{"id":789770,"date":"2026-09-18T13:03:45","date_gmt":"2026-09-18T18:03:45","guid":{"rendered":"https:\/\/www.spscommerce.com\/?post_type=project&p=789770"},"modified":"2026-09-22T11:13:00","modified_gmt":"2026-09-22T16:13:00","slug":"big-max-golf-gewinnt-an-sichtbarkeit-dank-decision-intelligence","status":"publish","type":"project","link":"https:\/\/www.spscommerce.com\/de\/resources\/big-max-golf-gewinnt-an-sichtbarkeit-dank-decision-intelligence\/","title":{"rendered":"BIG MAX Golf Gains Visibility with Decision Intelligence"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”Monarch Hero” module_class=”monarch-section” _builder_version=”4.26.1″ background_enable_color=”off” background_enable_image=”off” background_blend=”overlay” custom_padding=”||50px||false|false” custom_padding_tablet=”60px|0px|50px|0px|false|false” custom_padding_phone=”40px||||false|false” bottom_divider_height=”50px” bottom_divider_arrangement=”above_content” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” padding_mobile=”off” make_equal=”on” column_padding_mobile=”on” disabled_on=”off|off|” _builder_version=”4.27.4″ background_enable_image=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_direction=”bottom” z_index_tablet=”500″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.spscommerce.com\/wp-content\/uploads\/2026\/09\/bigmax-golf-logo.webp” alt=”BIG MAX Golf logo, white %22MAX%22 wordmark on black background with %22BIG%22 in a red vertical tab” title_text=”Reading the Green: How BIG MAX Golf Uses Decision Intelligence to Manage U.S. Growth” url_new_window=”on” src_last_edited=”off|desktop” align_tablet=”center” align_phone=”center” align_last_edited=”on|phone” disabled_on=”off|off|off” _builder_version=”4.27.4″ width_tablet=”300px” width_phone=”250px” width_last_edited=”on|phone” max_width=”250px” module_alignment=”left” max_height=”175px” custom_margin=”||15px||false|false” custom_margin_tablet=”0px||15px||false|false” custom_margin_phone=”|30px|15px|30px|false|false” custom_margin_last_edited=”on|tablet” custom_padding=”0px||||false|false” custom_padding_tablet=”80px||||false|false” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”on|desktop” z_index_tablet=”500″ module_alignment_tablet=”left” module_alignment_phone=”center” module_alignment_last_edited=”on|desktop” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” animation=”off” sticky=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” always_center_on_mobile=”on” global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ header_text_color=”#1f282c” z_index_tablet=”500″ custom_css_free_form=”selector p {|| margin-bottom: 20px !important;|| padding-bottom: 0 !important;||}” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”]<\/p>\n

\u201eThe Green\u201c lesen<\/h1>\n

BIG MAX Golf, 1994 in Wien gegr\u00fcndet, hat sich von einer \u00f6sterreichischen Golfmarke zu einem weltweiten Anbieter von Golfcarts, Golftaschen und Zubeh\u00f6r entwickelt, dessen Produkte mittlerweile in mehr als 50 L\u00e4ndern verkauft werden. Nachdem sich das Unternehmen in ganz Europa und auf anderen internationalen M\u00e4rkten eine starke Position erarbeitet hatte, richtete es sein Augenmerk auf den Ausbau seiner Pr\u00e4senz in den Vereinigten Staaten.<\/p>\n

Um auf dem wettbewerbsintensiven amerikanischen Golfmarkt Fu\u00df zu fassen, war mehr n\u00f6tig als nur die Gewinnung neuer Verkaufsstellen. BIG MAX Golf ben\u00f6tigte einen konsistenten \u00dcberblick dar\u00fcber, was verkauft wurde, wohin die Ware ging und welche Chancen die Aufmerksamkeit des Teams verdienten.<\/p>\n

