Pete’s Two Cents: Star Wars Battlefront II and customer experience

by | Nov 16, 2017

We’re fast approaching the winter holidays and the biggest shopping season of the year, beginning in just over a week. Now is not the time to be frustrating consumers. Just a few days ago, though, some information about the Star Wars Battlefront II video game became an unfortunate example of how brands can alienate their biggest fans, damage their customer experience by placing their own needs ahead of the end users’ needs, and how fast that discontent can spread. Get a little bit nerdy with me as I talk about Star Wars, video games, Reddit records and connect it all to customer service and consumer expectations.

Customer experience lessons from Battlefront II

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Peter Zaballos

Peter Zaballos

Senior Vice President & CMO at SPS Commerce
Peter brings more than 15 years of experience in product development, marketing and business development in enterprise, mobile computing and consumer internet businesses. At SPS Commerce, Peter leads the product strategy and marketing programs to support the company’s growth and presence in the retail supply chain market. Additionally, he serves as an advisory board member for two consumer web service firms, Glad2.com and SquareHub.com, where he focuses on branding, positioning and message development.
Peter Zaballos

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