Top 5 this week
1. Amazon Spring Deal Days 2025 is coming March 25-31
“Is Amazon testing demand for deals outside traditional shopping seasons? I think there is a shift in their strategy. If successful, Amazon could push for quarterly sales events, conditioning consumers to expect discounts year-round. This move pressures sellers to adapt pricing and inventory strategies to stay competitive. I don’t love it.” ~Vanessa Hung
“A tale as old as consumerism: women continue to drive household spend. I’m more interested in the 99% repeat rate. Seems like a bit of a vanity metric – 99% repeat purchases on Amazon, but what is that repeat rate for specific on-Amazon brands or products? Does Amazon platform loyalty bring any true benefits to sellers, or does that number just look nice on Jeff’s yearly report?” ~Shannon Curley
“Target aims to grow third-party marketplace sales from $1B to $5B by 2030, but with a different approach than Amazon – focusing on major brands over small sellers with an “invitation only” strategy. As Amazon sellers, this signals both marketplace competition and potential opportunity for established brands to diversify their platform presence.” ~Nater Youngchild
4. Amazon DSP integrates with Google Privacy Sandbox for enhancement measurement
“As stated, this integration allows for Amazon to measure user engagement on Chrome browsers without 3rd party cookies which will lead to better and more precise data. With that data, you can adjust budgets and make more informed decisions, which should lead to better campaign performance. It’s getting ahead of cookie deprecation and keeping Amazon DSP competitive. Can’t see why you wouldn’t do this. But if you don’t want to do it, you’ll have to opt-out, because you’re auto-opted in.” ~Clayton Atchison
5. Walmart Opens Its Freight Network — Implications for Amazon“Walmart’s push to connect third-party trucking companies takes a page from Amazon’s playbook, aiming to compete in ecommerce logistics. Its vast infrastructure and store network could give it a faster, cost-effective edge in the race to catch up to Amazon’s shipping speed and dominance.” ~Chelsea Cohen
Community
Event Forecast for Prosper Show Week
Connect with the Carbon6 team in Las Vegas this March! Catch Chelsea Cohen’s presentation on margin pressure and profit erosion strategies on March 27 at 9AM PT. Plus, meet Clayton Atchison in the Learning Lounge for personalized advertising guidance.
With MDS Inspire, Carbon Invitational, ShopTalk, and Prosper Show happening in the same week, this is your opportunity to gain valuable insights and make meaningful connections to elevate your game!
Get your Prosper tickets and use promo code EXIV867663.
Free 2025 Amazon Fee Webinar & White Paper
Learn how to maximize profitability during Amazon’s 2025 fee freeze. Join Chelsea Cohen and Vanessa Hung on April 15 at 1PM ET for expert strategies on navigating hidden costs, preparing for policy shifts, and using AI for cost control. Equip yourself with practical tactics to protect and boost your bottom line.
Register now to secure your spot.
$150K Funding: Fund Tank 2025 Pitch Competition
Ready to take your brand to new heights? The Fund Tank 2025 offers $150,000 in no-cost inventory funding plus exclusive mentorship from industry leaders to help you scale. They are accepting applications until April 10th for their virtual pitch competition.
Apply now to unlock your brand’s next phase of growth.
Have questions? Connect with any of our experts above on LinkedIn and reach out directly!
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