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Vor der Einf\u00fchrung von SPS Analytics erfasste BIG MAX Leistungsdaten auf Filialebene durch Gespr\u00e4che mit Kundenbetreuern, Telefonate und Filialbesuche \u2013 ein manueller und weniger aktueller Prozess, der es schwierig machte, zu bestimmen, worauf man den Fokus legen sollte.<\/p>\n

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SPS Analytics bietet Herrn Wright w\u00f6chentliche Einblicke in Umsatz, Lagerbestand und Absatz pro Kunde, Filiale und Produkt.<\/p>\n

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BIG MAX Golf expandiert in neue Filialen und zu neuen Kunden und hat seinen Umsatz in den USA im Jahr 2026 bisher verdoppelt; SPS Analytics half Herrn Wright dabei, dieses Wachstum dank w\u00f6chentlicher Einblicke in die Leistung erfolgreich zu steuern.<\/p>\n

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Die Herausforderung<\/h2>\n

Vor der Einf\u00fchrung von SPS Analytics sammelte BIG MAX Golf Leistungsdaten auf Filialebene, indem man direkt mit Kunden sprach, Filialen anrief und Standorte besuchte. Die Informationen waren zwar verf\u00fcgbar, aber nicht besonders aktuell und erforderten deutlich mehr manuellen Aufwand.<\/p>\n

Diese mangelnde Transparenz war von gro\u00dfer Bedeutung, da BIG MAX gerade dabei war, seine Pr\u00e4senz in den USA von Grund auf aufzubauen. Bei einer begrenzten Anzahl von Verkaufsstellen war jede Platzierung von Bedeutung. Herr Wright musste wissen, welche Produkte gut abschnitten, welche nicht und worauf er sich anschlie\u00dfend konzentrieren sollte, damit er die Aufmerksamkeit des Teams lenken und gut vorbereitet an Besprechungen mit Eink\u00e4ufern teilnehmen konnte, um die Leistung und die Expansion zu besprechen.<\/p>\n

Die L\u00f6sung<\/h2>\n

BIG MAX Golf hat SPS Analytics implementiert, um w\u00f6chentliche Einblicke in Umsatz, Lagerbestand und Absatz pro Kunde, Filiale und Produkt zu erhalten. Herr Wright, der bereits in fr\u00fcheren Positionen in der Branche Leistungsanalysen genutzt hatte, machte die Einblicke in die Leistung schon fr\u00fch zu einer Priorit\u00e4t, nachdem er seine T\u00e4tigkeit als CEO aufgenommen hatte.<\/p>\n

SPS Analytics ist zum Dashboard Nummer eins geworden, das Herr Wright jeden Montagmorgen aufruft. Diese regelm\u00e4\u00dfigen Einblicke helfen ihm, die Produktleistung genau zu verfolgen, festzustellen, wo Handlungsbedarf besteht, und sich mit mehr Selbstvertrauen auf Gespr\u00e4che mit Einzelh\u00e4ndlern vorzubereiten.<\/p>\n

“Ich m\u00f6chte ein Lagerproblem nicht erst w\u00e4hrend eines Treffens mit Eink\u00e4ufern entdecken. Ich m\u00f6chte in das Treffen gehen und bereits wissen, was angegangen werden muss.”
\u2013 Doug Wright, CEO, BIG MAX Golf U.S.<\/p>\n

Die Ergebnisse<\/h2>\n

BIG MAX Golf expandierte in neue Gesch\u00e4fte und zu neuen Kunden und verdoppelte seinen Umsatz in den USA im Jahr 2026 bisher. W\u00e4hrend das Unternehmen an Fahrt gewann, half SPS Analytics Herrn Wright dabei, dieses Wachstum zu steuern, indem es w\u00f6chentliche Einblicke in Umsatz, Lagerbestand und Absatz lieferte.<\/p>\n

