{"id":737341,"date":"2015-01-23T14:52:13","date_gmt":"2015-01-23T20:52:13","guid":{"rendered":"https:\/\/www.spscommerce.com\/resources\/deva-concepts\/"},"modified":"2025-09-12T11:23:05","modified_gmt":"2025-09-12T16:23:05","slug":"deva-concepts","status":"publish","type":"project","link":"https:\/\/www.spscommerce.com\/eur\/resources\/deva-concepts\/","title":{"rendered":"Deva Concepts"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Monarch Hero&#8221; module_class=&#8221;monarch-hero monarch-hero-darken&#8221; _builder_version=&#8221;4.20.2&#8243; background_color=&#8221;#000000&#8243; background_image=&#8221;https:\/\/www.spscommerce.com\/wp-content\/uploads\/2019\/02\/Deva-Concepts-SPS-Commerce-EDI-Case-Study-001.jpg&#8221; custom_padding_tablet=&#8221;80px|0px|50px|0px&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; padding_mobile=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; disabled_on=&#8221;off|off|&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;5%&#8221; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;4.27.4&#8243; background_layout=&#8221;dark&#8221; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Deva Concepts EDI Solution with SPS Fulfillment Opens New Retail Channels<\/h1>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Description&#8221; _builder_version=&#8221;4.27.4&#8243; background_layout=&#8221;dark&#8221; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>SPS Analytics also helps the company stay ahead of customer sales trends.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.youtube.com\/embed\/DxZiYO5efbM&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Watch Testimonial&#8221; disabled_on=&#8221;off|on|on&#8221; admin_label=&#8221;Call to action&#8221; _builder_version=&#8221;4.27.4&#8243; background_layout=&#8221;dark&#8221; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_text_size__hover=&#8221;null&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover=&#8221;null&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover=&#8221;null&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_text_color__hover=&#8221;null&#8221; 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button_two_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover=&#8221;null&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover=&#8221;null&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover=&#8221;null&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover=&#8221;null&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_bg_color__hover=&#8221;null&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover=&#8221;null&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover=&#8221;null&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_code disabled_on=&#8221;on|off|off&#8221; admin_label=&#8221;Video Code&#8221; _builder_version=&#8221;4.20.2&#8243; link_option_url=&#8221;https:\/\/www.youtube.com\/watch?v=UQ4JYnNznjY&#038;feature=youtu.be&#8221; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221;]<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/DxZiYO5efbM?enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#ffffff&#8221; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;&#8221; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; padding_mobile=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width_phone=&#8221;50px&#8221; max_width=&#8221;1240px&#8221; max_width_tablet=&#8221;1080px&#8221; max_width_phone=&#8221;1280px&#8221; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Summary Text&#8221; module_class=&#8221;nomargin-top&#8221; _builder_version=&#8221;4.27.4&#8243; z_index_tablet=&#8221;500&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Deva Concepts\u202fattributes much of its sales and distribution growth to SPS Commerce after starting with Fulfillment for order processing and invoicing and later adding Analytics. As the company prepares to expand globally beyond North America, it looks forward to leveraging the next-generation of the analytics technology to stay on top of global sales trends.<\/p>\n<h2>Deva Concepts EDI Capabilities Positions Brand for Scalability<\/h2>\n<p>Deva Concepts develops, manufactures and sells hair care products under its DevaCurl and DevaCare product lines with a niche in curly hair. DevaCurl and DevaCare products are now found at many salons in the United States and Canada in addition to beauty-supply retailers, including many online beauty retailers.<\/p>\n<p>The need to meet the order-processing requirements of professional beauty retailers led the company to SPS Commerce, among a few retail technology solution providers Deva Concepts considered. SPS has enabled the hair care manufacturer to go beyond professional beauty distributors and expand into general retail to be on those coveted shelves.