashed ERP system automated order processing while minimizing data entry and errors.<\/p>\n<p>During the crisis, the SPS team talked every morning with Bubs Australia to keep the project on track. The team\u2019s thoughtful approach helped solve an immediate problem while setting Bubs Australia up for future success by receiving orders directly into their ERP system.<\/p>\n<p><em>\u201cWith SPS, there are no hold-ups or red tape, so we can quickly get our products from the warehouse to the shelf. The SPS team is professional, fun, effective and a pleasure to work with. Without their help, we would not have been able to get our formula to stores as fast as we did,\u201d<\/em> Phelan concluded.<\/p>\n<p><a href=\"https:\/\/www.spscommerce.com\/au\/suppliers\/\">Explore how SPS Commerce can help you<\/a> expand your retail connections with our leading technology and full-service team of experts.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;The Interviewee:&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe08a;||divi||400&#8243; icon_color=&#8221;#00aae5&#8243; image_icon_background_color=&#8221;#ffffff&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;30px&#8221; content_max_width=&#8221;95%&#8221; admin_label=&#8221;Person Info&#8221; _builder_version=&#8221;4.19.5&#8243; image_icon_custom_padding=&#8221;8px|8px|8px|8px|false|false&#8221; animation=&#8221;off&#8221; z_index_tablet=&#8221;500&#8243; body_link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; border_radii_image=&#8221;on|100%|100%|100%|100%&#8221; border_width_all_image=&#8221;2px&#8221; border_color_all_image=&#8221;#00aae5&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; box_shadow_horizontal_image_tablet=&#8221;0px&#8221; box_shadow_vertical_image_tablet=&#8221;0px&#8221; box_shadow_blur_image_tablet=&#8221;40px&#8221; box_shadow_spread_image_tablet=&#8221;0px&#8221; icon_font_size=&#8221;30px&#8221; use_circle=&#8221;on&#8221; use_circle_border=&#8221;on&#8221; circle_border_color=&#8221;#00aae5&#8243; global_colors_info=&#8221;{}&#8221; image_icon_background_color__sticky_enabled=&#8221;#ffffff&#8221; image_icon_background_color__sticky=&#8221;#ffffff&#8221;]<\/p>\n<p>Kelly Phelan, Product Manager, Bubs Australia Ltd<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;The Challenge:&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe011;||divi||400&#8243; icon_color=&#8221;#00aae5&#8243; image_icon_background_color=&#8221;#ffffff&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;30px&#8221; content_max_width=&#8221;95%&#8221; admin_label=&#8221;Challenge&#8221; 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border_color_all_image=&#8221;#00aae5&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; box_shadow_horizontal_image_tablet=&#8221;0px&#8221; box_shadow_vertical_image_tablet=&#8221;0px&#8221; box_shadow_blur_image_tablet=&#8221;40px&#8221; box_shadow_spread_image_tablet=&#8221;0px&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; icon_font_size=&#8221;30px&#8221; use_circle=&#8221;on&#8221; use_circle_border=&#8221;on&#8221; circle_border_color=&#8221;#00aae5&#8243; global_colors_info=&#8221;{}&#8221; image_icon_background_color__sticky_enabled=&#8221;#ffffff&#8221; image_icon_background_color__sticky=&#8221;#ffffff&#8221;]<\/p>\n<p>Quickly expand customer base to deliver products to U.S. retailers and alleviate infant formula shortage<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;The Solution:&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x4e;||divi||400&#8243; icon_color=&#8221;#00aae5&#8243; image_icon_background_color=&#8221;#ffffff&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;30px&#8221; content_max_width=&#8221;95%&#8221; admin_label=&#8221;Solution&#8221; _builder_version=&#8221;4.27.4&#8243; image_icon_custom_padding=&#8221;8px|8px|8px|8px|false|false&#8221; animation=&#8221;off&#8221; z_index_tablet=&#8221;500&#8243; body_link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; border_radii_image=&#8221;on|100%|100%|100%|100%&#8221; border_width_all_image=&#8221;2px&#8221; border_color_all_image=&#8221;#00aae5&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; box_shadow_horizontal_image_tablet=&#8221;0px&#8221; box_shadow_vertical_image_tablet=&#8221;0px&#8221; box_shadow_blur_image_tablet=&#8221;40px&#8221; box_shadow_spread_image_tablet=&#8221;0px&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; icon_font_size=&#8221;30px&#8221; use_circle=&#8221;on&#8221; use_circle_border=&#8221;on&#8221; circle_border_color=&#8221;#00aae5&#8243; global_colors_info=&#8221;{}&#8221; image_icon_background_color__sticky_enabled=&#8221;#ffffff&#8221; 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body_ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; border_radii_image=&#8221;on|100%|100%|100%|100%&#8221; border_width_all_image=&#8221;2px&#8221; border_color_all_image=&#8221;#00aae5&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; box_shadow_horizontal_image_tablet=&#8221;0px&#8221; box_shadow_vertical_image_tablet=&#8221;0px&#8221; box_shadow_blur_image_tablet=&#8221;40px&#8221; box_shadow_spread_image_tablet=&#8221;0px&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; icon_font_size=&#8221;30px&#8221; use_circle=&#8221;on&#8221; use_circle_border=&#8221;on&#8221; circle_border_color=&#8221;#00aae5&#8243; global_colors_info=&#8221;{}&#8221; image_icon_background_color__sticky_enabled=&#8221;#ffffff&#8221; image_icon_background_color__sticky=&#8221;#ffffff&#8221;]<\/p>\n<p>Onboarded over 50 new retailers and shipped over 1.25 million cans of formula during a time of shortage<\/p>\n<p>[\/et_pb_blurb][et_pb_cta button_url=&#8221;\/products\/fulfillment\/edi\/&#8221; button_text=&#8221;Learn More about Full-Service EDI&#8221; disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Call To Action&#8221; module_class=&#8221;multi-button&#8221; _builder_version=&#8221;4.16&#8243; use_background_color=&#8221;off&#8221; custom_padding=&#8221;0px||0px|&#8221; z_index_tablet=&#8221;500&#8243; disabled=&#8221;on&#8221; 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custom_margin=&#8221;0px|||&#8221; custom_padding=&#8221;0px|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;5%&#8221; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>\u201cWe only had three people to process an influx of orders from 50 retailers throughout the U.S. Plus, we needed to meet the complex requirements of each retailer, all at once, without adding resources to our team. We partnered with SPS Commerce because we knew they had the retail expertise and technology to help us meet our goals.\u201d<\/h3>\n<h4>&#8211; Kelly Phelan, Product Manager<\/h4>\n<p>[\/et_pb_text][et_pb_cta button_url=&#8221;https:\/\/bit.ly\/2SHqDiw&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Download Video Transcript&#8221; disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Call To Action&#8221; _builder_version=&#8221;4.16&#8243; use_background_color=&#8221;off&#8221; custom_padding=&#8221;0px||0px|&#8221; z_index_tablet=&#8221;500&#8243; disabled=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; disabled_on=&#8221;on|on|on&#8221; module_class=&#8221;monarch-lead-gen&#8221; _builder_version=&#8221;4.16&#8243; inner_width_tablet=&#8221;50px&#8221; inner_max_width_tablet=&#8221;50px&#8221; 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