{"id":47785,"date":"2016-05-31T17:16:44","date_gmt":"2016-05-31T22:16:44","guid":{"rendered":"https:\/\/www.spscommerce.com\/resources\/sps-commerce-case-study-normark-rapala\/"},"modified":"2025-09-12T11:42:41","modified_gmt":"2025-09-12T16:42:41","slug":"sps-commerce-case-study-normark-rapala","status":"publish","type":"project","link":"https:\/\/www.spscommerce.com\/au\/resources\/sps-commerce-case-study-normark-rapala\/","title":{"rendered":"Rapala USA"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;Monarch Hero&#8221; module_class=&#8221;monarch-hero monarch-hero-darken&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#000000&#8243; background_image=&#8221;https:\/\/www.spscommerce.com\/wp-content\/uploads\/2019\/09\/Partner-Page-Quote-Background-sps-commerce-001.jpg&#8221; custom_padding_tablet=&#8221;80px|0px|50px|0px&#8221; custom_padding_phone=&#8221;&#8221; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; padding_mobile=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; disabled_on=&#8221;off|off|&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;5%&#8221; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;4.16&#8243; background_layout=&#8221;dark&#8221; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Rapala USA EDI and Analytics Critical for its Supply Chain Performance<\/h1>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Description&#8221; _builder_version=&#8221;4.16&#8243; background_layout=&#8221;dark&#8221; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Tapping into a network of EDI experts for more than a decade has helped the brand to grow.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.youtube.com\/watch?v=psQoMZJgfgQ&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Watch Testimonial Video&#8221; disabled_on=&#8221;off|on|on&#8221; admin_label=&#8221;Call to action&#8221; _builder_version=&#8221;4.21.0&#8243; background_layout=&#8221;dark&#8221; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_text_size__hover=&#8221;null&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover=&#8221;null&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover=&#8221;null&#8221; button_text_color__hover_enabled=&#8221;off&#8221; 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button_one_border_radius__hover=&#8221;null&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover=&#8221;null&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover=&#8221;null&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover=&#8221;null&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover=&#8221;null&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_bg_color__hover=&#8221;null&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover=&#8221;null&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover=&#8221;null&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_code disabled_on=&#8221;on|off|off&#8221; admin_label=&#8221;Video Code&#8221; _builder_version=&#8221;4.21.0&#8243; link_option_url=&#8221;https:\/\/www.youtube.com\/watch?v=UQ4JYnNznjY&#038;feature=youtu.be&#8221; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221;]<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/psQoMZJgfgQ?enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#ffffff&#8221; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;&#8221; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; padding_mobile=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width_phone=&#8221;50px&#8221; max_width=&#8221;1240px&#8221; max_width_tablet=&#8221;1080px&#8221; max_width_phone=&#8221;1280px&#8221; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Summary Text&#8221; module_class=&#8221;nomargin-top&#8221; _builder_version=&#8221;4.16&#8243; z_index_tablet=&#8221;500&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Unofficially founded in 1936, Rapala USA has grown from humble roots to become recognized today as the gold standard of fishing lures. To help support worldwide distribution to more than 130 countries, the company partnered with SPS Commerce because of its broad\u202ffull-service EDI\u202fcapabilities, quickly connecting with its retailer customers and integrating to Rapala\u2019s JD Edwards system. With a successful deployment, the Rapala USA EDI initiative was able to start ahead of schedule.<\/p>\n<h2>Rapala USA\u2019s Commitment to Quality Extends Beyond its Product<\/h2>\n<p>The company\u2019s commitment to quality can be seen in its passion for perfection, as each lure is tested and hand-tuned before sale. This process ensures the product lives up to the same quality anglers have experienced first-hand for 80 years.<\/p>\n<p>As the sole distributor of Rapala fishing lures and tackle in the United States, the company needed a way to ensure consumers could get the products they\u2019ve come to rely on and admire.  Since 2002, the Rapala USA EDI implementation with SPS Commerce has evolved into the type of trusted relationship that\u2019s reminiscent of long-time fishing buddies.