Pete’s Two Cents: Online engagement this holiday shopping season

by | Nov 29, 2017

The big holiday shopping season is underway, with expectations of an increase in spending and in online shopping. In fact, it seems that just today Amazon announced that Cyber Monday 2017 was it’s biggest selling day ever, even bigger than Amazon Prime Day 2017. And again, a device that helps Amazon make more sales in the future – the Echo Dot – was the top seller on the website.

Amazon is commanding a lot of what is happening in retail right now, in particular when it comes to online engagement. How can retailers compete? Take a look at this video where I offer my two cents on why having a great online experience (and in-store experience) for your customers is more important than ever for the holiday shopping season.

Online engagement during the holidays

https://youtu.be/7ovB7p4Cebk

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