The Execution Gap

The Execution Gap

Most retailers have built sophisticated systems for penalties, chargebacks, and compliance deductions. But far fewer have built the measurement infrastructure suppliers need to avoid those penalties in the first place.

This report makes that gap measurable, showing where vendor guides fall short across Content, Expectation Setting, Impact, and Usability.

Download this resource to learn:

  • Why most vendor guides create compliance friction instead of supplier performance
  • How 36 vendor guides scored across retail, grocery, wholesale, and drug/convenience
  • Where retailers overinvest in enforcement and underinvest in expectation setting
  • What separates Strong vendor guides from Broken ones
  • How suppliers experience unclear requirements, unsupported exceptions, and unpredictable chargebacks
  • How retailers, distributors, grocers, and suppliers can start closing the execution gap