{"id":48223,"date":"2015-04-30T12:48:57","date_gmt":"2015-04-30T17:48:57","guid":{"rendered":"https:\/\/www.spscommerce.com\/resources\/2xu\/"},"modified":"2025-09-15T10:02:25","modified_gmt":"2025-09-15T15:02:25","slug":"2xu","status":"publish","type":"project","link":"https:\/\/www.spscommerce.com\/au\/resources\/2xu\/","title":{"rendered":"2XU doubles sell-through rates with SPS Analytics."},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; next_background_color=&#8221;#ffffff&#8221; admin_label=&#8221;Monarch Hero&#8221; module_class=&#8221;monarch-hero monarch-hero-darken&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#000000&#8243; background_image=&#8221;https:\/\/www.spscommerce.com\/wp-content\/uploads\/2019\/10\/Case-Study-SPS-Commerce.png&#8221; custom_padding_tablet=&#8221;80px|0px|50px|0px&#8221; custom_padding_phone=&#8221;&#8221; bottom_divider_style=&#8221;arrow2&#8243; bottom_divider_height=&#8221;50px&#8221; bottom_divider_arrangement=&#8221;above_content&#8221; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; padding_mobile=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; disabled_on=&#8221;off|off|&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;5%&#8221; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;4.16&#8243; background_layout=&#8221;dark&#8221; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>2XU Analytics with SPS Utilizes the Power of Point of Sale Data to Double Sell-Through Rates<\/h1>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Description&#8221; _builder_version=&#8221;4.16&#8243; background_layout=&#8221;dark&#8221; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Australia-based 2XU uses SPS Analytics to make more regionally appropriate product assortment decisions and increase its sell-through rates in North America. Previously, 2XU\u2019s robust retail point of sale (POS) data was limited to the Australian market, and as the company grew, it lost sight of consumers in other world regions. The 2XU analytics collaboration with SPS has allowed the brand keep pace with the U.S. and Canadian consumer and align its products with seasonal demand and regional preferences. <\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;#&#8221; button_text=&#8221;Learn from an EDI Specialist&#8221; disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Call to action&#8221; _builder_version=&#8221;4.16&#8243; background_layout=&#8221;dark&#8221; z_index_tablet=&#8221;500&#8243; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_text_size__hover=&#8221;null&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover=&#8221;null&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover=&#8221;null&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_text_color__hover=&#8221;null&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover=&#8221;null&#8221; 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box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Customer Stats&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px||0px|&#8221; custom_padding=&#8221;0px||0px|&#8221; z_index_tablet=&#8221;500&#8243; text_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_text_shadow_blur_strength_tablet=&#8221;1px&#8221; link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_2_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_2_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_2_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_3_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_3_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_3_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_4_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_4_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_4_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_5_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_5_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li><strong>Customer Type:<\/strong><br \/>Supplier<\/li>\n<li><strong>Industry:<\/strong><br \/>Performance Sports Apparel<\/li>\n<li><strong>Headquarters:<\/strong><br \/>Melbourne, Australia<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; 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quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_2_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_2_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_2_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_3_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_3_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_3_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_4_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_4_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_4_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_5_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_5_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li><strong>SPS