{"id":117452,"date":"2020-06-25T08:00:28","date_gmt":"2020-06-25T13:00:28","guid":{"rendered":"https:\/\/www.spscommerce.com\/resources\/the-customer-experience-playbook\/"},"modified":"2025-09-12T11:25:03","modified_gmt":"2025-09-12T16:25:03","slug":"the-customer-experience-playbook","status":"publish","type":"project","link":"https:\/\/www.spscommerce.com\/au\/resources\/the-customer-experience-playbook\/","title":{"rendered":"The Customer Experience Playbook"},"content":{"rendered":"

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The Customer Experience Playbook<\/h1>\n

Create the experience consumers expect with better item data<\/h2>\n

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Item data from trading partners is critical to nearly every business system<\/h3>\n

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Why do buying organisations need item better data from trading partners? Inaccurate and missing item data has a variety of negative impacts on customer experience. Getting more complete item data in a more efficient way represents a multi-million impact for many buying organisations.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.spscommerce.com\/wp-content\/uploads\/2020\/06\/itemdata-to-customer.png” alt=”The Customer Experience Playbook” title_text=”itemdata to customer” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ custom_margin=”||||false|false” custom_padding=”3%||||false|false” z_index_tablet=”500″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” module_class=”equalize-column-height” _builder_version=”4.16″ max_width=”1240px” custom_padding=”||0px|” use_custom_width=”on” custom_width_px=”1240px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ background_position=”top_left” custom_padding=”|||” custom_css_main_element=” ” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”1 Text” module_class=”nomargin-top” _builder_version=”4.16″ background_color=”#ffffff” background_position=”top_left” text_orientation=”center” module_alignment=”center” custom_margin_last_edited=”off|desktop” custom_padding=”12px|24px|12px|24px” box_shadow_style=”preset1″ global_colors_info=”{}”]<\/p>\n

What are the challenges of executing a data exchange program yourself?<\/h4>\n

Often, buying organisations underestimate the amount of time and resources required for getting data from trading partners. For example, it can take 10-12 communications per trading partner to set up trading partners on requirements.<\/p>\n

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How does leveraging a service provider help?<\/h4>\n

A full-service team includes experts to plan the supply chain initiative, a team dedicated to vendor outreach, as well as technology experts that enable automated data exchange.<\/p>\n

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What results can buying companies achieve?<\/h4>\n

With the right data from trading partners, buying organisations can let an automated system do the heavy lifting and manage invoice reconciliation by exception. This results in a million-dollar impact<\/strong> for many businesses.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”#000000″ background_image=”https:\/\/www.spscommerce.com\/wp-content\/uploads\/2020\/02\/Retail-Sourcing-Review-Reports-SPS-Commerce-3.png” inner_width_tablet=”50px” inner_max_width_tablet=”50px” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_margin=”0px|||” custom_padding=”0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Testimonials description” _builder_version=”4.16″ text_orientation=”center” background_layout=”dark” custom_margin=”0px|||” custom_padding=”0px|||” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”5%” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”]<\/p>\n

\u201cThe old fashioned way of gathering the information about the product and then entering it into our systems is very time consuming. Now we don\u2019t have somebody keying it in. That allows us to bring that product online quicker.\u201d<\/h3>\n

– Stephen Chase, IT Director of Application Development, Brookstone<\/h4>\n

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Creating a great customer experience is more challenging than ever before.<\/h4>\n

Inaccurate and missing item data has a variety of negative impacts on customer experience, including issues with omnichannel purchases and returns.<\/p>\n

Download our white paper to learn more about how to gather the data you need.<\/p>\n

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Download our white paper to help create a better customer experience.<\/strong>