Pete’s Two Cents: Distributors and retailers alike must differentiate to win

by | Nov 9, 2017

The changes in consumer shopping behavior over the last few years has put tremendous pressure on retailers, and now in turn, retailers are putting pressure on distributors, vendors, suppliers and brands. Retailers are trying to differentiate themselves from other retailers by being faster and smarter, but they need help to do that. Distributors and other suppliers that are willing to step up to the plate, to add on new services, to differentiate themselves from others, they’re the ones who are going to survive in the new retail landscape.

Distributors that differentiate win

Stay tuned to the SPS blog for more thoughts on the future of retail recalibration.

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Peter Zaballos

Peter Zaballos

Senior Vice President & CMO at SPS Commerce
Peter brings more than 15 years of experience in product development, marketing and business development in enterprise, mobile computing and consumer internet businesses. At SPS Commerce, Peter leads the product strategy and marketing programs to support the company’s growth and presence in the retail supply chain market. Additionally, he serves as an advisory board member for two consumer web service firms, and, where he focuses on branding, positioning and message development.
Peter Zaballos


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