Product content 101.

How detailed item information drives sales.

Getting products in front of consumers takes work.

Consumers want to know everything before they make a purchase. Adding robust attributes and descriptive content can go a long way.

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What consumers expect:

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What many trading partners provide:

Consumers expect quality item information.

Empower your consumers with the product content they require to make a purchase. Weak product attributes lead to weak sales.

Size
Color
Dimensions
Shape
Condition
Materials
Usage
Accessories
Options

Features
How it works
Where it came from
Number in stock
High resolution photos
Videos
Ratings
Reviews

Retailers rank providing more or improved item attributes as their top priority with vendor partners in 2016.*

*Source: 2016 Retail Insight report, Retail Systems Research

And customers expect to engage with product information across all channels and devices.

A product content management solution is the game-changer.

Retailers and suppliers are playing on the same team. A product content management solution is simply the missing link that connects the two teams into one powerful selling machine.

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Complete product catalog management solution.

 

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Share an unlimited set of attributes.

 

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Aggregates, normalizes and validates the product data.

 

Get started with effective product content.

Check out Assortment from SPS Commerce. This all-in-one product content management solution is revolutionizing the way retailers and supplier get their products in the hands of consumers.

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