Pete’s Two Cents: Recalibrating retail for consumer engagement

by | Oct 13, 2017

As mentioned previously, the death of the retail store has been greatly exaggerated. More traditional retailers are, indeed, closing stores, but newer retailers and previously online-only retailers are opening stores at a rapid pace. How are traditional sellers and brands recalibrating retail for today’s consumers? Of course, one of my favorite brands, Cole Haan, is striking a path towards a new style of engagement and connection with its customers.

Recalibrating retail for today’s consumers

Stay tuned to the SPS blog for more thoughts on the future of retail.

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Peter Zaballos

Peter Zaballos

Senior Vice President & CMO at SPS Commerce
Peter brings more than 15 years of experience in product development, marketing and business development in enterprise, mobile computing and consumer internet businesses. At SPS Commerce, Peter leads the product strategy and marketing programs to support the company’s growth and presence in the retail supply chain market. Additionally, he serves as an advisory board member for two consumer web service firms, and, where he focuses on branding, positioning and message development.
Peter Zaballos


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