Top 5 this week
1. 6 new visual search features that help shoppers quickly find what they’re looking for on Amazon
“Amazon’s visual suggestions and the ability to add text to image searches are game-changers for sellers. These AI-driven tools make product discovery more intuitive, potentially increasing product visibility and conversion rates. Sellers should optimize their listings with high-quality images and detailed descriptions to align with these features” ~Vanessa Hung
2. One-Week Amazon Boycott Begins Friday, Includes Whole Foods, Ring, Twitch
“The 24-hour Amazon blackout is now a full week-long event! People’s Union USA announced this week that their goal is to affect Amazon revenue on everything from Prime Video to Whole Foods, to Zappos, to Amazon proper – all starting today, March 7. But it’s not just Amazon that they’re targeting: Walmart and Target are up next. Whether it makes a financial impact or not, the protests are an interesting signal for popular opinion towards big box companies that are beating out smaller, local businesses.” ~Shannon Curley
3. AI Will Soon Dominate Ad Buying, Whether Marketers Like It or Not
“Nothing new to see here: automation, we all know, is taking over in the advertising space. By 2030, experts predict that 80% of digital media buys will be AI driven. It’s time to get on board if you want to stay ahead. Yes, automation means less control, but if you’re not willing to play the game, you – and your sales numbers – are going to get benched. My hope is that we get more insight into how AI algorithms are working so we can continue to optimize our ad tech to meet the new demands.” ~Clayton Atchison
4. Amazon Seller Updates: Return Badge Sparks Concerns, Amazon Expands LTL & Haul
“The new Voice of the Customer feature offers more returns-based insights, but sellers are frustrated that Amazon isn’t addressing returns fraud and competitor abuse. They want better tracking, penalties for frequent returners, and a better reporting system for abuse. However, that level of enforcement would require significant resources, meaning Amazon must weigh the cost against the impact. Or perhaps Amazon hesitates to crack down on returns abuse too aggressively, fearing the optics could hurt their reputation and drive customers away.” ~Chelsea Cohen
5. Amazon Delays Cost-Based Reimbursement Policy Update
“Made you look! Amazon has psyched everyone out after announcing a delay to their new cost-based reimbursements policy, originally set to take effect on March 10th. Instead, sellers now have until March 31st to figure out how to strategize around the new cost structure for reimbursements, which will switch from reimbursing sellers for sales price to reimbursing for sourcing or manufacturing cost.” ~Shannon Curley
Community
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Have questions? Connect with any of our experts above on LinkedIn and reach out directly!
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