Pete’s Two Cents: Online engagement this holiday shopping season

by | Nov 29, 2017

The big holiday shopping season is underway, with expectations of an increase in spending and in online shopping. In fact, it seems that just today Amazon announced that Cyber Monday 2017 was it’s biggest selling day ever, even bigger than Amazon Prime Day 2017. And again, a device that helps Amazon make more sales in the future – the Echo Dot – was the top seller on the website.

Amazon is commanding a lot of what is happening in retail right now, in particular when it comes to online engagement. How can retailers compete? Take a look at this video where I offer my two cents on why having a great online experience (and in-store experience) for your customers is more important than ever for the holiday shopping season.

Online engagement during the holidays

https://youtu.be/7ovB7p4Cebk

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Peter Zaballos

Peter Zaballos

Senior Vice President & CMO at SPS Commerce
Peter brings more than 15 years of experience in product development, marketing and business development in enterprise, mobile computing and consumer internet businesses. At SPS Commerce, Peter leads the product strategy and marketing programs to support the company’s growth and presence in the retail supply chain market. Additionally, he serves as an advisory board member for two consumer web service firms, Glad2.com and SquareHub.com, where he focuses on branding, positioning and message development.
Peter Zaballos

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