Jede Woche \u00f6ffnet Herr Wright als Erstes SPS Analytics, um Umsatz, Lagerbestand und Absatz auf Kunden-, Filial- und Produktebene zu \u00fcberpr\u00fcfen. Dank dieses w\u00f6chentlichen Rhythmus kann er seine Aufmerksamkeit auf die Filialen richten, die Unterst\u00fctzung ben\u00f6tigen, und erkennen, welche bereits gut abschneiden, anstatt darauf zu warten, dass ein Einzelh\u00e4ndler ein Problem anspricht. Die Daten reichen mittlerweile auch \u00fcber Wrights Schreibtisch hinaus. Sein Logistikleiter nutzt sie t\u00e4glich, und Maxi, nach dem das Unternehmen benannt ist, sichtet sie von der Zentrale in \u00d6sterreich aus.<\/p>\n

Diese Erkenntnisse bestimmen, wie BIG MAX Golf seine n\u00e4chsten Schritte plant. Mit Terminen bei PGA TOUR Superstore und Worldwide Golf auf dem Terminkalender kann Wright bereits bei seiner Ankunft die Umsatzzahlen der bestehenden Gesch\u00e4fte \u00fcberblicken \u2013 die Grundlage f\u00fcr das Gespr\u00e4ch \u00fcber die Gewinnung weiterer Gesch\u00e4fte. Da sich BIG MAX Golf nun auf Einzelh\u00e4ndler wie Dick\u2019s Sporting Goods und Golf Galaxy konzentriert, wird dieselbe w\u00f6chentliche Disziplin die Marke voraussichtlich durch die n\u00e4chste Phase ihres Wachstums in den USA f\u00fchren.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Pull Quote” module_class=”monarch-flow” _builder_version=”4.21.0″ background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_stops=”#00aae5 0%|#0091c1 100%” width=”100%” max_width=”100%” custom_padding=”0px||30px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”Blue Quote” _builder_version=”4.21.0″ _module_preset=”default” background_enable_color=”off” background_image=”https:\/\/www.spscommerce.com\/wp-content\/uploads\/2021\/07\/testimonial-quote-bg-001.png” background_size=”initial” background_position=”top_left” custom_margin=”||||false|false” custom_padding=”60px|25px|40px|25px|false|false” border_radii=”on|5px|5px|5px|5px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Quote” module_class=”nomargin-bottom nomargin-top nopadding-bottom” _builder_version=”4.27.4″ header_2_font=”Montserrat|700|||||||” header_2_font_size=”40px” header_2_line_height=”1.4em” background_layout=”dark” max_width=”960px” module_alignment=”center” custom_margin=”0px||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”0px||||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

In vielen Bereichen t\u00e4tigen wir keine gro\u00dfen Ausgaben; die Tatsache, dass ich Analysen f\u00fcr wichtig genug halte, um darin zu investieren, ist daher eine vielsagende Botschaft f\u00fcr jedes wachsende Unternehmen.\u201c<\/p>\n