<\/p>\n<h2>Confidence in the Future with Better Information and Insights<\/h2>\n<p>The sales team at Deva Concepts uses the Analytics solution from SPS with some of its high-volume retail customers. As the company prepares to expand globally beyond North America, it looks forward to leveraging the next-generation of the analytics technology to stay on top of global sales trends.<\/p>\n<p>The company sees even greater value in being collaborative with their retailers and working with them on the sell-through information to home in on what the consumers want for better forecasting. That way Deva Concepts can get in front of trends and anticipate what the consumers will want next.<\/p>\n<p>[\/et_pb_text][et_pb_testimonial author=&#8221;Connor Wray, Co-founder and CFO, Johnny Pops&#8221; quote_icon=&#8221;off&#8221; disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Podcast Quote&#8221; module_class=&#8221;podcast-quote nomargin-top&#8221; _builder_version=&#8221;4.16&#8243; use_background_color=&#8221;off&#8221; text_orientation=&#8221;center&#8221; z_index_tablet=&#8221;500&#8243; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;]\u201cWe&#8217;ve undertaken, over the past several years, an integration of the SPS product into our ERP system, NetSuite, which above and beyond adding trading partners has added just a level of complexity and sophistication, and ultimately efficiency to our business processes.\u201d [\/et_pb_testimonial][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;The Interviewee:&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe08a;||divi||400&#8243; icon_color=&#8221;#00aae5&#8243; image_icon_background_color=&#8221;#ffffff&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;30px&#8221; content_max_width=&#8221;95%&#8221; admin_label=&#8221;Person Info&#8221; _builder_version=&#8221;4.27.4&#8243; image_icon_custom_padding=&#8221;8px|8px|8px|8px|false|false&#8221; animation=&#8221;off&#8221; z_index_tablet=&#8221;500&#8243; border_radii_image=&#8221;on|100%|100%|100%|100%&#8221; border_width_all_image=&#8221;2px&#8221; border_color_all_image=&#8221;#00aae5&#8243; icon_font_size=&#8221;30px&#8221; use_circle=&#8221;on&#8221; use_circle_border=&#8221;on&#8221; circle_border_color=&#8221;#00aae5&#8243; global_colors_info=&#8221;{}&#8221; image_icon_background_color__sticky_enabled=&#8221;#ffffff&#8221; image_icon_background_color__sticky=&#8221;#ffffff&#8221;]<\/p>\n<p>Rebecca Lahr, Director of Operations<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;The Challenge:&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe011;||divi||400&#8243; icon_color=&#8221;#00aae5&#8243; image_icon_background_color=&#8221;#ffffff&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;30px&#8221; content_max_width=&#8221;95%&#8221; admin_label=&#8221;Challenge&#8221; _builder_version=&#8221;4.27.4&#8243; image_icon_custom_padding=&#8221;8px|8px|8px|8px|false|false&#8221; animation=&#8221;off&#8221; z_index_tablet=&#8221;500&#8243; border_radii_image=&#8221;on|100%|100%|100%|100%&#8221; border_width_all_image=&#8221;2px&#8221; border_color_all_image=&#8221;#00aae5&#8243; icon_font_size=&#8221;30px&#8221; use_circle=&#8221;on&#8221; use_circle_border=&#8221;on&#8221; circle_border_color=&#8221;#00aae5&#8243; global_colors_info=&#8221;{}&#8221; image_icon_background_color__sticky_enabled=&#8221;#ffffff&#8221; image_icon_background_color__sticky=&#8221;#ffffff&#8221;]<\/p>\n<p>Growing brand needed to meet the order processing requirements of high-volume beauty retailers.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;The Solution:&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x4e;||divi||400&#8243; icon_color=&#8221;#00aae5&#8243; image_icon_background_color=&#8221;#ffffff&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;30px&#8221; content_max_width=&#8221;95%&#8221; admin_label=&#8221;Solution&#8221; _builder_version=&#8221;4.27.4&#8243; image_icon_custom_padding=&#8221;8px|8px|8px|8px|false|false&#8221; animation=&#8221;off&#8221; z_index_tablet=&#8221;500&#8243; border_radii_image=&#8221;on|100%|100%|100%|100%&#8221; border_width_all_image=&#8221;2px&#8221; border_color_all_image=&#8221;#00aae5&#8243; icon_font_size=&#8221;30px&#8221; use_circle=&#8221;on&#8221; use_circle_border=&#8221;on&#8221; circle_border_color=&#8221;#00aae5&#8243; global_colors_info=&#8221;{}&#8221; image_icon_background_color__sticky_enabled=&#8221;#ffffff&#8221; image_icon_background_color__sticky=&#8221;#ffffff&#8221;]<\/p>\n<p>EDI and analytics technology that exceeds requirements and fits a small business budget.