Product(s):<\/strong><br \/>Analytics<\/li>\n<li><strong>Retail Channels:<\/strong><br \/>eCommerce, Drop-Ship, Omnichannel<\/li>\n<li><strong>Customer Since:<\/strong><br \/>2014<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#ffffff&#8221; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;&#8221; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; padding_mobile=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width_phone=&#8221;50px&#8221; max_width=&#8221;1240px&#8221; max_width_tablet=&#8221;1080px&#8221; max_width_phone=&#8221;1280px&#8221; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Summary Text&#8221; module_class=&#8221;nomargin-top&#8221; _builder_version=&#8221;4.23.1&#8243; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>2XU, a performance sports company based in Melbourne, Australia, has expanded well beyond its roots in triathlon gear into snowboarding, swimwear, cycling, running and other categories. 2XU apparel is sold at leading retailers in more than 50 countries, online retailers and via its own eCommerce website. 2XU\u2019s U.S. offices are in Carlsbad, Calif.<\/p>\n<h2>Product Innovation and a Strong Omnichannel Strategy<\/h2>\n<p>The apparel maker operates two of its own U.S. stores in addition to the many sporting goods stores that carry its lines. With a strong omnichannel presence in Australia, 2XU\u2019s recent expansion into direct retail markets in North America has allowed the 10-year-old company to gain increased control over its product assortment and supply chain.<\/p>\n<p>\u201cAs a company that primarily in the United States was wholesale, omnichannel is expanding our breadth and also challenging us to innovate in ways we hadn\u2019t anticipated. We always anticipate product innovation but business platform innovation was something that wasn\u2019t on the forefront of our mind,\u201d said Michelle Landis, director of sales planning at 2XU.<\/p>\n<h2>2XU Analytics used to Tailor Product Assortments for Consumers<\/h2>\n<p>Landis\u2019 familiarity with SPS Commerce solutions led 2XU to adopt the SPS enterprise analytics solution in 2014. Previously, 2XU\u2019s robust retail point of sale (POS) data was limited to the Australian market, and as the company grew, it lost sight of consumers in other world regions. \u201cWe shipped out product assortments from Australia to other parts of the globe based on a limited view of what customer demand is,\u201d Landis explained, noting 2XU relied on anecdotal information, requirements of its distributors and Australia-centric consumer preferences.<\/p>\n<p>The analytics solution has allowed 2XU to keep pace with the U.S. and Canadian consumer and align its products with seasonal demand and regional preferences. Landis gave an example of a 2XU men\u2019s running top that was sold in U.S. stores based on best-selling style attributes and color preferences in Australia. Using the SPS solution to access detailed U.S. POS data, 2XU determined that the style attribute and color selection on the men\u2019s item wasn\u2019t so popular among the American consumer.<\/p>\n<h2>2XU Analytics Boosts Sell-Through Rates<\/h2>\n<p>2XU took the POS data back to its Melbourne headquarters and went to work. In an 18-month process, after making style modifications and color assortment changes on the men\u2019s item based on U.S. preferences, 2XU more than doubled its sell-through rate on the men\u2019s product to about a five percent or greater weekly sell-through rate. \u201cWe saw increased sell-through from when the product started to hit the floor,\u201d Landis said. The item grew to a whopping 25 percent of its U.S. running segment compared to nine percent the prior season.<\/p>\n<p>Collaboration with retail partners is another benefit of the solution. \u201cWe use the analytics platform to build collaborative relationships with our retail partners. We build a product assortment that is appropriate for that particular customer who walks into their retail location and looks for 2XU at that store,\u201d Landis said.<\/p>\n<h2>Improved Forecasting to Meet Retailer Needs<\/h2>\n<p>SPS Enterprise Analytics has made planning and forecasting easier. \u201cWe\u2019re able to use previous POS history and future growth within some of our accounts to project what their needs are going to be over the next 30, 60 or 90 days,\u201d Landis said. \u201cWe also use the historical data with additional information such as future store growth, for expansion plans within stores to forecast retailer needs and make sure we have enough inventory to satisfy the demand.