{"id":47851,"date":"2016-05-31T09:45:28","date_gmt":"2016-05-31T14:45:28","guid":{"rendered":"https:\/\/www.spscommerce.com\/resources\/sps-commerce-case-study-armour\/"},"modified":"2025-09-15T09:48:01","modified_gmt":"2025-09-15T14:48:01","slug":"sps-commerce-case-study-armour","status":"publish","type":"project","link":"https:\/\/www.spscommerce.com\/au\/resources\/sps-commerce-case-study-armour\/","title":{"rendered":"Under Armour"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; next_background_color=&#8221;#ffffff&#8221; admin_label=&#8221;Monarch Hero&#8221; module_class=&#8221;monarch-hero monarch-hero-darken&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#000000&#8243; background_image=&#8221;https:\/\/www.spscommerce.com\/wp-content\/uploads\/2019\/10\/Case-Study-SPS-Commerce.png&#8221; custom_padding_tablet=&#8221;80px|0px|50px|0px&#8221; custom_padding_phone=&#8221;&#8221; bottom_divider_style=&#8221;arrow2&#8243; 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custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;4.16&#8243; background_layout=&#8221;dark&#8221; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>SPS and Under Armour Analytics Insights Use Data to Increase Sales<\/h1>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Description&#8221; _builder_version=&#8221;4.16&#8243; background_layout=&#8221;dark&#8221; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Under Armour wanted to equip its staff with solutions designed to better understand their business and sales performance.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;#&#8221; 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_builder_version=&#8221;4.16&#8243; width=&#8221;60%&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Customer Stats&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px||0px|&#8221; custom_padding=&#8221;0px||0px|&#8221; z_index_tablet=&#8221;500&#8243; text_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_text_shadow_blur_strength_tablet=&#8221;1px&#8221; link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_2_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_2_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_2_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_3_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_3_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_3_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_4_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_4_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_4_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_5_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_5_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li><strong>Customer Type:<\/strong><br \/>Supplier<\/li>\n<li><strong>Industry:<\/strong><br \/>Sports Apparel, Apparel, Footwear<\/li>\n<li><strong>Headquarters:<\/strong><br \/>Baltimore, MD<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Customer Stats&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px||0px|&#8221; custom_padding=&#8221;0px||0px|&#8221; z_index_tablet=&#8221;500&#8243; text_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_text_shadow_blur_strength_tablet=&#8221;1px&#8221; link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_2_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_2_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_2_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_3_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_3_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_3_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_4_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_4_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_4_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_5_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_5_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li><strong>SPS Product:<\/strong><br \/>Analytics<\/li>\n<li><strong>Retail Channels:<\/strong><br \/>Omnichannel<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#ffffff&#8221; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;&#8221; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; padding_mobile=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width_phone=&#8221;50px&#8221; max_width=&#8221;1240px&#8221; max_width_tablet=&#8221;1080px&#8221; max_width_phone=&#8221;1280px&#8221; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Summary Text&#8221; module_class=&#8221;nomargin-top&#8221; _builder_version=&#8221;4.16&#8243; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Under Armour signed with SPS Commerce to use its Analytics solution, focusing on valuable point of sale (POS) data. The solution provides detailed data from the company\u2019s leading retail customers, allowing Under Armour to gain deeper insights into sales information by store, style, color and other attributes.<\/p>\n<h2>Under Armour Analytics Initiative for Using Data to Increase Sales<\/h2>\n<p>Under Armour is a leading developer, marketer and distributor of branded performance apparel, footwear and accessories, with annual revenues of more than $1.8 billion. Its products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe.<\/p>\n<p>Under Armour\u2019s sales teams use the POS data in the Analytics solution from SPS Commerce solution to uncover new opportunities and become collaborative partners with their top five retailers. The company\u2019s sales teams analyzed sell-through rates, sales-to-stock ratios, weeks of supply, average inventory turnover, as well as many other metrics. As a result, they could quickly identify where product sales were particularly strong. Armed with this data, they then partnered with the retailer\u2019s buyers to improve placements and overall sales of Under Armour\u2019s products.<\/p>\n<p>\u201cThe Analytics solution from SPS Commerce allowed our sales staff to discover opportunities to grow our business,\u201d said Caryn Hall, retail planner at Under Armour. \u201cAs a result, we were able to quickly switch gears and utilize only reports generated from SPS Commerce to monitor our sales performance.