\u2013 Doug Wright, CEO, BIG MAX Golf U.S.<\/p>\n

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\u201eThe Green\u201c lesen BIG MAX Golf, 1994 in Wien gegr\u00fcndet, hat sich von einer \u00f6sterreichischen Golfmarke zu einem weltweiten Anbieter von Golfcarts, Golftaschen und Zubeh\u00f6r entwickelt, dessen Produkte mittlerweile in mehr als 50 L\u00e4ndern verkauft werden. Nachdem sich das Unternehmen in ganz Europa und auf anderen internationalen M\u00e4rkten eine starke Position erarbeitet hatte, richtete es […]<\/p>\n","protected":false},"author":231,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" custom_padding_last_edited=\"on|desktop\" admin_label=\"Monarch Hero\" module_class=\"monarch-section\" _builder_version=\"4.26.1\" background_enable_color=\"off\" background_enable_image=\"off\" background_blend=\"overlay\" custom_padding=\"||50px||false|false\" custom_padding_tablet=\"60px|0px|50px|0px|false|false\" custom_padding_phone=\"40px||||false|false\" bottom_divider_height=\"50px\" bottom_divider_arrangement=\"above_content\" z_index_tablet=\"500\" box_shadow_horizontal_tablet=\"0px\" box_shadow_vertical_tablet=\"0px\" box_shadow_blur_tablet=\"40px\" box_shadow_spread_tablet=\"0px\" locked=\"off\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][et_pb_row column_structure=\"1_2,1_2\" use_custom_gutter=\"on\" padding_mobile=\"off\" make_equal=\"on\" column_padding_mobile=\"on\" disabled_on=\"off|off|\" _builder_version=\"4.27.4\" background_enable_image=\"off\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" animation_direction=\"bottom\" z_index_tablet=\"500\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][et_pb_column type=\"1_2\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\" theme_builder_area=\"post_content\"][et_pb_image src=\"https:\/\/www.spscommerce.com\/wp-content\/uploads\/2026\/09\/bigmax-golf-logo.webp\" alt=\"BIG MAX Golf logo, white %22MAX%22 wordmark on black background with %22BIG%22 in a red vertical tab\" title_text=\"Reading the Green: How BIG MAX Golf Uses Decision Intelligence to Manage U.S. Growth\" url_new_window=\"on\" src_last_edited=\"off|desktop\" align_tablet=\"center\" align_phone=\"center\" align_last_edited=\"on|phone\" disabled_on=\"off|off|off\" _builder_version=\"4.27.4\" width_tablet=\"300px\" width_phone=\"250px\" width_last_edited=\"on|phone\" max_width=\"250px\" module_alignment=\"left\" max_height=\"175px\" custom_margin=\"||15px||false|false\" custom_margin_tablet=\"0px||15px||false|false\" custom_margin_phone=\"|30px|15px|30px|false|false\" custom_margin_last_edited=\"on|tablet\" custom_padding=\"0px||||false|false\" custom_padding_tablet=\"80px||||false|false\" custom_padding_phone=\"0px||||false|false\" custom_padding_last_edited=\"on|desktop\" hover_enabled=\"0\" z_index_tablet=\"500\" module_alignment_tablet=\"left\" module_alignment_phone=\"center\" module_alignment_last_edited=\"on|desktop\" box_shadow_horizontal_tablet=\"0px\" box_shadow_vertical_tablet=\"0px\" box_shadow_blur_tablet=\"40px\" box_shadow_spread_tablet=\"0px\" animation=\"off\" sticky=\"off\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\" always_center_on_mobile=\"on\" global_colors_info=\"{}\" theme_builder_area=\"post_content\" sticky_enabled=\"0\"][\/et_pb_image][et_pb_text admin_label=\"Title\" _builder_version=\"4.27.4\" header_text_color=\"#1f282c\" hover_enabled=\"0\" z_index_tablet=\"500\" custom_css_free_form=\"selector p {|| margin-bottom: 20px !important;|| padding-bottom: 0 !important;||}\" box_shadow_horizontal_tablet=\"0px\" box_shadow_vertical_tablet=\"0px\" box_shadow_blur_tablet=\"40px\" box_shadow_spread_tablet=\"0px\" global_colors_info=\"{}\" theme_builder_area=\"post_content\" sticky_enabled=\"0\"]\n