\u201d<\/p>\n<p>Overall, the SPS solution enables 2XU to make more regionally appropriate product assortment decisions and increase its sell-through rates in North America, resulting in a more efficient supply chain. \u201cAs we grow as a company, we expect to be able to further use the SPS Enterprise Analytics data to create assortments that are regionally relevant and that speak to that customer within each of our markets,\u201d Landis concluded.<\/p>\n<p>[\/et_pb_text][et_pb_testimonial author=&#8221;Caroline Bercaw&#8221; quote_icon=&#8221;off&#8221; disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Podcast Quote&#8221; module_class=&#8221;podcast-quote nomargin-top&#8221; _builder_version=&#8221;4.16&#8243; use_background_color=&#8221;off&#8221; text_orientation=&#8221;center&#8221; z_index_tablet=&#8221;500&#8243; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>&#8220;SPS Commerce really helped us with managing the larger retailers. It was more organized. It&#8217;s easier to just set up and keep track of all of the orders that needed to go out, so it was definitely a really easy way to be introduced to the mass retailers.&#8221;<\/h2>\n<p>[\/et_pb_testimonial][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;The Interviewee:&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe08a;||divi||400&#8243; icon_color=&#8221;#00aae5&#8243; image_icon_background_color=&#8221;#ffffff&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;30px&#8221; content_max_width=&#8221;95%&#8221; admin_label=&#8221;Person Info&#8221; _builder_version=&#8221;4.16&#8243; image_icon_custom_padding=&#8221;8px|8px|8px|8px|false|false&#8221; animation=&#8221;off&#8221; z_index_tablet=&#8221;500&#8243; body_link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; 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box_shadow_blur_image_tablet=&#8221;40px&#8221; box_shadow_spread_image_tablet=&#8221;0px&#8221; icon_font_size=&#8221;30px&#8221; use_circle=&#8221;on&#8221; use_circle_border=&#8221;on&#8221; circle_border_color=&#8221;#00aae5&#8243; global_colors_info=&#8221;{}&#8221; image_icon_background_color__sticky_enabled=&#8221;#ffffff&#8221; image_icon_background_color__sticky=&#8221;#ffffff&#8221;]<\/p>\n<p>Michelle Landis, Director of Sales Planning<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;The Challenge:&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe011;||divi||400&#8243; icon_color=&#8221;#00aae5&#8243; image_icon_background_color=&#8221;#ffffff&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;30px&#8221; content_max_width=&#8221;95%&#8221; admin_label=&#8221;Challenge&#8221; _builder_version=&#8221;4.16&#8243; image_icon_custom_padding=&#8221;8px|8px|8px|8px|false|false&#8221; animation=&#8221;off&#8221; z_index_tablet=&#8221;500&#8243; body_link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; border_radii_image=&#8221;on|100%|100%|100%|100%&#8221; border_width_all_image=&#8221;2px&#8221; border_color_all_image=&#8221;#00aae5&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; box_shadow_horizontal_image_tablet=&#8221;0px&#8221; box_shadow_vertical_image_tablet=&#8221;0px&#8221; box_shadow_blur_image_tablet=&#8221;40px&#8221; box_shadow_spread_image_tablet=&#8221;0px&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; icon_font_size=&#8221;30px&#8221; use_circle=&#8221;on&#8221; use_circle_border=&#8221;on&#8221; circle_border_color=&#8221;#00aae5&#8243; global_colors_info=&#8221;{}&#8221; image_icon_background_color__sticky_enabled=&#8221;#ffffff&#8221; image_icon_background_color__sticky=&#8221;#ffffff&#8221;]<\/p>\n<p>This Australian performance sporting good company wanted to better align with North American sales seasonality.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;The Solution:&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x4e;||divi||400&#8243; icon_color=&#8221;#00aae5&#8243; image_icon_background_color=&#8221;#ffffff&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;30px&#8221; content_max_width=&#8221;95%&#8221; admin_label=&#8221;Solution&#8221; _builder_version=&#8221;4.16&#8243; image_icon_custom_padding=&#8221;8px|8px|8px|8px|false|false&#8221; animation=&#8221;off&#8221; z_index_tablet=&#8221;500&#8243; body_link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; border_radii_image=&#8221;on|100%|100%|100%|100%&#8221; border_width_all_image=&#8221;2px&#8221; border_color_all_image=&#8221;#00aae5&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; box_shadow_horizontal_image_tablet=&#8221;0px&#8221; box_shadow_vertical_image_tablet=&#8221;0px&#8221; box_shadow_blur_image_tablet=&#8221;40px&#8221; box_shadow_spread_image_tablet=&#8221;0px&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; icon_font_size=&#8221;30px&#8221; use_circle=&#8221;on&#8221; use_circle_border=&#8221;on&#8221; circle_border_color=&#8221;#00aae5&#8243; global_colors_info=&#8221;{}&#8221; image_icon_background_color__sticky_enabled=&#8221;#ffffff&#8221; image_icon_background_color__sticky=&#8221;#ffffff&#8221;]<\/p>\n<p>SPS Analytics to make more regionally appropriate product assortment decisions backed by data.