\u201d<\/p>\n<h2>Cloud-based Analytics are Flexible, Accurate, Robust and Real-Time<\/h2>\n<p>As the company expanded, Under Armour found they needed ad-hoc capabilities to meet their needs. The Analytics solution from SPS Commerce provided the answer with powerful, easy-to-use point of sale data. Today, more than 90 individuals in the company\u2019s sales, product development and planning teams use SPS Analytics to deliver and analyze:<\/p>\n<ul>\n<li>Weekly sales recap reports;<\/li>\n<li>Vendor report cards using each retailer\u2019s metrics;<\/li>\n<li>New store sales performance; and<\/li>\n<li>Trend reports for key categories.<\/li>\n<\/ul>\n<p>Under Armour has become a strategic partner with its retail customers by providing recommendations that are validated by the Enterprise Analytics solution. \u201cBuyers are more inclined to trust and act on our recommendations when we provide the data to support them,\u201d said Caryn Hall, retail planner at Under Armour.<\/p>\n<p>[\/et_pb_text][et_pb_testimonial author=&#8221;Caroline Bercaw&#8221; quote_icon=&#8221;off&#8221; disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Podcast Quote&#8221; module_class=&#8221;podcast-quote nomargin-top&#8221; _builder_version=&#8221;4.16&#8243; use_background_color=&#8221;off&#8221; text_orientation=&#8221;center&#8221; z_index_tablet=&#8221;500&#8243; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>&#8220;SPS Commerce really helped us with managing the larger retailers. It was more organized. It&#8217;s easier to just set up and keep track of all of the orders that needed to go out, so it was definitely a really easy way to be introduced to the mass retailers.&#8221;<\/h2>\n<p>[\/et_pb_testimonial][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;The Interviewee:&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe08a;||divi||400&#8243; icon_color=&#8221;#00aae5&#8243; image_icon_background_color=&#8221;#ffffff&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;30px&#8221; content_max_width=&#8221;95%&#8221; admin_label=&#8221;Person Info&#8221; _builder_version=&#8221;4.16&#8243; image_icon_custom_padding=&#8221;8px|8px|8px|8px|false|false&#8221; animation=&#8221;off&#8221; z_index_tablet=&#8221;500&#8243; body_link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; border_radii_image=&#8221;on|100%|100%|100%|100%&#8221; border_width_all_image=&#8221;2px&#8221; border_color_all_image=&#8221;#00aae5&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; box_shadow_horizontal_image_tablet=&#8221;0px&#8221; box_shadow_vertical_image_tablet=&#8221;0px&#8221; box_shadow_blur_image_tablet=&#8221;40px&#8221; box_shadow_spread_image_tablet=&#8221;0px&#8221; icon_font_size=&#8221;30px&#8221; use_circle=&#8221;on&#8221; use_circle_border=&#8221;on&#8221; circle_border_color=&#8221;#00aae5&#8243; global_colors_info=&#8221;{}&#8221; image_icon_background_color__sticky_enabled=&#8221;#ffffff&#8221; image_icon_background_color__sticky=&#8221;#ffffff&#8221;]<\/p>\n<p>Caryn Hall, Retail Planner<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;The Challenge:&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe011;||divi||400&#8243; icon_color=&#8221;#00aae5&#8243; image_icon_background_color=&#8221;#ffffff&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;30px&#8221; content_max_width=&#8221;95%&#8221; admin_label=&#8221;Challenge&#8221; _builder_version=&#8221;4.16&#8243; image_icon_custom_padding=&#8221;8px|8px|8px|8px|false|false&#8221; animation=&#8221;off&#8221; z_index_tablet=&#8221;500&#8243; body_link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; 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box_shadow_horizontal_image_tablet=&#8221;0px&#8221; box_shadow_vertical_image_tablet=&#8221;0px&#8221; box_shadow_blur_image_tablet=&#8221;40px&#8221; box_shadow_spread_image_tablet=&#8221;0px&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; icon_font_size=&#8221;30px&#8221; use_circle=&#8221;on&#8221; use_circle_border=&#8221;on&#8221; circle_border_color=&#8221;#00aae5&#8243; global_colors_info=&#8221;{}&#8221; image_icon_background_color__sticky_enabled=&#8221;#ffffff&#8221; image_icon_background_color__sticky=&#8221;#ffffff&#8221;]<\/p>\n<p>This growing company needed improved ad-hoc capabilities to meet their evolving needs.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;The Solution:&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x4e;||divi||400&#8243; icon_color=&#8221;#00aae5&#8243; image_icon_background_color=&#8221;#ffffff&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;30px&#8221; content_max_width=&#8221;95%&#8221; 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border_width_all_image=&#8221;2px&#8221; border_color_all_image=&#8221;#00aae5&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; box_shadow_horizontal_image_tablet=&#8221;0px&#8221; box_shadow_vertical_image_tablet=&#8221;0px&#8221; box_shadow_blur_image_tablet=&#8221;40px&#8221; box_shadow_spread_image_tablet=&#8221;0px&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; icon_font_size=&#8221;30px&#8221; use_circle=&#8221;on&#8221; use_circle_border=&#8221;on&#8221; circle_border_color=&#8221;#00aae5&#8243; global_colors_info=&#8221;{}&#8221; image_icon_background_color__sticky_enabled=&#8221;#ffffff&#8221; image_icon_background_color__sticky=&#8221;#ffffff&#8221;]<\/p>\n<p>Under Armour chose the powerful, easy-to-use Analytics solution from SPS Commerce.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;The Results:&#8221; 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image_icon_background_color__sticky=&#8221;#ffffff&#8221;]<\/p>\n<p>The data and insights have helped to improve placements and overall sales of Under Armour\u2019s products.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; module_class=&#8221;monarch-hero monarch-hero-darken monarch-section monarch-pull-quote&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#000000&#8243; background_image=&#8221;https:\/\/www.spscommerce.com\/wp-content\/uploads\/2018\/11\/FulfillmentChangeEDIProviders-SterlingBrandsCustomerStory-SPSCommerce_004.jpg&#8221; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px|||&#8221; custom_padding=&#8221;0px|||&#8221; 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