Reading the Green: How BIG MAX Golf Uses Decision Intelligence to Manage U.S. Growth<\/h1>\nBIG MAX Golf has built its reputation by solving familiar problems for golfers: making equipment easier to move, simpler to store and ready for changing conditions on the course. Founded in Vienna in 1994, the Austrian brand designs push carts, golf bags, travel covers and accessories around quality, innovation and function. Across Germany, Austria and Switzerland, BIG MAX holds over 40% market share in the pushcart and golf bag category, and it serves golf markets around the world.\n\nThe U.S. represented a different kind of opportunity. BIG MAX had a globally proven product portfolio and a strong international reputation, but building meaningful retail distribution in a large, competitive market required a focused approach. Doug Wright joined as CEO of BIG MAX Golf U.S. to lead that next chapter, pairing the reach of an established global brand with the speed and discipline of a lean U.S. operation.\n\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.24.2\" background_color=\"#ffffff\" custom_padding=\"50px||0px||false|false\" custom_padding_tablet=\"50px||0px||false|false\" custom_padding_phone=\"0px||||false|false\" custom_padding_last_edited=\"on|phone\" border_radii=\"on|5px|5px|5px|5px\" global_colors_info=\"{}\" custom_padding__hover=\"|||\" theme_builder_area=\"post_content\"][et_pb_image src=\"https:\/\/www.spscommerce.com\/wp-content\/uploads\/2026\/09\/doug-wright-standing-with-bigmax-golf-bag-and-cart-1.webp\" alt=\"A man standing indoors next to a white and blue BIG MAX golf bag and a black BIG MAX Blade Trio push cart still in its box\" title_text=\"Reading the Green: How BIG MAX Golf Uses Decision Intelligence to Manage U.S. Growth\" disabled_on=\"off|off|off\" 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custom_padding_phone=\"20px||20px||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][et_pb_column type=\"1_3\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][et_pb_blurb title=\"The challenge:\" use_icon=\"on\" font_icon=\"||divi||400\" image_icon_background_color=\"RGBA(255,255,255,0)\" icon_placement=\"left\" image_icon_width=\"30px\" content_max_width=\"95%\" admin_label=\"Challenge\" _builder_version=\"4.27.4\" body_text_color=\"#ffffff\" image_icon_custom_padding=\"8px|8px|8px|8px|false|false\" background_layout=\"dark\" animation=\"off\" hover_enabled=\"0\" z_index_tablet=\"500\" border_radii_image=\"on|100%|100%|100%|100%\" border_width_all_image=\"2px\" border_color_all_image=\"#ffffff\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\" icon_font_size=\"30px\" use_circle=\"on\" use_circle_border=\"on\" circle_border_color=\"#00aae5\" global_colors_info=\"{}\" image_icon_background_color__sticky_enabled=\"#ffffff\" image_icon_background_color__sticky=\"#ffffff\" theme_builder_area=\"post_content\" sticky_enabled=\"0\"]\n\nRetail performance information depended on account conversations, phone calls and store visits, making it less timely, highly manual and difficult to scale.\n\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][et_pb_blurb title=\"The solution:\" use_icon=\"on\" font_icon=\"||divi||400\" image_icon_background_color=\"RGBA(255,255,255,0)\" icon_placement=\"left\" image_icon_width=\"30px\" content_max_width=\"95%\" admin_label=\"Solution