Pete’s Two Cents: Star Wars Battlefront II and customer experience

by | Nov 16, 2017

We’re fast approaching the winter holidays and the biggest shopping season of the year, beginning in just over a week. Now is not the time to be frustrating consumers. Just a few days ago, though, some information about the Star Wars Battlefront II video game became an unfortunate example of how brands can alienate their biggest fans, damage their customer experience by placing their own needs ahead of the end users’ needs, and how fast that discontent can spread. Get a little bit nerdy with me as I talk about Star Wars, video games, Reddit records and connect it all to customer service and consumer expectations.

Customer experience lessons from Battlefront II

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