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;The Results:&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x69;||divi||400&#8243; icon_color=&#8221;#00aae5&#8243; image_icon_background_color=&#8221;#ffffff&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;30px&#8221; content_max_width=&#8221;95%&#8221; admin_label=&#8221;Results&#8221; _builder_version=&#8221;4.27.4&#8243; image_icon_custom_padding=&#8221;8px|8px|8px|8px|false|false&#8221; animation=&#8221;off&#8221; z_index_tablet=&#8221;500&#8243; border_radii_image=&#8221;on|100%|100%|100%|100%&#8221; border_width_all_image=&#8221;2px&#8221; border_color_all_image=&#8221;#00aae5&#8243; icon_font_size=&#8221;30px&#8221; use_circle=&#8221;on&#8221; use_circle_border=&#8221;on&#8221; circle_border_color=&#8221;#00aae5&#8243; global_colors_info=&#8221;{}&#8221; image_icon_background_color__sticky_enabled=&#8221;#ffffff&#8221; image_icon_background_color__sticky=&#8221;#ffffff&#8221;]<\/p>\n<p>Faster order processing, improved efficiency and capability to expand business globally.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; module_class=&#8221;monarch-hero monarch-hero-darken monarch-section monarch-pull-quote&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#000000&#8243; background_image=&#8221;https:\/\/www.spscommerce.com\/wp-content\/uploads\/2019\/02\/Deva-Concepts-SPS-Commerce-EDI-Case-Study-001.jpg&#8221; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px|||&#8221; custom_padding=&#8221;0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Pull Quote&#8221; _builder_version=&#8221;4.16&#8243; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;0px|||&#8221; custom_padding=&#8221;0px|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;5%&#8221; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>\u201cSPS really has allowed us to be a brand that retailers can take in. It has allowed us to really go beyond the professional beauty distribution side to expand into the retail side and be on those coveted shelves\u201d<\/h3>\n<h4>&#8211; Rebecca Lahr<\/h4>\n<p>[\/et_pb_text][et_pb_cta button_url=&#8221;http:\/\/go.spscommerce.com\/l\/28312\/2015-08-26\/4c6jd9\/28312\/144680\/DevaConcepts_case_study_2015_v3.pdf&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Download Case Study&#8221; admin_label=&#8221;Call To Action&#8221; _builder_version=&#8221;4.27.4&#8243; use_background_color=&#8221;off&#8221; custom_padding=&#8221;0px||0px|&#8221; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; disabled_on=&#8221;on|on|on&#8221; module_class=&#8221;monarch-lead-gen&#8221; _builder_version=&#8221;4.16&#8243; inner_width_tablet=&#8221;50px&#8221; inner_max_width_tablet=&#8221;50px&#8221; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;&#8221; z_index_tablet=&#8221;500&#8243; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; padding_mobile=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Pardot Form&#8221; module_id=&#8221;demo-form&#8221; module_class=&#8221;nomargin-top monarch-card-wrapper&#8221; _builder_version=&#8221;4.16&#8243; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;5%&#8221; link_option_url=&#8221;https:\/\/go.spscommerce.com\/l\/28312\/2019-11-11\/9pgpq8&#8243; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"contact-wrap\">\n<h2>Ready to take your business to the next level?<\/h2>\n<p>Talk to one of our EDI specialists to learn how we can automate your order management so you can focus on growing your business.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/go.spscommerce.com\/l\/28312\/2019-11-11\/9pgpq8\" width=\"100%\" height=\"500\" frameborder=\"0\"><\/iframe><\/p>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text List&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;||0px|&#8221; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Schedule a 10-minute chat with us, no strings attached, to learn more about how we can help your business. We are here as a resource to help you learn more about EDI and how full-service EDI can be a game changer for your supply chain.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.spscommerce.com\/wp-content\/uploads\/2017\/11\/left-arrow.png&#8221; disabled_on=&#8221;on|on|&#8221; _builder_version=&#8221;4.16&#8243; max_width=&#8221;100px&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;10%&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; animation=&#8221;right&#8221; sticky=&#8221;off&#8221; always_center_on_mobile=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;footer text&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; 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