Info\" _builder_version=\"4.27.4\" body_text_color=\"#ffffff\" image_icon_custom_padding=\"8px|8px|8px|8px|false|false\" background_layout=\"dark\" animation=\"off\" hover_enabled=\"0\" z_index_tablet=\"500\" body_link_text_shadow_horizontal_length_tablet=\"0px\" body_link_text_shadow_vertical_length_tablet=\"0px\" body_link_text_shadow_blur_strength_tablet=\"1px\" body_ul_text_shadow_horizontal_length_tablet=\"0px\" body_ul_text_shadow_vertical_length_tablet=\"0px\" body_ul_text_shadow_blur_strength_tablet=\"1px\" body_ol_text_shadow_horizontal_length_tablet=\"0px\" body_ol_text_shadow_vertical_length_tablet=\"0px\" body_ol_text_shadow_blur_strength_tablet=\"1px\" body_quote_text_shadow_horizontal_length_tablet=\"0px\" body_quote_text_shadow_vertical_length_tablet=\"0px\" body_quote_text_shadow_blur_strength_tablet=\"1px\" border_radii_image=\"on|100%|100%|100%|100%\" border_width_all_image=\"2px\" border_color_all_image=\"#ffffff\" box_shadow_horizontal_tablet=\"0px\" box_shadow_vertical_tablet=\"0px\" box_shadow_blur_tablet=\"40px\" box_shadow_spread_tablet=\"0px\" box_shadow_horizontal_image_tablet=\"0px\" box_shadow_vertical_image_tablet=\"0px\" box_shadow_blur_image_tablet=\"40px\" box_shadow_spread_image_tablet=\"0px\" icon_font_size=\"30px\" use_circle=\"on\" use_circle_border=\"on\" circle_border_color=\"#00aae5\" global_colors_info=\"{}\" image_icon_background_color__sticky_enabled=\"#ffffff\" image_icon_background_color__sticky=\"#ffffff\" theme_builder_area=\"post_content\" sticky_enabled=\"0\"]\n\nDecision Intelligence provides a consistent weekly view of sales, inventory and sell-through at the customer, door and product levels.\n\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][et_pb_blurb title=\"The result:\" use_icon=\"on\" font_icon=\"i||divi||400\" image_icon_background_color=\"RGBA(255,255,255,0)\" icon_placement=\"left\" image_icon_width=\"30px\" content_max_width=\"95%\" admin_label=\"Results\" _builder_version=\"4.27.4\" body_text_color=\"#ffffff\" image_icon_custom_padding=\"8px|8px|8px|8px|false|false\" background_layout=\"dark\" animation=\"off\" hover_enabled=\"0\" z_index_tablet=\"500\" border_radii_image=\"on|100%|100%|100%|100%\" border_width_all_image=\"2px\" border_color_all_image=\"#ffffff\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\" icon_font_size=\"30px\" use_circle=\"on\" use_circle_border=\"on\" circle_border_color=\"#00aae5\" global_colors_info=\"{}\" image_icon_background_color__sticky_enabled=\"#ffffff\" image_icon_background_color__sticky=\"#ffffff\" theme_builder_area=\"post_content\" sticky_enabled=\"0\"]\n\nBIG MAX expanded into new customers and stores and doubled its U.S. sales so far in 2026, while Decision Intelligence helped the team manage that momentum and prepare for growth conversations with greater confidence.\n\n[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" custom_padding_last_edited=\"on|desktop\" admin_label=\"section\" module_class=\"monarch-section nomargin-bottom\" 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The Challenge<\/h2>\nBefore Decision Intelligence, BIG MAX Golf relied on conversations with retail accounts, calls to individual stores and in-person visits to understand what was moving. The information could often be found, but gathering it took time and produced only a partial or delayed picture of performance.\n\nFor a lean U.S. operation, the issue was scale, not effort. Every retail door mattered, and the team needed to know which products were gaining traction, which locations needed support and where the next opportunity might be. Without a consistent view of sell-through and inventory, it was harder to direct attention quickly or enter buyer meetings with the full story behind the business.\n\n\"Before Decision Intelligence, we could find the information through calls and store visits, but it was not as timely and required much more work.\"\nDoug Wright, CEO, BIG MAX Golf U.S.\n