<\/p>\n<p>\u201cWe\u2019ve seen a lot of changes since we first started with SPS over a decade ago. Not only in what its offerings are, but from what our customers are requesting of us,\u201d Dwyer said. \u201cWe have found that each step along the way, SPS is able to provide the service that we need. Whether it be a mapping request or point-of-sale information, we use the SPS solutions to best support our customers.\u201d<\/p>\n<h2>Insight Through Point-of-Sale Analytics with SPS<\/h2>\n<p>One area where SPS has specifically helped Rapala USA operate more efficiently is by using point-of-sale (POS) analytics. The company can see what\u2019s moving quickly off the shelves and can use this insight to improve forecasting.  The data clarity and consolidation it makes a big difference in how the company collaborates with key customers to identify growth opportunities.<\/p>\n<p>As Rapala USA extends its global reach further, SPS Commerce will continue to be a partner they can rely on to provide solutions and expertise that helps the fishing lure company to remain an industry leader.<\/p>\n<p>\u201cOur partnership (with SPS) continues to evolve. I know that as our customer demands increase, our need for information becomes more extensive and SPS will be there,\u201d Dwyer said.<\/p>\n<p>[\/et_pb_text][et_pb_testimonial author=&#8221;Connor Wray, Co-founder and CFO, Johnny Pops&#8221; quote_icon=&#8221;off&#8221; disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Podcast Quote&#8221; module_class=&#8221;podcast-quote nomargin-top&#8221; _builder_version=&#8221;4.16&#8243; use_background_color=&#8221;off&#8221; text_orientation=&#8221;center&#8221; z_index_tablet=&#8221;500&#8243; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;]\u201cWe&#8217;ve undertaken, over the past several years, an integration of the SPS product into our ERP system, NetSuite, which above and beyond adding trading partners has added just a level of complexity and sophistication, and ultimately efficiency to our business processes.\u201d [\/et_pb_testimonial][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;The Interviewee:&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe08a;||divi||400&#8243; icon_color=&#8221;#00aae5&#8243; image_icon_background_color=&#8221;#ffffff&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;30px&#8221; content_max_width=&#8221;95%&#8221; admin_label=&#8221;Person Info&#8221; _builder_version=&#8221;4.16&#8243; image_icon_custom_padding=&#8221;8px|8px|8px|8px|false|false&#8221; animation=&#8221;off&#8221; z_index_tablet=&#8221;500&#8243; border_radii_image=&#8221;on|100%|100%|100%|100%&#8221; border_width_all_image=&#8221;2px&#8221; border_color_all_image=&#8221;#00aae5&#8243; icon_font_size=&#8221;30px&#8221; use_circle=&#8221;on&#8221; use_circle_border=&#8221;on&#8221; circle_border_color=&#8221;#00aae5&#8243; global_colors_info=&#8221;{}&#8221; image_icon_background_color__sticky_enabled=&#8221;#ffffff&#8221; image_icon_background_color__sticky=&#8221;#ffffff&#8221;]<\/p>\n<p>Naomi Dwyer, Vice President of Information Technology<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;The Challenge:&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe011;||divi||400&#8243; icon_color=&#8221;#00aae5&#8243; image_icon_background_color=&#8221;#ffffff&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;30px&#8221; content_max_width=&#8221;95%&#8221; admin_label=&#8221;Challenge&#8221; _builder_version=&#8221;4.16&#8243; image_icon_custom_padding=&#8221;8px|8px|8px|8px|false|false&#8221; animation=&#8221;off&#8221; z_index_tablet=&#8221;500&#8243; border_radii_image=&#8221;on|100%|100%|100%|100%&#8221; border_width_all_image=&#8221;2px&#8221; border_color_all_image=&#8221;#00aae5&#8243; icon_font_size=&#8221;30px&#8221; use_circle=&#8221;on&#8221; use_circle_border=&#8221;on&#8221; circle_border_color=&#8221;#00aae5&#8243; global_colors_info=&#8221;{}&#8221; image_icon_background_color__sticky_enabled=&#8221;#ffffff&#8221; image_icon_background_color__sticky=&#8221;#ffffff&#8221;]<\/p>\n<p>Move EDI transactions and processing from in-house to a full-service provider.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;The Solution:&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x4e;||divi||400&#8243; icon_color=&#8221;#00aae5&#8243; image_icon_background_color=&#8221;#ffffff&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;30px&#8221; content_max_width=&#8221;95%&#8221; admin_label=&#8221;Solution&#8221; _builder_version=&#8221;4.16&#8243; image_icon_custom_padding=&#8221;8px|8px|8px|8px|false|false&#8221; animation=&#8221;off&#8221; z_index_tablet=&#8221;500&#8243; border_radii_image=&#8221;on|100%|100%|100%|100%&#8221; border_width_all_image=&#8221;2px&#8221; border_color_all_image=&#8221;#00aae5&#8243; icon_font_size=&#8221;30px&#8221; use_circle=&#8221;on&#8221; use_circle_border=&#8221;on&#8221; circle_border_color=&#8221;#00aae5&#8243; global_colors_info=&#8221;{}&#8221; image_icon_background_color__sticky_enabled=&#8221;#ffffff&#8221; image_icon_background_color__sticky=&#8221;#ffffff&#8221;]<\/p>\n<p>EDI automation, communication and trading partner requirement map management with SPS Fulfillment.