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;The Results:&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x69;||divi||400&#8243; icon_color=&#8221;#00aae5&#8243; image_icon_background_color=&#8221;#ffffff&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;30px&#8221; content_max_width=&#8221;95%&#8221; admin_label=&#8221;Results&#8221; _builder_version=&#8221;4.16&#8243; image_icon_custom_padding=&#8221;8px|8px|8px|8px|false|false&#8221; animation=&#8221;off&#8221; z_index_tablet=&#8221;500&#8243; body_link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; border_radii_image=&#8221;on|100%|100%|100%|100%&#8221; border_width_all_image=&#8221;2px&#8221; border_color_all_image=&#8221;#00aae5&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; box_shadow_horizontal_image_tablet=&#8221;0px&#8221; box_shadow_vertical_image_tablet=&#8221;0px&#8221; box_shadow_blur_image_tablet=&#8221;40px&#8221; box_shadow_spread_image_tablet=&#8221;0px&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; icon_font_size=&#8221;30px&#8221; use_circle=&#8221;on&#8221; use_circle_border=&#8221;on&#8221; circle_border_color=&#8221;#00aae5&#8243; global_colors_info=&#8221;{}&#8221; image_icon_background_color__sticky_enabled=&#8221;#ffffff&#8221; image_icon_background_color__sticky=&#8221;#ffffff&#8221;]<\/p>\n<p>POS history and future growth used to project needs over 30, 60 or 90 days, more than doubling sell-through rate on some products.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; module_class=&#8221;monarch-hero monarch-hero-darken monarch-section monarch-pull-quote&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#000000&#8243; background_image=&#8221;https:\/\/www.spscommerce.com\/wp-content\/uploads\/2018\/11\/FulfillmentChangeEDIProviders-SterlingBrandsCustomerStory-SPSCommerce_004.jpg&#8221; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px|||&#8221; custom_padding=&#8221;0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Pull Quote&#8221; _builder_version=&#8221;4.16&#8243; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;0px|||&#8221; custom_padding=&#8221;0px|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;5%&#8221; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>&#8220;We use the analytics platform to build collaborative relationships with our retail partners. We build a product assortment that is appropriate for that particular customer who walks into their retail location and looks for 2XU at that store.&#8221;<\/h3>\n<h4>-Michelle Landis<\/h4>\n<p>[\/et_pb_text][et_pb_cta button_url=&#8221;http:\/\/go.spscommerce.com\/l\/28312\/2015-07-14\/46q31t\/28312\/142602\/2XU_CaseStudy_2015.pdf&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Download Case Study&#8221; _builder_version=&#8221;4.16&#8243; use_background_color=&#8221;off&#8221; custom_padding=&#8221;0px||0px|&#8221; z_index_tablet=&#8221;500&#8243; body_link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; box_shadow_horizontal_button_tablet=&#8221;0px&#8221; box_shadow_vertical_button_tablet=&#8221;0px&#8221; box_shadow_blur_button_tablet=&#8221;40px&#8221; box_shadow_spread_button_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; disabled_on=&#8221;on|on|on&#8221; module_class=&#8221;monarch-lead-gen&#8221; _builder_version=&#8221;4.16&#8243; inner_width_tablet=&#8221;50px&#8221; inner_max_width_tablet=&#8221;50px&#8221; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;&#8221; z_index_tablet=&#8221;500&#8243; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; padding_mobile=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Lead Gen Form&#8221; module_id=&#8221;demo-form&#8221; module_class=&#8221;nomargin-top monarch-card-wrapper&#8221; _builder_version=&#8221;4.16&#8243; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; 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text-align: center;\"><\/div>\n<\/form>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text List&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;||0px|&#8221; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>As the retail landscape changes, it can be tough to make a shift with your entire community. 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