The Solution<\/h2>\nBIG MAX Golf selected Decision Intelligence to bring its retail performance information into one dependable view. At the beginning of each week, Wright uses the platform to review sales, inventory and sell-through across customers, doors and products. That consistent rhythm replaces scattered store checks with a clearer understanding of what happened, where inventory is moving and which areas deserve attention.\n\nThe value is not simply having more data. Decision Intelligence gives Wright the level of detail needed to move from an overall account view to the stores and products behind the result. For a company building its U.S. presence deliberately, that visibility helps turn limited time and resources into more focused action.\n\n\"Once I saw the level of retail data Decision Intelligence could give us, it became an easy decision to invest.\"\n- Doug Wright, CEO, BIG MAX Golf U.S.\n\n\"With Decision Intelligence, I can go into buyer meetings already knowing what needs to be addressed. I do not want to discover an inventory issue for the first time while sitting in the meeting.\"\n- Doug Wright, CEO, BIG MAX Golf U.S.\n

The results<\/h2>\nBIG MAX Golf has expanded into new customers and stores and doubled its U.S. sales so far in 2026. That growth reflects the strength of the brand's products, retail execution and expanding market presence. As the business builds momentum, Decision Intelligence helps Wright manage it with a consistent view of sales, inventory and sell-through.\n\nThe platform helps BIG MAX identify which products are performing, where additional support may be needed and how to prioritize the team's next move. That insight is especially valuable for an established global brand operating with a focused U.S. team: the company can stay close to store-level performance without adding layers of manual reporting or waiting for a retail partner to surface an issue.\n\nThe same visibility strengthens conversations about future distribution. Wright can walk into buyer meetings knowing the sell-through in the doors BIG MAX already has and use that performance to support a more informed discussion about additional placement. As the U.S. organization expands, the data can also help guide store visits, training and retailer support so the team focuses its effort where it can have the greatest impact.\n\n\"When I ask for more doors, Decision Intelligence gives me the sell-through in the doors we already have. That data directly affects the conversation I can have with the buyer.\"\n- Doug Wright, CEO, BIG MAX Golf U.S.\n\nBIG MAX Golf's experience shows that detailed retail visibility is not only for large teams with mature distribution. It can be even more valuable for a growing brand that needs every decision, retail relationship and hour of effort to count.\n\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Pull Quote\" module_class=\"monarch-flow\" _builder_version=\"4.21.0\" background_enable_color=\"off\" use_background_color_gradient=\"on\" background_color_gradient_stops=\"#00aae5 0%|#0091c1 100%\" width=\"100%\" max_width=\"100%\" custom_padding=\"0px||30px||false|false\" locked=\"off\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][et_pb_row admin_label=\"Blue Quote\" _builder_version=\"4.21.0\" _module_preset=\"default\" background_enable_color=\"off\" background_image=\"https:\/\/www.spscommerce.com\/wp-content\/uploads\/2021\/07\/testimonial-quote-bg-001.png\" background_size=\"initial\" background_position=\"top_left\" custom_margin=\"||||false|false\" custom_padding=\"60px|25px|40px|25px|false|false\" border_radii=\"on|5px|5px|5px|5px\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][et_pb_text admin_label=\"Quote\" module_class=\"nomargin-bottom nomargin-top nopadding-bottom\" _builder_version=\"4.27.4\" header_2_font=\"Montserrat|700|||||||\" header_2_font_size=\"40px\" header_2_line_height=\"1.4em\" background_layout=\"dark\" max_width=\"960px\" module_alignment=\"center\" custom_margin=\"0px||||false|false\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|desktop\" custom_padding=\"0px||||false|false\" hover_enabled=\"0\" locked=\"off\" global_colors_info=\"{}\" theme_builder_area=\"post_content\" sticky_enabled=\"0\"]\n

Decision Intelligence helps me keep my finger on the pulse of the business each week, at the customer, door and product levels, so I know what is working and where to focus next.<\/p>\n

- Doug Wright, CEO, BIG MAX Golf U.S.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]","_et_gb_content_width":"","footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-789770","project","type-project","status-publish","hentry"],"acf":[],"yoast_head":"\nBIG MAX Golf Gains Visibility with Decision Intelligence - SPS Commerce<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BIG MAX Golf Gains Visibility with Decision Intelligence\" \/>\n<meta property=\"og:description\" content=\"BLOG-CONTENT-HERE GET MONTHLY UPDATES DELIVERED TO YOUR INBOX. Never miss an update from the SPS blog! Receive retail and supply chain news, valuable resources, expert tips and more. 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