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;The Results:&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x69;||divi||400&#8243; icon_color=&#8221;#00aae5&#8243; image_icon_background_color=&#8221;#ffffff&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;30px&#8221; content_max_width=&#8221;95%&#8221; admin_label=&#8221;Results&#8221; _builder_version=&#8221;4.16&#8243; image_icon_custom_padding=&#8221;8px|8px|8px|8px|false|false&#8221; animation=&#8221;off&#8221; z_index_tablet=&#8221;500&#8243; border_radii_image=&#8221;on|100%|100%|100%|100%&#8221; border_width_all_image=&#8221;2px&#8221; border_color_all_image=&#8221;#00aae5&#8243; icon_font_size=&#8221;30px&#8221; use_circle=&#8221;on&#8221; use_circle_border=&#8221;on&#8221; circle_border_color=&#8221;#00aae5&#8243; global_colors_info=&#8221;{}&#8221; image_icon_background_color__sticky_enabled=&#8221;#ffffff&#8221; image_icon_background_color__sticky=&#8221;#ffffff&#8221;]<\/p>\n<p>Onboarding new trading partners used to take 12 weeks, but now happens in just a few hours.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; module_class=&#8221;monarch-hero monarch-hero-darken monarch-section monarch-pull-quote&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#000000&#8243; background_image=&#8221;https:\/\/www.spscommerce.com\/wp-content\/uploads\/2019\/02\/Logistic-Edge-Case-Study-SPS-Commerce-001.jpg&#8221; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px|||&#8221; custom_padding=&#8221;0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Pull Quote&#8221; _builder_version=&#8221;4.16&#8243; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;0px|||&#8221; custom_padding=&#8221;0px|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;5%&#8221; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>\u201cWe\u2019ve seen a lot of changes since we first started with SPS over a decade ago. Not only in what its offerings are, but from what our customers are requesting of us. We have found that each step along the way, SPS is able to provide the service that we need. Whether it be a mapping request or point-of-sale information, we use the SPS solutions to best support our customers.\u201d<\/h3>\n<h4>&#8211; Naomi Dwyer<\/h4>\n<p>[\/et_pb_text][et_pb_cta button_url=&#8221;http:\/\/go.spscommerce.com\/normark-rapala-case-study&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Download Case Study&#8221; admin_label=&#8221;Call To Action&#8221; _builder_version=&#8221;4.16&#8243; use_background_color=&#8221;off&#8221; custom_padding=&#8221;0px||0px|&#8221; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; disabled_on=&#8221;on|on|on&#8221; module_class=&#8221;monarch-lead-gen&#8221; _builder_version=&#8221;4.16&#8243; inner_width_tablet=&#8221;50px&#8221; inner_max_width_tablet=&#8221;50px&#8221; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;&#8221; z_index_tablet=&#8221;500&#8243; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; padding_mobile=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Pardot Form&#8221; module_id=&#8221;demo-form&#8221; module_class=&#8221;nomargin-top monarch-card-wrapper&#8221; _builder_version=&#8221;4.16&#8243; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;5%&#8221; link_option_url=&#8221;https:\/\/go.spscommerce.com\/l\/28312\/2019-11-11\/9pgpq8&#8243; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"contact-wrap\">\n<h2>Ready to take your business to the next level?<\/h2>\n<p>Talk to one of our EDI specialists to learn how we can automate your order management so you can focus on growing your business.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/go.spscommerce.com\/l\/28312\/2019-11-11\/9pgpq8\" width=\"100%\" height=\"500\" frameborder=\"0\"><\/iframe><\/p>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text List&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;||0px|&#8221; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Schedule a 10-minute chat with us, no strings attached, to learn more about how we can help your business. We are here as a resource to help you learn more about EDI and how full-service EDI can be a game changer for your supply chain.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.spscommerce.com\/wp-content\/uploads\/2017\/11\/left-arrow.png&#8221; disabled_on=&#8221;on|on|&#8221; _builder_version=&#8221;4.16&#8243; max_width=&#8221;100px&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;10%&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; animation=&#8221;right&#8221; sticky=&#8221;off&#8221; always_center_on_mobile=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;footer text&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; 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